Content Marketing Strategy for Authors & Publishers {Webinar}

Posted March 22nd @ 4:54 pm by Roger C. ParkerPrint

Authors and publishers looking for a content marketing strategy to plan, write, promote, and profit from a fiction or nonfiction book are invited to attend tomorrow’s Content Marketing Strategy for Book Marketing Success webinar.

The webinar is hosted by Brian Jud, the founder of Book Marketing Works and the Association of Publishers for Special Sales. The webinar takes place Thursday, March 23, at 6 PM Eastern.

Register to attend at tinyurl.com/zqqovsu

Blogging a book has gone mainstream!

In this webinar, I’ll be sharing 7 ways that authors and publishers can create a powerful powerful partnership between content marketing and writing. I’ll show you that it’s never too early to begin co-ordinating your writing and content marketing.

I’ll be describing how content marketing helps authors and publishers like you:

  • Build anticipation for your book, leading to a successful book launch
  • Research your ideal readers and find out what they want to know
  • Reduce stress by reducing uncertainty and simplifying a complex project by breaking it into a series of smaller tasks
  • Keep your writing on schedule by syncronizing it with your content marketing
  • Maintain your book’s visibility and create additional profit opportunities long after its publication

The goal is to create a synergy between content marketing and writing a book

During the webinar, I’ll share a 7-step process for using content marketing to promote your book’s success right from the start.

Regardless whether you’re writing your first, or your latest, book, regardless whether it’s fiction or nonfiction, it’s length, and how you intend to publish it, content marketing can play a key role in your book’s success. Content marketing puts you in the driver’s seat, helping you steer your book in the direction of maximum sales and profits.

Equal parts author and marketer

Content Marketing for Authors and Publishers reflects my experiences as a 40-book nonfiction business author, executive book coach, and Top Performing Blogger for the Content Marketing Institute and blogs like the Personal Branding Blog.

It reflects my experiences attending, moderating, and presenting at Content Marketing World and judging one being one of the judging the Content Marketing Awards.

Bonus: After you register for tomorrow’s webinar, download a free copy of my workbook: 99 Questions to Ask before You Start to Write and Publish a Brand-building Book.

The Lead Machine | Small Business Guide to Digital Marketing {Book Review}

Posted March 18th @ 2:14 am by Roger C. ParkerPrint

Review of Rich Brook's The Lead Machine: The Small Business Guide to Digital MarketingIf you’re a small business owner looking for a practical 4-step guide to digital marketing, check out Rich Brook’s The Lead Machine: The Small Business Guide to Digital Marketing: Everything Entrepreneurs Need to Know About SEO, Social Media, Email Marketing, and Generating Leads Online.

I’m impressed!

I review marketing books for the Content Marketing Institute, I’ve interviewed hundreds of nonfiction authors during the past decade, and I’ve written over 40 marketing and design books for business and marketing.

The Lead Machine stands out because of its unique balance of information, opinions, organization, and clear, concise, conversational writing.

Unlike many marketing books, The Lead Machine was written for busy business owners by a busy business owner.

The Lead Machine provides a high-level, 4-step view of the digital marketing landscape, combined with enough detail to guide you through the steps involved in digital marketing. Its the perfect book to take with you on your commute, your next business trip, or to keep next to your bed.

It’s also an ideal training guide for your digital marketing team.

Meet Rich Brooks, The Lead Machine’s author

As the founder of Flyte New Media, located in Portland, Maine, Rich Brooks has been working with small and medium businesses for over 20 years.

His focus has always been on helping businesses generate more leads online.

He’s familiar with the entrepreneur’s need for simple, actionable digital marketing information delivered as concisely as possible.

As a result, he’s avoided many of the problems associated with many existing digital marketing books. Typical problems include:

  • Missing context. Digital marketing books designed for newcomers often fail to provide a balanced, step-by-step guide that covers all of the bases. They may help you establish an online presence, but typically don’t provide enough information about creating a process to convert online traffic into sales, and sales into referrals into repeat customers.
  • Information overkill. On the other hand, many digital marketing books are so niche-oriented, written from a specialist’s perspective, that they deliver more information than the typical small business owner needs to know.

Rich is the host of his popular weekly Agents of Change Podcast. He is also the founder of the Agents of Change Conference, held in Portland, ME, each September. This year, the conference takes place on Friday, September 15th. Jay Baer, founder of Convince & Convert, will be one of the featured speakers.

The Lead Machine and the Bare Essentials of digital marketing

The key to The Lead Machine’s ability to provide an actionable, balanced approach to digital marketing is the way Rich Brooks has organized the contents into 4 main sections, each containing multiple chapters. The four sections provide a structure for demystifying digital marketing and sharing the tools needed to develop your own digital marketing strategy.

  1. B stands for Build. The purpose of this section is to help you build or rebuild a more successful website. One that will covert traffic into action at a higher rate. Rich emphasizes that success requires a process. The process begins by understanding Who buys from you?, Why do they buy from you? , and Why do they choose you or your competition? Understanding how you want to represent your business online. The book actually comes with a free companion workbook based on the tools that flyte, Rich’s agency, uses when working with a new client.
  2. A is for Attract. The second section discusses the three ways to drive qualified traffic to your site: search, social, and digital ads. Rich shows how to run your own keyword research to brainstorm, test, and implement your best keywords. You’ll also learn how to use tools like Google’s Keyword Planner and Google Trends. Rich also introduces you to local search engine optimization and the right ways to attract inbound links. Social media is addressed as two separate tools, platforms and networks. The networking section contained advice about building an irresistible profile, engaging with your audience, and driving traffic to your site was particularly helpful.
  3. R is for Retain. No matter how strong your website is, chances are, most traffic will leave without making a purchase. That’s where email marketing comes in. You’ll learn how to get people to opt-into your email list, what techniques work the best, and which tools to use. You’ll see how to get your emails delivered, opened, and acted upon. Rich also shares his perspective on social media, i.e., getting your tribe to follow, fan, or friend you.
  4. E is for Evaluate. This section introduces a dose of real world practicality. It will help you identify what’s working, and what’s not working. As Rich expressed it, “There is no point in spending time, money, and resources on your digital marketing if you’re not tracking what’s working and what’s not working.” You’ll learn how to set up and use Google Analytics on your site, and how to harvest more information from the reports. You’ll also learn how the URL Builder will help you track exactly which email, Facebook post, or Tweet helped you obtain your latest customer.

The Lead Machine at a glance

Although each of the four Bare Essentials covers a lot of ground, The Lead Machine is an easy book to read.

This is because the chapters within each sections focus on specific topics.

Rich always begins by discussing the relevance (or benefits) of the tool or technique, followed by examples of how to use it. His “voice” comes through as he shares his experiences and lessons learned.

Each chapter is only as long as it has to be. Chapters range in length from 3 to 9 pages. This “content granularity” allows you to quickly gain a balanced perspective of the Bare Essentials of digital marketing, combined with familiarity with the tools and best practices involved at each step.

Have you read Rich Brook’s The Lead Machine?

After you’ve read The Lead Machine: The Small Business Guide to Digital Marketing, please share your impressions as comments, below. I’m especially interested in your opinion if you’ve read other books written about digital marketing for small businesses. How do you feel The Lead Machine compares to other titles?

Barry Feldman’s Top Ten 2016 Content Marketing Posts

Posted March 13th @ 1:23 am by Roger C. ParkerPrint

Take advantage of pre-publication savings by ordering Barry Feldman and Seth Price's Road to RecognitionDuring 2016, Barry Feldman’s blog was filled with hundreds of helpful content marketing ideas, tips, and tools. Below are links to Barry’s Top 10 most popular posts.

In addition to completing The Road to Recognition, which he wrote with Seth Price,  Barry is a frequent contributor to leading content marketing blogs like the Content Marketing Institute, Entrepreneur, Hubspot, The Marketing Profs, the Medium, and the Social Media Examiner.

The Road to Recognition: The A-to-Z Guide to Personal Branding for Accelerating Your Professional Success in The Age of Digital Media will appear on April 25. It is currently available from Amazon.com at a special pre-publication price.

Barry’s best…

So, if you missed any of Barry’s best stuff, here are the 10 posts that got the most traffic. Not only do the following contain priceless information, the posts teach important lessons about headlines, copywriting, search engine optimization, and infographic design.

  1. The Best Copywriters Offer Great Copywriting Secrets. Features insights from 26 of the best marketing writers—and CMI’s Joe Pulizzi.
  2. 125 Quick Tips to Sharpen Your Copywriting Skills. Features a SlideShare so you can take the tips with you.
  3. Types of Branded Content: A Guide to 11 Popular Formats [Infographic]
  4. Your Content Marketing Roadmap: Resources and Tutorials from Feldman Creative. This is actually a microsite with 30 resources for content marketers.
  5. 20 Ideas for Your Website Homepage Content [Infographic].
  6. Content Marketing KPIs: An Easy-to-Understand Overview for the Analytically Challenged.
  7. The Business Blogging Plan: 50 Best Practices. Offers a free eBook
  8. 21 Video Marketing Ideas for Small Business Budgets [Infographic].
  9. What is a Lead Magnet? (And 10 Ways to Quickly Magnify the Size of Your Email List). Offers a free checklist with 50 lead magnet ideas.
  10. The Fast & Simple Way to Increase Your Conversion Rate [Infographic]

Making the most of Barry Feldman’s Top Ten Posts

Avoid the temptation to try read all of the posts in one sitting. Instead, approach these information-rich posts in a systematic way. For example:

  • Prioritize. Instead of reading the post in the order they appear, above, identify the posts which offer the most immediate utility and read them first.
  • Pace yourself. Because of the information density in the posts, I wouldn’t address more than one topic a day.
  • Use your favorite idea tracking tool, such as MindManager or Evernote, to take notes and record URL’s and other linked sources to come back to later.
  • Use the posts as a training tool. Share the list with your staff, including key freelancers, and discuss the posts during part of your weekly department meetings.

Most important, visit The Road to Recognition website and download the special ebook offer. That way, Barry and Seth can keep you informed as the Road to Recognition’s publication date approaches. And, if I may ask, please share your favorite posts and impressions as comments, below!

AJ Amyx, the #TwitterRockstar, to share Twitter list-building tips [free webinar]

Posted October 7th @ 11:49 pm by Roger C. ParkerPrint

Next week, you’re invited to a special Twitter list-building training webinar with Anthony John (AJ) Amyx, the #TwitterRockstar.

AJ will walk you through how you can build your email list using Twitter.

Last week, I attended his webinar hosted by Viveka von Rosen, the @LinkedInExpert.

I was amazed at how much I didn’t know about Twitter, even though I’ve been using it for several years.

Who should attend this #Twitter list-building training?

This call a “must attend” for time-pressed authors, coaches, and other social-media-dependent, self-employed professionals who have to make the most of every minute of their social media time.

You’ll learn to be more productive as you discover Twitter capabilities waiting for you to put them to work!

This special brand new training will be held on Tuesday, October 11th at 4:30 pm Eastern.

You can register here right now this special event: tinyurl.com/RogerAJ.

Here’s a taste of what you’ll learn on this special online training:

  • Create a Content Calendar to Simplify Your Social Media Marketing
  • Use Social Media to Set Up Phone Calls
  • Drive More Traffic to Your Website with Twitter
  • Get More Engagement on Twitter
  • Use Twitter to Grow Your Business
  • What and When to Tweet

Here’s the link to get registered now: Tinyurl.com/RogerAJ

Who is Anthony John Amyx?

Anthony is a great guy and knows his stuff when it comes to Twitter.

  • He’s been featured on Business Insider, CNN and CreativeLive.
  • He’s trained over 10,000 people on how to use Twitter to get results in their business.
  • He wants you to know you’re closer to building an email list with Twitter than you realize.

And, even better, you don’t have to spend thousands of dollars on advertising!

Hope you can attend! Free webinar

See you at 4:30 PM EST on Tuesday, October 11, 2016 at 4:30 PM.  Since this is a free webinar, you’ll have to register in advance by visiting Tinyurl.com/RogerAJ. Given the turnout on Viveka’s webinar, I suggest early registration. If you’re a Published & Profitable friend, notice that this event begins a half-hour later than our starting timer!

How often should you post fresh content on LinkedIn? {Free call}

Posted October 3rd @ 10:22 pm by Roger C. ParkerPrint

How many times a month should you post fresh content on LinkedIn Publisher?

Join our free call for a fresh perspective on this critical topic.

Many content marketers overlook the importance of choosing a realistic publishing frequency.

Unrealistic expectations

Choosing an overly aggressive LinkedIn publishing schedule is likely to lead to problems with content quality, leading to poor results.

It takes time to plan, create, and promote top quality blog posts.

The reality is that, in today’s competitive online world, only the best quality content will attract the constant stream of traffic, email sign-ups, and qualified prospects you need for profitability and growth

The role of quality was stressed over and over again at the Content Marketing Institute’s Content Marketing World convention in Cleveland.

Just about every keynote speaker and presenter emphasized the need for top quality content. “Good is no longer good enough!”

Consistent visibility

There are similar penalties associated with not being consistently visible. You need to establish a consistent presence if you want to enjoy top-of-mind awareness when your market is ready to buy.

Consistent visibility also plays a key role in the image your content projects. Consistent visibility builds familiarity, and familiarity builds trust.

Worksheet and discussion topics

During the call, I’ll discussing the causes of Content Marketing Discontent and describing some of the other benefits of deciding how often and when as soon as possible.

I’ll also be sharing a free copy of my LinkedIn Content Marketing Frequency Planner worksheet and describing how to use it to create a framework for creating the structure for a realistic and sustainable content marketing program.

I want you to leave the call with a fresh perspective with the information you need to determine the ideal frequency for posting fresh content on LinkedIn.

How to attend the call

The call is free, and open to all Published and Profitable members and friends.

  • It takes place Tuesday, October 4, at 4:30 PM Eastern.
  • To attend, dial 605-475-6150 and enter PIN# 513391.

I hope you can attend. Call in a few minutes early and introduce yourself! Feel free to share this invitation with coworkers and friends.

In the meantime, you can learn more about the relationship between frequency and quality by reading my recent LinkedIn post, How to Turn Intention into Commitment for LinkedIn Content Marketing Success.

LinkedIn Content Marketers–Create More High Quality Leads

Posted August 22nd @ 6:16 am by Roger C. ParkerPrint

Content marketers: discover 3 time-proven ways to create high quality leads with LinkedIn.

Attend this week’s free Published & Profitable webinar with LinkedIn Expert Viveka von Rosen.

If you’d like more inbound lead traffic, greater visibility on LinkedIn, a filled sales funnel, and higher quality leads, this week’s Published & Profitable webinar is for you!

My guest is Viveka von Rosen, known to her 81,000 Twitter followers as @LinkedInExpert.

Viveka is the author of LinkedIn Marketing: An Hour A Day. On LinkedIn, her 32,000+ followers create a network of over 38 million people.

Her seminars, webinars and workshops have taught and trained over 90,000 people around the world. Learn more about Viveka at www.LinkedIntoBusiness.com.

What is a webinar?

A webinar is online learning at its best. It’s a live event that takes place on your computer. You view the presenter and their visuals online, while taking notes on the handouts provided. During the webinar, you can “raise your hand” and ask Viveka questions that she will address during the session.

Why should I attend?

By the end of this training, you will have strategies to:

  1. Convert Profile Views into Sales Conversations
  2. Find Your Ideal Prospects on LinkedIn
  3. Attract High Quality Leads
  4. Boost Your Sales with LinkedIn
  5. Cut Through the Noise
  6. Use new tools to Get More Done in Less Time

When is the webinar?

The webinar takes place Thursday, August 25. It begins at 4:00 PM Eastern, 1:00 PM Pacific.

How do I sign-up to attend?

Simply visit tinyurl.com/RCPMoreLeads to register for this free one-hour LinkedIn training.

Suppose I’m unable to attend at last minute?

If you register, but are unable to attend, you’ll be able to view the recorded presentation later that day.

This week’s 3 Time-Proven Ways to Create High Quality Leads with LinkedIn webinar with Viveka von Rosen offers you a unique opportunity to get a fresh perspective on your LinkedIn Marketing. I hope you’ll be able to attend. Viveka holds nothing back during her fast-paced presentations and webinars. Plus, she provides helpful note-taking sheets for you to use during the presentation and refer to later.