Are You Ready for Content Marketing World?

Posted August 22nd @ 6:51 am by Roger C. ParkerPrint

Still time to register for Content Marketing World 2014, the world's largest content marketing eventThere’s still time to register for Content Marketing World 2014, the world’s largest content event!

Content Marketing World 2014 is just two weeks away, which means there’s still time to register and take advantage of the best prices.

Content Marketing World 2014 takes place September 8-11, 2014.

It’s produced by the Content Marketing Institute, whose blog produces daily in-depth articles about content creation, content curation, conversions, content promotion, SEO, and social media marketing.

At Content Marketing World 2014, learn from speakers representing brands like Cisco, Microsoft, GE, EMC, Facebook, Kraft, John Deere, Progressive, LA Times, Verizon, and DeltaSpeakers from A-Z

Choose from over 80 keynotes, sessions, and labs. Review and over 100 confirmed speakers–content marketing experts and practitioners from Scott Abel to Chad Zimmerman. 

Allow yourself to be re-inspired!

Content Marketing World 2014 is for you, whether you’re a newcomer to content marketing, or an experienced content marketer looking for fresh ideas and perspectives from the leading experts and brands.

You’ll find Content Marketing World 2014 a serious educational event, one which will expand your horizons and inspire you to inspire your clients and your staff. Between event, you’ll find yourself building your network in friendly surroundings.

Learn more about Content Marketing World 2014, including Kevin Spacey, the closing keynote speaker Last year’s Content Marketing World hosted over 1,700 attendees from 46 countries.

This year, expectations are even higher–more brands, more breakouts, more hands-on labs, more networking (yes, it’s possible!) and more CONTENT!

Plan to spend September 8-11, 2014, in Cleveland at Content Marketing World 2014.

Click the graphic to visit the Content Marketing World website and get all the details! The event is produced by the Content Marketing Institute.

Free MindManager Template for Planning A Book

Posted August 21st @ 6:25 am by Roger C. ParkerPrint

Download a free MindManager Book Planner mind map template from Mindjet's Conspire blogSave time planning books, ebooks, or white papers with a free Mindjet Book Planner template.

The latest addition in my Mindjet Dashboard Series, Using a Book Planner MindMap to Save Time Planning Books, E-books, and White Papers, can boost your writing productivity.

Book planning tips plus mind map template

The article contains advice, a free template, and examples.

  • Advice. The article describes how to use a mind map to jumpstart your writing progress by organizing your ideas before you begin to start. You’ll learn the questions to ask as you organize your book into sections, and plan the chapters in your book. You’ll also learn more about often-overlooked mind mapping features, like map parts.
  • Template. You can download a free ready-to-use MindManager mind map template, or view it using the online Mindjet Viewer, so you can reconstruct it using other mind mapping software programs.
  • Examples and tips. To inspire you to get started mind mapping your book, there are also examples of mind maps of books based on the template, and tips I’ve used planning books with the template.

Use a mind map to plan your next book or ebook!

Visit the Mindjet blog to learn more about how my Book Planner template can boost your writing productivity. While you’re there, check out the other articles in my Mindjet Dashboard series. If you’re not already a MindManager user, my Book Planner template is an excellent reason to download a free trial version! Share your mind mapping experiences and questions below, as comments.

Writing and Design Tips from Marketing the Moon’s Co-authors

Posted August 17th @ 6:49 am by Roger C. ParkerPrint

Interview to share the story behind David Meerman Scott and Richard Jurek Marketing the Moon: The Selling of the Apollo Lunar ProgramGet a fresh perspective on writing and designing a bestselling book when I interview David Meerman Scott and Richard Jurek, co-authors of Marketing the Moon: The Selling of the Apollo Lunar Program.

As  you can see from the sample pages at left, design played a major role in positioning Marketing the Moon.

The story of man’s first steps on the moon is told through a complex mix of text and graphics.

There are several hundred graphics, and each two-page spread is different!

Marketing the Moon is unlike any other “coffee table” book you may have seen. It’s contents are as carefully curated and written as you’ll find in any of the best marketing books and business school case studies.

What’s involved creating a book like Marketing the Moon?

That’s the “big question” I’m going to ask David Meerman Scott and Richard Jurek when I interview them on Monday, August 18, at 4:00 PM Eastern.

This involves addressing the basic question:

“Which comes first, the words, the graphics, or the design?”

During this call, you’ll learn the steps they took to use design to position their book. You’ll also gain a timeline, or better understanding, of the time it takes to turn an idea into a published design-intensive book.

Who should attend this call?

This call is for you if:

  • You want to use design to position your book apart from the competition by providing a different kind of reading experience for your readers.
  • You want to learn how to turn your passion into a bestselling book. David Meerman Scott and Richard Jurek are lifelong space enthusiasts. They both have assembled museum-quality collections of artifacts from the space program. They are are on a first-name basis with astronauts and behind-the-scenes players from the Apollo program through their attendance at events normally closed to the public.

This is your chance to listen as they share the “story behind the story” of one of America’s iconic events, sharing ideas and tips that may inspire you to turn your passion into a book.

Learn more about the interview here and here.

To attend this interview

I’ll be interviewing Marketing the Moon co-authors David Meerman Scott and Richard Jurek Monday, August 18, at 4:00 PM Eastern. All  Published and Profitable friends and members are invited to attend. To attend, dial 605-475-6150 and enter PIN 513391. You’ll be able to ask your questions about Marketing the Moon or converting your passion into a bestselling marketing book during the call, or submit your questions below.

Blogging Tips from David Meerman Scott and Richard Jurek’s Marketing the Moon

Posted August 13th @ 1:16 am by Roger C. ParkerPrint

David Meerman Scott and Richard Jurek's Marketing the Moon Blog Shows Book Marketing Done RightClick the image to get the most out of next week’s interview with Marketing the Moon’s co-authors David Meerman Scott and Richard Jurek.

Their book site and blog, Marketing the Moon.com is an excellent example of author book marketing at its best.

-  Before publication, it provided a platform for the authors to introduce their upcoming book and build anticipation for its publication.

-  After publication, it provided a platform for promoting the book, consolidating reviews, and leveraging the co-author’s speaking and media interviews.

Book marketing and author branding

As we’ll be discussing during next week’s interview, Marketing the Moon.com not only promotes the co-authors’ book, but it also plays a continuing role in reinforcing the co-author’s personal brands. And, each time it’s updated, it renews the author’s personal passion for their subject.

Marketing the Moon: The Selling of the Apollo Lunar Program is a unique book. When I first reviewed it, I called it the “world’s first coffee table marketing book.” It s a design-intensive, carefully-researched case  study of the role that marketing played building support for what many consider America’s greatest post-World War II success. The story is enhanced by hundreds of relevant graphics.

What you’ll learn during Monday’s interview

Marketing, of course, is just one of the topics I’ll be discussing with David Meerman Scott and Richard Jurek during next week’s interview.

We’ll also be discussing the book’s timeline–beginning with the co-authors’ initial decision to write a book, how they organized their ideas, how they selected and convinced a publisher, plus their commitment desire to make Marketing the Moon a design-intensive, full-color, First Class book.

I’m especially interested in learning more about the co-authors’ experiences turning their lifelong passion into a published book, did the writing and publishing process enhance or take away from their passion for the topic?

For more on the topic, see How to Turn Your Passion into a Bestselling Marketing Book and Coming Soon: The World’s First Coffee-Table Marketing Book.

To attend our interview

Our interview takes place Monday, August 18, at 4:00 PM Eastern. All Published & Profitable friends and members are invited to attend. To attend, dial 605-475-6150 and enter PIN 513391. There will be an opportunity for you to ask questions at the end of the call, or you may submit them as comments, below.

How to Turn Your Passion into a Bestselling Marketing Book

Posted August 11th @ 6:10 am by Roger C. ParkerPrint

David Meerman Scott and Richard Jurek to Share Their Experiences Writing Marketing the Moon How did you convert a lifetime of passionate interest in America’s Apollo Lunar Program into a bestselling marketing book?

That’s the big question I’ll be asking David Meerman Scott and Richard Jurek next week when I ask them to describe their motives and experiences writing their bestselling Marketing the Moon: The Selling of the Apollo Lunar Program.

You’ll find the story behind writing Marketing the Moon as  fascinating as the the story behind the Alpollo Lunar Program, itself.

This interview is a “must attend” for anyone interested in sharing their passion as a bestselling nonfiction book.

This interview offers you a unique opportunity to get a behind-the-scenes view of the planning, writing, design, and marketing considerations that permit you to share your passion with a worldwide audience.

Marketing the Moon’s Background

David Meerman Scott and his co-author, Richard Jurek, are lifelong space enthusiasts and collectors of historic space artifacts.

David is thought to be the only person in the world with a lunar module descent engine thrust chamber in his living room. Richard Jurek has the world’s largest collection of $2 bills that have flown in space.

David and Richard frequently attend gatherings of former astronauts and others involved in America’s space program where they were able to talk with those involved at all levels of the Apollo Lunar Program.

Marketing the Moon interview details

During the interview, I’ll be asking questions David Meerman Scott and Richard Jurek questions like these:

  • Selling the concept. How do you interest the right publisher in producing a First Class book? At a time of turbulent change in book publishing, Marketing the Moon is a large, horizontal format, full-color book printed on top-quality paper.
  • Positioning and targeting. How did you position your book in a crowded field? How did you define your target market?
  • Content organizing. What were the steps you took to create an engaging story, with contemporary relevance, out of a historical event?
  • Text and graphics. How do you assemble a complex and ever-changing mixture of text and graphics into good-looking pages? There are hundreds of graphics, ranging from photographs, memos, letters, brochures, maps, and drawings. What comes first, the text or the graphics?

Most important, did the story or the lessons you share in Marketing the Moon change during the writing process? How close is the published Marketing the Moon to the book you described in the original book proposal?

To attend this interview

I’ll be interviewing Marketing the Moon co-authors David Meerman Scott and Richard Jurek Monday, August 18, at 4:00 PM Eastern. All  Published and Profitable friends and members are invited to attend. To attend, dial 605-475-6150 and enter PIN 513391. You’ll be able to ask your questions about Marketing the Moon or converting your passion into a bestselling marketing book during the call. Like previous 2014 Author Thought Leader Interviews this year, this call will be recorded.

How Limits Can Boost Your Writing and Content Marketing

Posted August 8th @ 8:21 am by Roger C. ParkerPrint

Mindjet MindManager mind map displaying the 7 Limits you can use the Paradoxical Power of Limits to boost your writing and content marketing productivity.Although more is usually better than less, the paradoxical Power of Limits shows you how to boost your writing and content creation productivity.

The Power of Limits is based on reframing or rescheduling your articles, blog posts, or book ideas, and reducing your options and choices.

In a  recent Content Marketing Institute blog post, 7 Limitations Can Boost Your Content Creation Productivity, I described 7 ways you can profit from applying the Power of Limits.

Simplicity lies at the core of the 7 limits that can boost your writing productivity.

Complexity breeds delays

Projects become bogged down, and writing gets delayed, when layer upon layer of tasks, decisions, and expectations are present.

This is especially true at the crucial start of a project, when many find it difficult to begin writing.

Success requires getting started writing as soon as possible

The 7 Limits described in my article, and shown in the Mindjet MindManager mind map above, save your time and help you start writing sooner. The sooner you start writing, the easier it will be for you to move forward, building momentum.

This will help you finish that all-important first draft as soon as possible, so you and your co-workers or editor can evaluate your project and decide what should be done next.

Remember: Nothing can happen until you finish the first draft!

Until then, you’re dealing with intention, rather than a draft that can be improved.

Origins of the 7 Limits

The 7 limits originated in my own experiences writing 40 books and thousands of blog posts, as well as the experiences of the authors and content marketers I’ve been mentoring around the world.

The 7 limits also benefited from books like Twyla Tharp’s The Creative Habit: Learn It and Use It for Life, which provided me with a new perspective to interpret my experiences and my client’s experiences.

Can you profit from the 7 Limits?

After you’ve had a chance to read my in the Content Marketing Institute guest post, let me know what you think of the 7 Limits and whether or not they could help you boost your writing and content creation productivity. Share your experiences, as well as suggest additional Limits, below, as comments.