Roger C. Parker is a multi-title author, writing coach, and marketing consultant who brings a practical approach to personal branding and content marketing.
The formative, retail years
Originally intending to become a history professor, Roger was soon lured into retail advertising where he could indulge his passions for music, advertising, and sharing the pleasures of quality consumer electronics.
It was a fortunate choice:
“Nothing trains you to respect the consumer’s needs for quality content like day-to-day experiences selling on the sales floor…and nothing builds your copywriting skills like preparing weekly advertising promotions and newspaper inserts!”
His words helped transform a father-son store into a respected national chain. He also began an advertising and marketing column that lasted 10 years, leading to consulting opportunities with firms like Apple, Bose, Bang & Olufsen, and Yamaha.
The SOHO years
Roger was a pioneer in the small office/home office revolution that continues today. He provided copywriting, marketing services, and list-maintenance services to clients ranging from established local businesses, start-ups, and early high-technology clients like Analog & Digital Systems, Hewlett-Packard, Microsoft, and Software Publishing Corporation.
During this time, he became a columnist for publications like Home Office Computing, Technique, and contributor to numerous other publications serving self-employed professionals.
The writing years
Roger’s first published book was a premium book written for a fast-growing software company, later acquired by Adobe. This was followed by Looking Good in Print: A Guide to Basic Design for Desktop Publishing that became a New York Times-endorsed landmark career guide for a generation of corporate communicators around the world.
This was followed by more design books, plus a series of personal computing guides and handbooks, like the bestselling Microsoft Office 97 for Windows for Dummies, which helped business master the skills for a changed business environment.
Roger’s latest #Book Title Tweet: 140 Bite-sized Ideas for Compelling Article, Book, and Event Titles which shares concise insights into creating titles for all types of content marketing and social marketing projects.
Currently, Roger shares his time between copywriting, creating writing and marketing resources, and coaching clients who want to write books and create content to attract prospects and build their personal brand.