Mike Rohde’s The Sketchnote Workbook shows, once again, why authors should immediately follow-up their first book with a workbook.
The success of Mike Rohde’s first book, The Sketchnote Handbook, was pretty much a sure thing long before its publication, because of Mike Rohde’s excellent author marketing and monthly updates while he was writing it.
By approaching sketchnoting from two different perspectives–introducing the topic and covering the basics in The Sketchnote Handbook, then focusing on applying the basics in The Sketchnote Workbook–offers significant benefits for both readers and author.
Here are the top reasons Sketchnote Handbook readers will benefit from The Sketchnote Workbook:
- Focus. The Sketchnote Workbook gets right down to business. By assuming that the most many readers will have already read the Handbook frees Mike Rohde from the need to duplicate the basic principles of sketchnoting. Chapter l, Sketchnoting Quickstart Overview, provides a 12-page summary for those new to sketchnoting. The rest of the book is new material that builds on the basics.
- In-depth tips and examples. The Sketchnote Workbook‘s strength is its in-depth coverage of the 7 most popular areas where sketchnotes are often used. These include: idea generation, idea mapping, planning, documentation, travel experiences, food experiences, and movie, TV, & media. The final chapter describes Advanced Sketchnoting Tips & Techniques.
- More voices. Mike has add scope as well as depth to sketchnoting by inviting ideas and examples from sketchnoters around the world who specialize in different topics. He allows them to describe how they create projects in different areas, then provides helpful commentary and summaries relevant to each topic. The contributions and perspectives add additional interest.
- Exercises and worksheets. Throughout The Sketchnote Workbook, Mike’s emphasis is on getting started as quickly as possible and consistently moving forward. For example, to help readers take get started creating a custom icon library, he includes numerous worksheets that readers can work on right in the book, or use recreate in their own sketchbooks. He also shows examples of how sketches gain strength through revision and refinement.
- More details and tips. The project-specific chapters are valuable because they show how sketchnoting can be used for different purposes. But, there’s something else going on in these chapters. By seeing the examples take shape, and reading how and why the different contributors did what they did, and why, greatly reinforces the basic principles and clarifies the fundamentals. Many new ideas, like the four basic sketchnoting layouts, are also smoothly introduced in the project-specific chapters.
- More summaries. In addition to frequent tips, most chapters conclude with a Recaps that summarize the important ideas in each chapter.
- Free videos. Best of all, readers benefit from access to 2+ hours of bonus videos. You can view the videos before, during, or after you read the book, reinforcing the ideas and lessons in the book.
Together, Mike’s The Sketchnote Handbook and The Sketchnote Workbook assure that you will be able to make the most of the valuable idea management tool. The way he organized the books, there’s no duplication of content.
Author benefits of a 2-book strategy
Readers are the primary beneficiaries of a 2-book strategy, which divides a topic into introductory and advanced techniques. Here are the primary benefits that authors gain from the strategy.
- “News” value of a new book. As Mike has proven with his frequent email and blog Updates, upcoming books permit the author to build anticipation for their upcoming book while drawing attention to their original book. The fact that an author is working on a follow-up book adds to his credibility while drawing interest to the original book.
- Bigger author brand presence. Two books greatly multiply an author’s online presence. The existence of two books on a topic reinforce the author’s expert status and provide visual proof that they are serious about the topic.
- Merchandising possibilities. The presence of a second book offers authors enhanced merchandising possibilities–especially when the covers of the two books are as designed to present a strong visual statement, as shown in the above illustration.
To learn more…
Here are some recommended sources of additional information:
- Overview. Visit The Sketchnote Workbook’s landing page at Mike’s Website for more details and reader benefits.
- Download Chapter 7. Get a better idea of Mike’s writing and sketching style, plus the front matter and index.
- Mike at work. While Mike Rohde was creating The Sketchnote Workbook, he documented the process for himsself and for others wondering what writing a book is like.
- Work-in-progress photographs. Mike Rohde’s candid photographs of sketches, notes, and other behind-the-scenes examples of The Sketchnote Workbook in progress.
- Sample Sketchnote Workbook video. This is 17 of the 32 videos in Mike Rohde 2-hour and 41-minute video series that accompany The Sketchnote Workbook. In this episode, Mike talks about using sketchnotes to capture travel experiences.
Sketchnote Workbook summary
The Sketchnote Workbook a worthy and logical complement to his Sketchnote Handbook. It brings a new level of understanding to sketchnoting. It also provides an excellent example of the 2-book strategy I recommend to my clients. If you’ve read either of Mike Rohde’s Sketchnote books, share your impressions about sketchnoting for business and pleasure. And, if you’ve read both books, how do you compare them?