The Power of Serial Content Marketing Blog Posts in Action

Posted November 23rd @ 6:03 am by Roger C. ParkerPrint

Click here to view the power of serialized content marketing blog posts in action.

In her Marketing Mentor blog post, And the Content Marketing Continues, Ilise Benun described how designer Jill Anderson created a fine blog post series, Applying the 7 Principles of Design to WordPress.

Jill’s series is one of the best examples I’ve seen of the ideas I shared in my July Content Marketing Institute guest post, How to Turn 1 Idea into 2 Months of Content Marketing (and more!).

Serial content best practices for blogging

I encourage you to visit Jill Anderson’s posts if you’re interested viewing an excellent examples of the series approach to content marketing, in addition to the fine copywriting and graphic design tips  found in her series.

For example, as you can see from the above illustration which accompanied her kick-off post on September 16, 2015,  Good design isn’t an accident…, Jill used a relatively small, but memorable, story-telling graphic.

In the first paragraph of her first post, Jill engagingly describes the design philosophy she shares during the blog posts that follow. In her words:

…good design means creating visual interest to engage the viewer, and, most importantly, effectively communicating the message.

The text that follows contains just 228 words, but it does job an excellent job of building anticipation for the posts that follow. Her writing also communicates that she is the type of designer you would probably enjoy working with as your long term design partner.

Maintaining consistency in future posts

Jill’s posts that follow also have important lessons to teach (beyond the design principles they share).

  • Consistency. Each of the blog posts is accompanied by an introductory image that communicates the topic covered as well as the post’s sequence in the series. Each of the graphics is the same size, and shares a compatible color palette.
  • Concise text. Each of the posts uses the minimum amount of text. The bulk of the message is communicated in curated visual examples. What I particularly like is that each of the posts concludes with a bullet list of tips describing how you can use to put the design principle in your blog.
  • Large graphics. By keeping text to a minimum, there’s space in each blog post to include curated design examples large enough to be useful. The text accompanying each graphic summarizes the principle at work also contains a link to the blog post where the example can be found.
  • Navigation. Another user-friendly touch reflected in this blog series is the links provided to previous posts in the series. This permits newcomers to the series to easily review earlier posts. Jill also concludes each post with an invitation to readers to share other examples of the particular design technique discussed in the blog.

Clearly, Jill Anderson’s Applying the 7 Principles of Design to WordPress is a blog post series worth studying in detail if you are interested in exploring the benefits of serializing your blog post content. You can link to Jill’s previous posts from her latest post.

Thanks to Published & Profitable friend Ilise Benun for highlighting this compelling example of serial blog post content in her blog.  You can listen to my interview with Ilise when she shared Proposal Writing and Pricing Tips for Creatives.

To learn more putting serial content marketing…

As a follow up to my first post, I shared 3 downloadable worksheets in a later Content Marketing Institute blog post, 3-Step Action Plan With Worksheets for 2 Months of Blog Posts.

Do you have any questions about serialized content?

Are you currently using serial content marketing techniques to organize your blogging workflow? Or are you exploring the opportunities that serial content offers you? Share your questions and concerns below, as well as any other examples of serial content that you may have may have encountered.

Email me to learn more about how I can help you and your marketing team choose topics for your serial content marketing program!

Visual Strategy Tips for Content Marketers | Free Call with Jessica Hagy

Posted November 1st @ 5:21 pm by Roger C. ParkerPrint

Are you a content marketer looking for fresh ways to break through the clutter and visually communicate complex ideas?

Join me this Tuesday at 4 PM Eastern when I interview Jessica Hagy, graphic illustrator, author, and top visual thinker.

She’ll be sharing the story behind her latest bestselling book, The Art of War Visualized: The Sun Tzu Classic in Charts and Graphs.

  • Sun Tzu’s Art of War is a Bronze Age classic, a “must read” military strategy handbook book read, discussed, and re-interpreted by generations of business schools and entrepreneurs. The Art of War shares timeless lessons for strategic thinking, motivation, and self-improvement.
  • Jessica Hagy is a author, graphic illustrator, and popular TEDx speaker. She’s a perfect hybrid communicator, equally at home simplifying ideas to their core and visually expressing them with a unique economy of words, lines, and circles.
    The graphic at the right is an example of her mastery of ideas and visual expression, from her award-winning This Is Indexed Blog.

Reasons to attend my interview with Jessica Hagy

Today’s authors and content marketers are discovering that well-chosen words and ideas are not enough…concise, meaningful visual expression is not only desirable, but it’s a necessity in our over-communicated world.

During our call, we’ll be discussing topics like:

  • Pivot points. What was her life and her career like prior to 2006 when she became a “breakout” popular blogger and best-selling author and graphic illustrator.
  • Motivation and dedication. What inspired her to begin her in August of 2006 and how did–and does–she continue to come up with fresh ideas and drawings each weekday morning?
  • Process, such as the steps she takes when choosing topics for books and presentations? How does she organizes a complex project like visually interpreting a classic book like the Art of War? Which comes first–the idea or the drawing?
  • Speaking and presenting. Was she always a confident and polished speaker? Was it a difficult transition from drawing board (or mouse) to the podium? Does she ever speak without visuals?
  • Business of creativity. As a highly-creative individual, does she have any advice for other creatives who want to be better rewarded for their efforts?
  • Criteria. What does she look for How does she know when she’s “finished” with a project? Does she ever go back and change previous blog posts? The steps she takes

How to attend our call

I’ll be discussing The Art of War Visualized with Jessica Hagy on Tuesday, November 3, at 4 PM Eastern.

All Published & Profitable friends and members are invited to attend. There is no charge to attend.

To join us, dial 605-475-6150 and enter PIN 513391. There will be an opportunity to ask Jessica Hagy questions about The Art of War Visualized, as well as her previous book, How to be Interesting (In 10 Steps) at the end of the call. You can also submit questions ahead of the time as comments, below.

Let Dan Roam Help You Change Your Business by Simplifying Your Message

Posted October 29th @ 6:26 am by Roger C. ParkerPrint

Click the graphic to find out how you can change your business by simplifying your message using Dan Roam’s hand-drawn video training .

Today, your prospects demand video content.

Until now,  however, video was too expensive for most authors, businesses, and content marketers to use on a consistent basis.

Dan Roam’s new video training changes all that! It offers a fresh, new, and practical way to create and share your own video content.

Dan Roam’s Back of the Napkin: Solving Problems and Selling Ideas with Pictures sparked a visual revolution that continues today.

Dan’s books and training has empowered CEO’s, authors, marketing managers, and content marketers to learn how to clarify their messages with hand-drawn visuals.

In between his speaking and training engagements around the world, Dan followed his first bestseller with three other books, then turned his attention to creating a video training program that would become even more of a game changer.

Dan’s video program was created for people like you and I: individuals with no formal drawing experience, no “aptitude” for design, and no previous video experience.

Dan’s the perfect trainer; he assumes nothing, so everyone begins on the same page!

Designed for busy people

Dan’s video training program is also designed for busy people with little or no time for formal classroom training. The program contains 5 hours of video training, broken up into 3-5 minute self-contained lessons you can view whenever you get a chance.

To learn more about Dan’s energetic mastery of the hand-drawn images he popularized,

  1. Get a “feel” for the program by watching his Introductory “change your business” video above, and his 2-week update with the 28 5-star ratings from attendees
  2. Then, learn more about the program–including how you can save $100 by registering for the course before October 31, 2015.

Remember: Time is running short, you only have between now and through October 31, 2015, to can save 51% on Dan Roam’s Professional Hand-Drawn Whiteboard Video Course.

Top 10 Ideas for Serial Content Marketing Success

Posted October 19th @ 1:06 pm by Roger C. ParkerPrint

Learn how to profit from serial content marketing–free coaching call.

Break yourself of “topic myopia!”

Learn a better content strategy for selecting blog post topics!

It’s time to let go of the “one post per topic” idea, and substitute a serial approach for addressing important content marketing topics.

A series approach to content marketing, as described in July’s most-shared Content Marketing Institute post,  benefits both you and your market:

  • Saves you time and boosts your productivity. The series approach eliminates content uncertainty, helping you get started faster by addressing important topics in a serial fashion.
  • Drives more blog post traffic to your blog by building anticipation for upcoming topics. The series approach to content marketing also drives fresh traffic to previously published blog posts in the series.
  • Gives you a chance to go deeper into topics, making it easier to create content that you can turn into larger projects, like books, ebooks, reports, tip sheets, and white papers.

10 Ideas for Serial Content Marketing Success

Join me tomorrow, Tuesday, October 20, at 4:00 PM EST for a free coaching call where I’ll share 10 ideas for serial content marketing success.

You’ll gain a fresh perspective on implementing a serial content marketing approach for:

  • Blog posts
  • Newsletters
  • Podcasts
  • Screencasts
  • Videos

All Published & Profitable friends and members are invited to attend.

How to attend this free content marketing coaching call

To attend, dial 605-475-6150 and enter PIN 513391. There will be an opportunity to ask questions about serial content marketing and learn more about choosing the right topics. Mark your calendar and invite your friends and coworkers to join us  Tuesday, October 20, at 4:00 PM EST. Call in early and say Hello!

Joe Pulizzi’s Tips for Locating Your Content Tilt

Posted October 1st @ 6:11 am by Roger C. ParkerPrint

Take Joe Pulizzi, author of Content Inc. along on your next commute or workout, so you can learn how to locate your content tilt.

Your content tilt is that magical moment of perfect alignment. It occurs when your content aligns with market’s needs, your experiences, passions and skills–and there’s an information gap that your competitor are not addressing.

“The bottom line,” as Joe Pulizzi said during this recorded interview, “is that customers want what they want.”

It’s that type of straightforward, common-sense thinking that characterized my interview with Joe Pulizzi.

In less than 45 minutes, Joe candidly and enthusiastically held nothing back as he addressed topics as diverse as:

  • Why most entrepreneurs still get it wrong, and how they continue to get it wrong….in spite of the numerous examples of the growth potential and sustainable profits from the content-driven approach described in Content Inc.
  • The Content Marketing Institute’s early years, its original goals, it’s pivotal content tilt, and its current “tripod” revenue structure.
  • How he simultaneously wrote and built an audience for Content Inc. using tools that are available for all Internet-savvy authors and entrepreneurs.
  • Why he’s bullish on podcasting and making books available in multiple formats.

Joe Pulizzi even describes the content tilt that Content Inc. underwent while he was writing it!

If you equate writing a book with the frustrating experiences you might have had during English classes or writing during high school or college, you’re likely to shout with glee when you hear Joe Pulizzi enthusiastically describe his alternative approach to write a bestselling book.

Then, on to serial content marketing…

Following Joe’s departure for another Content Inc. interview, I shared 10  examples of content themes that content marketers can use implementing Part 2 of my Serial Content Marketing article -series, 3-Step Action Plan With Worksheets for 2 Months of Blog Post. You can also access Part 1, How to Turn 1 Idea into 2 Months of Content (and more) on the Content Marketing Institute.

The catalyst you may be looking for

This call can be the catalyst you may have been looking for to create your own content tilt.

Whether your goal is to drive new business, generate leads, or build your personal brand, Joe Pulizzi’s Content Inc. stories and lessons, combined with the serial content suggestions at the end of the call, puts you in a good position to become a more content-driven firm. And, if you need assistance, you can always call on me to help you choose the right topics, create a sustainable workflow, and help with experienced copywriting assistance. Share your takeaways and comments below.

3 Worksheets to Boost Your Serial Content Marketing Productivity

Posted September 30th @ 6:26 pm by Roger C. ParkerPrint

Boost your content marketing productivity with these 3 free worksheets to help you put serial content marketing to work driving traffic and generating leads.

Click the image for full details  and to download the 3 worksheets.

These worksheets will help you boost your productivity whether your a blogger, podcaster, or you use video to educate your market by sharing helpful, relevant content on a consistent basis.

Serial content marketing eliminates uncertainty

As I describe in my latest Content Marketing Institute articles, 3-Step Action Plan With Worksheets for 2 Months of Blog Posts and How to Turn 1 Idea Into 2 Months of Content Marketing (and More), serial content provides an efficient structure for creating a consistent stream of helpful, relevant marketing.

  • Once you identify the key topics, or content themes, that you want to address in upcoming articles, blog posts, podcasts, and videos from different perspectives, you’ll find it much easier to keep your content on schedule.
  • Serial content also makes it easier to prepare books, ebooks, ecourses, and white papers by breaking a big project into a series of significantly shorter and easier-to-product tasks.

Serial content marketing may be the key to marketing success that you’ve been searching for. Choosing topics and themes in advance helps you create a sustainable and successful content marketing program.

Speeds content creation and curation

Once you master the fundamentals of serial content, you can apply what you’ve learned to both content creation and content curation. Either way, it will help you save time telling your firm’s story while educating your market and build long-lasting relationships with previous clients and customers.

Whether your primary interest is in In addition to building reader anticipation for future topics, and creating content equity you can reuse, repurpose, and reformat in numerous ways, serial content can be the catalyst for creating a more efficient workflow.

Once you identify the right themes and topics, every step that follows will proceed quicker.

How to use the 3 worksheets for serial content marketing success

Each downloadable and printable worksheet is designed to help you with a specific serial content marketing task. The worksheets are intended to be printed and filled-out by hand.

  1. Worksheet 1: List the possibilities. The purpose of this worksheet is to help you identify as many potential topics as possible.
  2. Worksheet 2: Select the best option. After you’ve identified several potential topics, narrow the list to the top three choices. Analyze those, and choose the topic “most likely to succeed” for your first series.
  3. Worksheet 3: Commit and schedule. Commit to action by scheduling the publication dates, start dates, and deadlines associated with each blog post or podcast in the series.

Proof that serial content works

For proof that serial content works, listen to my recent interview with Joe Pulizzi, founder of the Content Marketing Institute and author of the business bestselling book, Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses.

You can listen to, or download the recording of my interview with Joe Pulizzi, accompanied by suggestions for choosing topics for putting serial content marketing to work for you. Share your comments or questions about serial content marketing as comments, below.