The Doodle Revolution Unlocks Your Power to Think Differently

Posted April 18th @ 6:28 am by Roger C. ParkerPrint

Unlock the Power to Think Differently by clicking the image to view a mind map of Sunni Brown's The Doodle Revolution.  Sunni Brown’s mission is The Doodle Revolution; she wants to change the way you think about doodling.

Doodling unlocks your creativity and helps you retain more of what you hear.

You’re probably already familiar with Sunni Brown

You may already be familiar with Sunni Brown through through her Doodle Revolution website,  her blog posts, and her numerous TED and TEDx presentations.

Fast Company calls Sunni Brown one of the 100 Most Creative People in Business. They also consider her one of the Top 10 Creative People on Twitter.

Sunni conducts frequent workshops around the world for individuals and corporations who want to tape their creative potential. The Doodle Revolution is Sunni’s second book. Previously, she was a co-author of the bestselling Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers.

How to Put The Doodle Revolution to work

  1. Download a mind map of The Doodle Revolution. You can view the table of contents online, or, if you’re a Mindjet MindManager user, you can download the mind map and use it to take notes as you’re reading. (Or, simply download a PDF here.)
  2. Attend a free Published & Profitable interview with Sunni Brown. Join Sunni and I on Tuesday, May 6, at 4:00 PM Eastern. We’ll be discussing both the benefits of using doodling as a business, marketing, and meeting tool, as well as Sunni’s experiences writing The Doodle Revolution.
Our call takes place Tuesday, May 6, at 4:00 PM Eastern. To join in, dial 605-475-6150 and enter PIN 513391. You’ll be able to share your experiences with doodling, ask Sunni Brown questions about doodling, or share your impressions of the foundations of visual language (my favorite chapter). You can also submit questions befor the call as comments, below.

Mindmap Shows How to Talk Like TED

Posted April 17th @ 6:37 am by Roger C. ParkerPrint

Carmine Gallo's Talk Like TED reveals the 9 Public-Speaking Secrets of the World's Top MindsIf you’ve ever wondered what it takes to prepare and deliver a winning TED presentation, check out Carmine Gallo’s Talk Like TED: The 9 Public-Speaking Secrets of the World’s Top Minds.

At left is a downloadable mind map of Talk Like TED’s table of contents.

I created it to show you the structure of one of today’s bestselling business books, at the top 2 or 3 of several categories. (You can also download a PDF.)

I also wanted to provide you with a simple template that Mindjet users can download and use to take notes while reading Carmine Gallo’s book or watching the thousands of inspiring 18-minute  videos you can view for free at TED.com.

Finally, I wanted to inspire you by showing how a mind map can help you simplify even the most complex  topic by providing a structure before you start to write (or speak).

Who is Carmine Gallo?

If you’re a long-time Published & Profitable friend or member, you may be already familiar with Carmine Gallo’s earlier bestselling books;

To learn more…

To learn  more about Carmine Gallo’s other books and his role in helping the leaders of America’s most successful corporations discover and communicate their stories, Carmine Gallo’s website or his Amazon.com author page.

In addition to viewing or downloading the mind map of Talk like TED I posted on Biggerplate.com, you’re invited to a free Published & Profitable teleseminar interview with Carmine Gallo. The call takes place Tuesday, May 13, at 4:00 PM Eastern. To join the call, dial 605-475-6150 and enter PIN 513391. You’ll be able to ask questions about public speaking and the TED talks during the call, or you submit them below, as comments.

How to Use Humor to Sell More Books

Posted April 16th @ 6:21 am by Roger C. ParkerPrint

Stu Heinecke's Drawing Attention: Howto Unleash the incredible power of cartoons in marketing, advertising, sales promotion, job search, VIP contact campaigns and more shows authors how to sell more booksStu Heinecke’s Drawing Attention to sell more books and build attendance at your events.

Drawing Attention reveals how to use unleash the incredible power of cartoons in:

-  Marketing and advertising
-  Sales promotion
-  Job search
-  Presentations
-  VIP contact campaigns

Direct marketing + cartoons = success

In an age of specialization, Drawing Attention author Stu Heinecke has two specialties:  he’s an experienced marketer who has been been been blending direct marketing with his talent and love of cartooning for over 30 years.

The result?

Direct marketing + cartoons = success!

Although many advertising experts, like David Ogilvy, have been skeptical about humor in advertising, Stu Heinecke’s record speaks for itself:

Stu’s “broken the control,” or previous highest response records, and created direct marketing campaigns with 100% conversion rates!

In Drawing Attention, Stu shares the lessons he’s learned about tapping the power of cartoons to reach people on their deepest emotional levels to get noticed and encourage prospects to positively respond.

And, in 2 weeks, he’ll be visiting Published & Profitable to share his secrets!

The Power of Cartoons

Drawing Attention contains 278 pages of anecdotes, insights, and case studies showing the marketing power of cartoons. The book and Kindle ebook contain 16 chapters, including:

  • Introduction, by Bob Mankoff, New Yorker Cartoon Editor.
  • Cartoons as a Marketing Device. Why are cartoons so powerful?
  • Personalized versus Non-Personalized Cartoons. What’s the difference?
  • Ten Rules for Using Cartoons. Proven best practices and mistakes to avoid.
  • Cartoons in Publicity and Social Media.
  • Cartooning Resources. Where can you find qualified help?

Drawing Attention is also Stu’s personal story. Each chapter begins with a profile of one of the cartoonists he’s worked with, as well as details of some of the marketing campaigns that he has been involved with.

Learn more about marketing with cartoons

Here are 3 ways to learn more about cartoons and how to use cartoons to break through the clutter and instantly tell your story, as marketing tools:

  • Visit CartoonLink, Stu Heinecke’s CartoonLink website, which information about the various ways authors and publishers can market with cartoons.
  • Explore a Biggerplate mind map of Drawing Attention created with Mindjet that you can view online. If you’re a MindManager user, you can download the map, and use it to take notes while reading Drawing Attention.
  • Attend a free teleseminar interview with Stu Heinecke on Tuesday, April 29, at 4:00 PM Eastern. To join the call, just call 605-475-6150 and enter PIN 513391. You’ll be able to ask questions during the call.

Drawing Attention contains worthy advice for authors, coaches, consultants, and publishers looking for fresh ideas for building your lists, selling more books, prospecting for clients, and increasing attendance at events. Share your cartoon marketing questions below.

MindMap Reveals Bob Burg’s 5 Principles of Influence

Posted April 13th @ 6:51 am by Roger C. ParkerPrint

Biggerplate Mindjet mind map of Bob Burg's Adversaries into Allies shows displays the Five Principles of Ultimate InfluenceStudy the 5 Principles of Ultimate Influence by viewing or downloading a mind map of Bob Burg’s Adversaries into Influence.

Subtitled Win People Over Without Manipulation or Coercion, Bob Burg’s latest book tells how to apply the 5 Principles in your daily interactions with others.

Structured for success

Bob’s Adversaries Into Allies describes over 70 simple, self-monitoring, and easily-applied ideas and tips for building your influence without compromising your integrity. It builds on the relationship-building and networking tips that Bob Burg has been writing about for over 20 years as well as reflects the latest psychological insights into how people operate.

Studying the mind map, created with Mindjet’s MindManager, not only reveals the surprising range of simple tactics that you can use every day to boost your influence, the mind map also displays many of the best practices that today’s most successful authors use to structure their business books. These include:

  • Organizing books around a few key ideas. The first section of Adversaries into Allies introduces the 5 ideas; each of the following sections focus on a single idea.
  • Numerous short chapters. Each of the 5 key sections contains several short chapters, each focused on introducing a single idea and describing when it is most appropriate. Chapters typically range in length between 2 and 4 pages. Breaking a complex topic into simple, easily-read chapter makes it easy for busy readers to read the book while commuting or traveling.
  • Anecdotes, quotes, and stories bring the ideas to life. You can easily picture yourself in the situations described, and remember times when you reacted rather than reflecting before you responded. As a result, you won’t make the same mistake again!

Learn more about creating a table of contents for your book

For other examples of how business authors and thought leaders have organized their books, see my 12 other mind maps of current content marketing and writing books at Biggerplate.

Prepare for next week’s interview with Bob Burg

Viewing, and/or downloading the mind map is a great way to prepare for my interview with Bob Burg next week when I ask him to share more of his ideas and tips for building influence without manipulation or coercion. (More details here.)

The free teleseminar interview takes place Tuesday, April 22, at 4:00 PM Eastern. To join the call, just call 605-475-6150 and enter PIN 513391. You’ll be able to ask questions during the call, or submit them before the call as comments, below.

Pamela Muldoon Interviews Me about My 3-Step Approach to Content Creation

Posted April 9th @ 6:45 am by Roger C. ParkerPrint

Next Stage Media's Pamela Muldoon and Roger C. Parker discuss a 3-step plan for content marketing successPamela Muldoon, from Next Stage Media, interviewed me before Content Marketing World for her Content Marketing 360 series.

If you click the image, you can hear our discussion of my 3-step formula for content creation. Or, you can read the transcript of our interview.

Being interviewed by Pamela Muldoon was a great experience, one that was reinforced when I later attended her presentation on audio marketing at Content Marketing world.

Pamela’s content marketing interviews

During the last three years, Pamela Muldoon has interviewed a broad spectrum of content marketing leaders. These interviews have addressed content creation and content curation from a different perspectives, reflecting their area of specialization.

A partial list of guests and topics includes:

After listening to Pamela Muldoon’s content marketing interviews for so long, it was a pleasure to experience her energy and ability from a guest’s perspective. I especially appreciated her attention to detail before and after the interview, plus her ability to keep the conversation moving forward.

The above recordings and transcripts provide a great starting point if you’re looking for a quick immersion in the various aspects involved in content marketing.

Upcoming Published & Profitable interviews

Bob Burg joins Published & Profitable to Share Tips for authors to enhance their personal influenceLearn how to turn Adversaries into Adversaries into Allies: Win People Over Without Manipulation or Coercion, when I interview Bob Burg on Tuesday, April 22, 2014, at 4:00 PM Eastern. To join the call, just call 605-475-6150 and enter PIN 513391.

Two weeks later, on Tuesday, April 29, at 4:00 PM Eastern, learn how to use humor in marketing when I interview Stu Heincke, from Cartoon Link, author of Drawing Attention: How to unleash the incredible power of cartoons in marketing, advertising, sales promotion, job search, VIP contact campaigns and more.

Adversaries into Allies Helps Turn Ideas into Action

Posted April 7th @ 6:45 am by Roger C. ParkerPrint

Bob Burg's Adversaries into Allies describes how authors can leverage their book's ideas into enhanced personal influenceBob Burg’s latest book, Adversaries Into Allies, shows how to leverage the ideas in your book and blog posts into enhanced personal influence.

Authors don’t operate in a vacuum!

To be successful, authors have to overcome objections and persuade others to give their ideas a chance. They need to win people over before their book is published, and as long as their career involves helping readers solve their problems and achieve their goals.

Why readers buy books

Readers buy business and self-help books to achieve change. Often, readers come back to authors for help implementing the ideas in their books.

First, authors need to be successful on a personal level to sell their books and their potential to literary agents and publishers.

Next, since income from book sales is always so iffy, authors need to sell their services on a personal level, as consultants, coaches, speakers, and other types of self-employed professionals.

Finally, after publishing their book and making the sale, authors need a reservoir of personal influence to draw upon so they can help their clients become more influential in their own interpersonal dealings with others.

Writing success requires more than just written words. Authors must be able to back-up their written words with personal influence!

Why Adversaries into Allies?

Bob Burg’s Adversaries into Allies does a better job of sharing non-manipulative strategies and tactics to building personal influence without sacrificing personal integrity than any other books on the topic. It’s not a “sales” book, and it’s not a “psychology of persuasion” casebook.

Instead, Adversaries into Allies shares 5 key principles that “influence your ability to influence” and describes in detail how to apply the principles in in the chapters that follow.

The principles are remarkably concise:

  1. Control your own emotions.
  2. Understand the clash of belief systems.
  3. Acknowledge their ego.
  4. Set the proper frame.
  5. Communicate with Tact and empathy.

The 70+ chapters that follow are equally concise. Most describe a strategy or tactic, illustrate it with a story, and offer a a few tips, in just 2 or 3 pages.

Visit Bob’s Adversaries into Allies blog site to learn more about Bob Burg, his books, the 5 principles, and to download a free chapter.

Bob Burg joins Published & Profitable to Share Tips for authors to enhance their personal influenceLearn more about turning Adversaries into Allies

To learn more about Bob Burg’s advice and tips for turning Adversaries into Allies, join me when I interview Bob Burg on Tuesday, April 22, 2014, at 4:00 PM Eastern.

All Published & Profitable friends and members are invited to attend. There is no charge. Bob and I will discuss his goals writing the book, his research methodology, as well as the 5 principles of influence. Bob will also discus how Adversaries into Allies advances the ideas he developed in previous books, including the popular Go-Giver trilogy.

To join the call, just call 605-475-6150 and enter PIN 513391. There will be opportunities to ask questions during the call. You’re also invited to submit questions ahead of the call as comments, below.