What to look for when selecting a partner in your journey to publishing success
You’re virtually guaranteed to progress much faster in your journey to becoming published if you partner with the right book coach. Why? Because an experienced book coach will provide you with the resources and support you need to plan, launch, get your book published, and start seeing profits… as quickly as possible.
Here are some of the things you may want to evaluate when choosing a book coach.
Contrary to what you may have heard, there are no “silver bullets” to getting your book successfully published. Getting published today is a process, not an event. The process involves 4 major stages–planning, writing, promoting, and profiting with questions and tasks for you to address at each stage.
The advantage you’ll get from using a tested and proven system is that it will shave weeks, often months off the time it takes for you to start profiting from your book. An efficient writing process is your best friend. You’ll get more done in less time.
2. Do they have real-world publishing experience?
Look for a coach with a successful publishing track record planning, writing, promoting, and profiting from multiple successful books. Unless a coach has had extensive experience on their own, they’re unlikely to share your perspective.
Who else better to coach you than an author who’s already been where you are right now, and has the ability and system to help you?
A book coach should offer access to the resources and tools you need to jump start your journey to plan, write, promote, and profit from your book. Great tools should include assessments, templates, and worksheets. Another huge benefit to using these tools is the ability to break your project into a bite-sized, easy to complete tasks that won’t overwhelm you.
4. Can they offer online coaching and brainstorming?
Look for a book coach who conducts calls using an Internet “screen sharing,” or webinar, format. This permits you both to see the same thing while talking. After the call, you should expect to get a follow-up that reviews what was discussed and specifies the next steps you need to take.
A good book coach will hold nothing back during coaching sessions. They will closely listen to you and help you distill your ideas into meaningful goals and tasks. Often, the perfect metaphor for a career-changing article or book title will emerge during a coaching session.
5. Will you get the personalized attention you need?
Search for a book coach who asks lots of probing questions, then takes the time to listen to your answers. That’s a great way to tell if they sincerely seem interested in your needs and goals.
Plus, there are no universal “formulas” for publishing success. Instead, success comes from finding a match between your goals, what the market wants, and how you want to spend your time. To make the most of your coaching sessions, you’ll want someone who will give you honest and objective feedback. A good book coach will advise you to the best of their ability, but can only do it after learning more about you.
You want to also make sure your book coach will provide you a laser focus, by helping you identify, simplify, and prioritize your writing and promotion tasks.
6. Do they understand the big picture?
Book publishing is in the midst of major changes. Last year’s recommendations may not be appropriate this year. Look for a book coach whose activities include interviewing a wide variety of authors, editors, and book marketing professionals.
You’ll also benefit the most when they view your daily writing and marketing from a long-range perspective, leveraging what you produce, saving you time, reducing the amount of work you need to do.
A great book coach will also work hard to help you make informed decisions because they’ll evaluate all publishing, marketing, writing, and promotion options available to you at the time.
7. Do they have hidden agendas?
Be alert to hidden agendas. Many use coaching to identify prospects for their self-publishing services or to locate prospects for their book marketing, printing, or promotion services. These agendas may influence their recommendations at critical points.
You want your book coach to be a partner in your success. But in order for that to happen, they must be completely objective and unbiased in every decision and in all advice they give you. Period!
8. Are you sure they know all the crucial details?
Your coach should be familiar with the major software programs and be able to help you master your software tools and be able to suggest shortcuts and new applications. You should expect to be taught how to maximize your software by using features like keyboard shortcuts and styles to work as efficiently as possible.
Often, otherwise great books and other projects are weakened by omission or simple design mistakes. Experienced book coaches know this, and will make sure every step you do helps project a professional image.
9. Can they be flexible enough to work with your needs?
Your coach should be accommodating and flexible in how they deal with you. Flexible scheduling of calls and follow up sessions with email are a must to fit your busy schedule.
10. Do they have a record of client service?
Roger C. Parker has helped hundreds of authors plan, edit, and write their books in a variety of book coaching capacities. He’s worked with both new authors and experienced authors like David Meerman Scott:
Roger read an early draft of my book Real-Time Marketing & PR and provided me with many insights and ideas to make the book better. Roger’s input was essential to the book landing in the #2 position on the Wall Street Journal bestseller list upon publication.
David Meerman Scott, www.www.davidmeermanscott.com
author of 7 books, including The New Rules of Marketing and PR,
now published in 26 languages from Bulgarian to Vietnamese.
Click here for more quotes from Roger C. Parker’s book coaching clients.