There’s a wide variety of content marketing editorial calendars available, and some are very robust. But, often, the simplest solutions are the most effective.
I observed the power of simple editorial calendars about a decade ago, when I was helping small business owners and pioneering thought leaders commit to publishing a monthly One-Page Newsletter.
The deal was, as part of their training, these newcomers to marketing and writing for business had to choose the topics for their first 12 monthly newsletters before they published their first issue!
This played a major contributor in the success of their newsletters.
The same thing is true today!
Choosing monthly topics ahead of time works by providing a structure for consistency and success.
Partly, this is because the act of choosing topics ahead of time–and frequently reviewing their upcoming topics– engaged their brains. Thus, while they were driving, exercising, or sleeping, their brains would be on “high alert” for ideas they could write about when the time came to produce their next issue.
In addition, choosing topics ahead of time eliminated the need to simultaneously choose a topic and begin to write about it at the last minute.
As a result, their writing went faster and their messages appeared on time. In several cases, in fact, they were able to write and publish their first book immediately their first 6th issue appeared!
Start simple, and build on your editorial calendar’s success
Today’s content marketing editorial calendars can become data-intensive tools for highly-sophisticated corporate content planning and tracking.
But, that doesn’t mean you have to start out with a complicated editorial calendar. Even a simple editorial calendar can make a big difference to you and your business.
In the beginning, the success is in the commitment and execution, not the complexity!
Learn more about the benefits of simple editorial calendars
Learn more about the benefits of creating a simple content marketing editorial calendar during my coaching call today, Tuesday, November 25, at 4 PM Eastern.
I’ll be discussing the basics of creating a simple, effective Editorial Calendar, as well as sharing ideas and resources for choosing the right options and moving forward.
All Published and Profitable friends and members are invited. To attend, dial 605-475-6150 and enter PIN 513391. Feel free to invite your friends and co-workers to join us. Call in early and say hello!