Mindjet mind maps make it easy to create personally branded graphics for your social media marketing.
Mind maps created with Mindjet are capable of far more than planning books, content marketing editorial calendars, and tracking ideas.
For example, I created the mind map, at left, to accompany yesterday’s Personal Branding Blog post, Using Six Hat Thinking to Build Your Personal Brand.
Using Mindjet, I created the graphic in less than 15 minutes, less time than it often takes to locate and download a stock image!
Benefits of branded social media graphics
There are numerous advantages to creating article and blog graphics with Mindjet, instead of downloading generic stock art.
- Relevance. Although generic free, or low-cost, stock art is great for adding visual interest to a blog post, that’s often as far as it goes! The resulting graphics do nothing to reinforce the key ideas you want visitors to remember from reading your content. Taking the time to create a custom graphic, on the other hand, previews your message and helps readers remember it.
- Style, or brand. In addition to enhancing your message, custom mind maps maps help you establish a personalized graphics style reinforces your personal brand. At right is an example of the mind map style I use to illustrate many of my Personal Branding Blog posts, including my “blog diet” post. Having a “signature” style for your guest posts is especially important if you are contributing to blog which contains posts by numerous contributors.
- Planning your post. Mindjet mind maps offer a “bonus benefit” in addition to visually setting your blog posts apart. The time you spend creating the graphic is offset by the time you save writing your blog posts. I’m at the point now where the first thing I do when I start to prepare a blog post is to create a mind map of the ideas I want to share, and the order I want to describe them.
Once you become comfortable creating mind maps, you’ll find that you can use Mindjet for other marketing and social media opportunities, including SlideShare presentations and Screenr narrated videos.
How do you use mind maps for your social media marketing?
I’d like to know more if you’re using mind maps created with Mindjet, or other mind mapping programs, as a social media marketing tool? Are you using mind maps for planning blog posts, creating editorial calendars, and tracking ideas…or do you also include mind maps in your blog posts? Share some examples, below, as comments. You’re also invited to share your concerns or questions about the steps involved in creating social media graphics with mind mapping software.