Joe Pulizzi Shares Epic Content Marketing’s Story

Posted July 22nd @ 6:13 am by Roger C. ParkerPrint

Listen as Joe Pulizzi tells about writing and marketing Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less, his bestselling business bookClick the graphic to hear Joe Pulizzi share his experiences writing and marketing his bestselling business book, Epic Content Marketing.

Epic Content Marketing:  How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less made its debut ten months ago, at the Content Marketing Institute’s Content Marketing World 2013 in Cleveland, Ohio.

Immediate and continued success

Epic Content Marketing was launched to immediate success, with enthusiastic reviews from both content marketing professionals as well as readers. It became an immediate Amazon Top 100 book and a bestseller in many categories.

Almost a year later, it remains near the top of the list in several important Amazon book and Kindle categories, including:

  • Business & Money > Small Business & Entrepreneurship > Marketing
  • Business & Money > Marketing & Sales > Marketing > Direct
  • Books > Business & Money > Marketing & Sales > Marketing > Web Marketing

Joe Pulizzi interview highlights

During our interview, Joe shared numerous stories about writing and marketing Epic Content Marketing, including:

  • His goals for Epic Content Marketing and how it differed from his previous publishing ventures
  • A detailed timeline for the various steps involved in planning, writing, and marketing Epic Content Marketing, beginning with his decision to write a third book.
  • The origins of the book’s title and subtitle (and which most difficult to choose)
  • His impressions of the differences between self-publishing and trade publishing
  • The steps and the costs involved in promoting the launch of Epic Content Marketing and how he continues to promote his book.

Options: you can listen or read

More Epic Content Marketing resources

Have you read Epic Content Marketing?

If you’ve read Joe Pulizzi’s Epic Content Marketing, share your impressions and takeaways, as comments, below. And, if you were unable to attend my original interview with Joe, after you listen to the interview, share your impressions or questions.

Want to Write and Market a NY Times Bestselling Business Book?

Posted July 21st @ 3:34 pm by Roger C. ParkerPrint

Learn how Jay Bear turned a presentation into a NY Times bestseller in this short, informative, and resource-filled SlideShareLearn how Jay Baer turned a presentation into Youtility: Why Smart Marketing Is About Help, Not Hype, a New York Times bestselling content marketing business book.

Jay Baer’s 25 Secrets: How I Wrote and Marketed a New York Times Bestselling Book presentation is one of the most genuine and revealing author stories I’ve  encountered in a long time.

It’s an ideal resource for any subject area expert interesting in becoming a highly-successful bestselling author, thought leader, and keynote speaker published by a major trade publisher.

I found more genuinely helpful ideas in this 48-slide free presentation than in many $20 and $25 books and ebooks I’ve purchased!

Remarkable detail

As you progress through the presentation, you’ll find out answers to questions like:

  • How much time did it take for Jay to write Youtility?
  • What were some of the writing shortcuts he used to save time?
  • What was it like working with with a large publisher?
  • How does book length affect book sales?
  • What steps did Jay take to market his book before its publication?

In describing Youtility’s journey to publication, Jay introduces you to many of the resources he used. These include transcription services, literary agents, graphic designers, and his writing software of choice. He also shares details like his daily and weekend writing goals.

Friends and family

One of the most fascinating aspects of 25 Secrets is the important role that friends, family, and fellow content marketers played at several points in Youtility’s development. I’m impressed by Jay’s willingness to acknowledge their specific accomplishments. It’s a small point, but a revealing one about his integrity as a marketer and writer.

Want to learn more?

Share your comments and impressions, whether you’ve read Youtility from cover to cover, of if your first exposure to Jay Baer and Youtility is through these two presentations.

Save Time Creating New Business Proposals

Posted July 16th @ 12:48 pm by Roger C. ParkerPrint

Save time preparing your next new business proposals by using a Mind Mapping templatePut the power of mind mapping to work saving time creating your next new business proposal.

The latest installment in my Mindjet Dashboard series,  Simple New Business Proposal describes how to use a simple, downloadable, 6-step mind map template.

The map is based on a proposal technique successfully taught and used for over twenty-five years.

Better proposals in less time

The Simple New Business Proposal mind map template helps you create better new business proposals by focusing your attention on a few of your prospective client’s key concerns  and objectives, showing how you are gong to address them.

In doing so, it provides a structure for you to concisely address your prospect’s key concerns, avoiding the temptation to spend too much time addressing your achievements and capabilities.

The structure of the proposal also helps your build urgency into your proposal, encouraging your prospect to take action on your proposal as soon as possible.

Presenting your proposal

My guest post also describes the advantages of delivering your proposal as a “virtual,” or Go-to-Meeting-type, presentation rather than sending your proposal via email. The mind map format allows you to walk your prospects through your proposal.

Presenting your proposal in a webinar-meeting format allows your prospect to comment on points as they’re discussed, allowing you to modify the proposal in real time, overcoming objections and speeding the proposal agreement process.

Are you ready for a new approach to new business proposals?

If you’d like to save time creating new business proposals, and increase the conversion rate of your proposals, check out my Simple New Business Proposal and mind map template. After you do, share your impressions  and questions below, as comments.

Looking for Fresh Content Marketing Ideas?

Posted July 12th @ 1:31 am by Roger C. ParkerPrint

Looking for Fresh Content Marketing Ideas? Here are links to 45 Ebooks to download and studyClick the graphic to discover 45 carefully-curated ebooks to download and harvest for fresh content marketing ideas.

Curata is a leading content curation firms, helping content marketers save time locating ideas to pass along as part of their content marketing and social media marketing.

Carefully curated free resources

Curata’s Content Marketing eBooks: The Ultimate List contains descriptions and download links to 45 valuable downloadable resources from trusted resources.

For your convenience, Curata has organized the ebooks into categories of content marketing topics, such as:

  • Content strategy
  • Blogging
  • Social Media
  • Curation
  • Analytics
  • Technology trends
  • Ethics
  • Email
  • SEO

7 tips for using Curata’s Content Marketing eBooks: The Ultimate List

Here are some suggestions for making the most of Curata’s list content marketing ebook topics:

  1. Pace yourself. Don’t go overboard and download all of the ebooks at one time. Instead, put aside a little time every day to harvest information from the ebook resources. Consider this a month-long educational project, not a one day, or weekend event.
  2. Set up a system. Instead of downloading all of the ebooks at once, download one or two ebooks at a time and actually read them before you download additional ebooks. The point is to learn, not “download and forget.”
  3. Prioritize your downloads. Decide whether you want download the ebooks in the order they’re listed, or do you want to initially focus on your most pressing content marketing areas of concern?
  4. Organize the files. Ask yourself, How do I want to access the ebooks in the future? Suggestion: what I have done is great a C-level folder entitled Ebooks by Others. Within this, I can created subfolders for each of the above categories.
  5. Track your progress. Using a word-processed list, a spreadsheet, or a mind map, indicate the ebooks you have downloaded, the date you downloaded it, and the date you have finished reading it.
  6. Evaluate and analyze. Read with a critical eye. Takes notes while reading. Take the time to write down each ebook’s most important ideas, or takeaways. Pay attention to the structure of each ebook, the clarity of the information, and the way graphics and design are used to reinforce the words. View each of the ebooks as an example, case study, that can help you when it’s time to create your own ebook.
  7. Follow the ebook authors or publishers. Learn more by following the authors and publishers online by monitoring their blog and social media activities. Subscribe to their email newsletters and pay attention to them when they arrive. Again, this will reinforce and build upon the information you learned in the ebooks.

Share your experiences

Share your experiences downloading and reading the ebooks. Which ebooks did you download first? Which did you find most helpful? What other topics would you like to have seen included? Share your impressions and takeaways below, as comments.

Design Tips for Branding Your Mind Maps

Posted July 11th @ 1:34 pm by Roger C. ParkerPrint

Tips for branding mind maps shared during Chuck Frey interview with Roger C. Parker for the Mind Mapping Software BlogClick the graphic if you’re been looking for  ways to make your mind maps stand out from the competition.

Recently, Chuck Frey, the publisher of the influential Mind Mapping Software Blog, asked me to share some examples and ideas about using design to brand mind maps to differentiate them from the example.

Chuck asked several perceptive questions, which encouraged me to explain some of my recent design decisions and rethink the whole mind mapping branding process.

During the interview, I discussed the mind maps I create for my Dashboard Series on Mindjet’s Conspire Blog and my mind maps of the Top 10 Content Marketing Books on Biggerplate.

About Chuck Frey’s Mind Mapping Software Blog

Chuck Frey's Mind Mapping Software Blog is an independent source of information, news, reviews, and resourcesChuck Frey’s Mind Mapping Software Blog has something for you, whether you’re an author or content marketer discovering mind mapping for the first time, or an experienced mind mapper looking for in-depth reports and product comparisons. Here’s why:

  • Independent. Chuck Frey’s Mind Mapping Software Blog and associated subscription resources are not affiliated with any mind mapping software publisher. As a result, his product comparisons, opinions, and opinions are based solely on his research.
  • Experienced. Chuck has been involved with mind mapping for over a decade. He has been monitoring the latest mind mapping software innovations on all platforms, Mac, Windows, and on mobile platforms.
  • Respected. Chuck Review has a worldwide following of experienced mind mapping experts and mind mapping users. For example, he was recently profiled in a cover story in the Using Mind Maps Magazine.

Chuck’s Mind Mapping Software Newsletter

One of the best ways you can get acquainted with mind mapping on a deeper level is to sign up for Chuck’s Mind Mapping Software Update. By signing up for Chuck’s newsletter, you’ll be kept informed about the latest blog posts and research reports as they appear and never miss an important blog post.

1000+ Bloggers Share Their Blogging Habits

Posted June 30th @ 6:30 am by Roger C. ParkerPrint

Here’s your chance to find out how your blogging experiences compare with the blogging habits of over 1,000 other bloggers.

Click the graphic to read a blog post summarizing the results of Orbit Media’s recent, widely-promoted survey.

In all, 1033 bloggers completed the survey, from all 50 US states and 37 countries.

Background of the blogging survey

The survey was conducted by Orbit Media Studio, a Chicago digital and content marketing agency co-founded by Andy Crestodina.

Andy Crestodina is the author of Content Chemistry: An Illustrated Handbook of Content Marketing.

He’s also a frequent contributor to the Content Marketing Institute blog. Andy was a recent Published & Profitable Author Thought Leader interview guest.

During our interview, which you can listen to here, Andy and I discussed Positioning Your Book in a Crowded Field.  Andy also shared a timeline of the steps involved in  planning, writing, designing, and promoting Content Chemistry.

What you can learn from the survey results

The survey generated detailed responses from–as Andy put it–“11 simple questions about the time, place, and process.”

From the results, you can gain a benchmark to compare your own experiences in terms of:

  • Are you spending too much, or too little, time blogging? You’ll be able to compare how long it takes you to write a blog post to how long it takes others to write a typical blog post.
  • What’s the best time to blog? You can compare your favorite time to blog with the experiences of others.
  • Are you blogging often enough? You can compare your blogging frequency with others.
  • How does the length of your blog posts compare to the typical blog post length of other bloggers? The responses will help you decide if you are under-writing or over-writing.

Other questions involved guest posts, embedded media, and different ways to drive traffic to your blog or website.

Survey response bonus resources

In addition to Orbit Media’s own analysis of survey responses, they solicited independent opinions survey analyses from a variety of content marketing experts around the country to contribute their perspective. This greatly enhances the narrative, or story, aspects of the survey results.

Finally, as often happens with A-list blog posts, dozens of readers contributed comments describing their reactions to the survey results as well as asking questions which sparked interesting dialog.

How Orbit Media promoted the blogging survey

If you’ve ever thought about survey your prospects and followers, you’ll appreciate the details of an earlier blog post about how Orbit Media created, marketed, and compiled their blogging survey.

Including the details of their survey methodology is valuable not only because it enhances the credibility of the survey results, but it also provides a context for comparing your blogging habits with the survey results. After you’ve read the results of the Orbit Media blogging survey, share your comments or questions below.