Mind Map Reveals Structure of Dina Colman’s Four Quadrant Living

Posted August 4th @ 5:30 am by Roger C. ParkerPrint

BefoBefore tomorrow's interview, download a Mindjet mind map revealing the structure of Dina Colman's Four Quadrant Livingre tomorrow’s interview with Dina Colman, click the graphic to learn more about the contents of her indie-published book.

Few indie-published books from first-time authors have enjoyed the immediate success that accompanied the publication of Dina Colman’s Four Quadrant Living: Healthy Living Your New Way of Life.

As we’ll be discussing tomorrow, Tuesday, August 5th, at 4:00 PM EST, Dina worked as hard marketing her book as she did writing her book and organizing its 48 chapters into 4 major sections.

  • Dina paid more attention to the copy and design of her her book’s front and back covers than many authors spend on the introduction to their book.
  • She spent days fine-tuning her book’s title and subtitle, the same way leading bloggers and direct-marketers spend days searching for the perfect blog post titles and landing-page headlines.
  • She orchestrated a successful pre-launch party and event that ensured her book would become an Amazon Top 100 book.

What does it take to become a first-time successful indie-published author!

  • Download and study a mind map displaying the table of contents of Dina Colman’s Four Quadrant Living. The mind map, which you can view online if you’re not currently a Mindjet MindManager user, will give you an idea of the type of structure today’s readers appreciate.
  • Attend the interview which takes place on Tuesday, April 5, at 4:00 PM EST. All Published & Profitable members and friends are invited to attend. There is no charge.
    To attend, dial 605-475-6150 and enter PIN 513391. The call is free to all Published & Profitable friends and members. There will be time for comments and questions at the end of the call. Or, you can submit comments and questions about indie-publishing and book marketing as comments, below.

To learn more, see yesterday’s blog post, as well as previous posts about her book launch party and 7 Low-cost Examples of Author Book Marketing Best Practices.

Dina Colman To Share Indie Publishing Tips and Experiences

Posted August 3rd @ 3:03 pm by Roger C. ParkerPrint

Dina Colman will share her indie publishing success story, along with book marketing lessons and tips, during next week’s Published & Profitable interview.

Less than a year after the publication of her Four Quadrant Living: Making Healthy Living Your New Way of Life, Dina Colman has already achieved numerous personal and self-marketing goals.

The success of her book’s first year, in fact, has her hard at work working on a revised edition!

In our interview, next Tuesday, Dina and I are going to discuss her first-year experiences and share some of the lessons she’s learned.

Our goal is to help other authors with important messages make better indie-publishing and book marketing decisions.

By attending Dina’s interview, you’ll learn:

  • Things to look for, and questions to ask, when choosing an indie publisher
  • How to approach experts in your field for testimonials
  • The importance of taking responsibility for your book’s front and back covers
  • Tips for creating bonus incentives for readers
  • Importance of photo-documenting your success
  • Tips for a successful launch part
  • The importance of becoming an Amazon Top 100 Book
  • Steps to take to improve your confidence speaking 

Dina’s indie-publishing and book marketing accomplishments

During her first year, her accomplishments have included:

  • A-list testimonials. Before its original publication, Four-Quadrant Living attracted glowing endorsements from numerous experts in experts in the personal development field, including a Foreword from Richard Bolles, author of What Color Is Your Parachute, the 35-year bestsellig the world’s best-selling job hunters and career change book, What Color Is Your Parachute?
  • Publishing awards. Four Quadrant Living has won 10 (at last count) independent, international publishing awards for her inspiring message and its presentation.
  • Speaking. Her book has provided a platform for stepping-up her speaking program and acted as a catalyst for expanding her coaching activities.

Message and mission

Most important of all, the success of Four Quadrant Living has strengthened Dina Colman’s personal message and mission of hope to those who feel their future health is compromised by their genes–or family medical history.

As Dina wrote, like many others who have experienced cancer in their family, her sister’s diagnosis of cancer had a profound effect on her. As she wrote, she felt “cancer was my destiny.” In her words:

My fear of disease and dying made me afraid to live.

Four-Quadrant Living is the story of how Dina refused to “accept the inevitable,” and took control of her destiny, based on simple changes in the four quadrants of her life.

If you have a similar inspiring story, or message, you want to write about and share, you’ll want to attend my interview with Dina next week, so you can profit from her indie-publishing and book marketing experiences.

The success of any author’s book–whether trade published or indie-published–is worthy of celebration. But, because of its message, Four-Quadrant Living has even greater relevance for authors with inspiring messages and missions.

How to attend this inspiring interview

I’ll be interviewing Dina Colman about her Four Quadrant Living writing, indie and book marketing experiences Tuesday, August 5, 2011, at 4:00 PM EST.

To attend, dial 605-475-6150 and enter PIN 513391. Call-in early, introduce yourself, and say hello! The call is free to all Published & Profitable friends and members. There will be time for comments and questions at the end of the call. Or, submit comments and questions about self-publishing and book marketing as comments, below.

Content Chemistry’s Strategy For Book Marketing Success

Posted July 28th @ 6:16 am by Roger C. ParkerPrint

Learn how Andy Crestodina and Orbit Media positioned Content Chemistry, an illustrated handbook, apart from other content marketing booksIf you’re looking for ways to position your book in a crowded field, listen as Andy Crestodina shares his strategy for setting Content Chemistry apart from other content marketing books.

In our recorded interview, which for a limited time is available for streaming or downloading for later listening, Andy offers a candid description of the planning, writing, design, and marketing decisions which set Content Chemistry apart from the thousands of other marketing books listed on Amazon.

In a matter-of-fact tone of voice, Andy Crestodina discusses Content Chemistry’s background, lessons learned during 12 years as co-founder and strategy director at Orbit Media, his goals for the book, and the decisions and steps needed to bring it to life.

Once again, you’ll learn how writing and publishing success is a team sport, utilizing contributions from numerous individuals.

Listen as Andy Crestodina describes how he positioned Content Chemistry apart from other marketing books

  • Click the above graphic to begin listening to my recorded interview with Orbit Media’s Andy Crestodina, as he describes the Content Chemistry’s journey to publication success.
  • Download a transcript of the recording. Read this lightly-edited transcript while traveling, or use it to take notes while listening to the recording.

In addition, to gain a better understanding of Content Chemistry, download a mind map of Content Chemistry. If you’re a Mind Manager user, you can use it to take notes while reading Andy’s book. You can also download Mindjet MindManager mind maps of other marketing, creativity, presentation, and writing books to study or use to take notes while reading the books.

Share your impressions and takeaways from the call as comments, below!

How to Become a Content Marketing Supercommunicator

Posted July 26th @ 6:20 am by Roger C. ParkerPrint

Let Frank Pietrucha show you how to become a content marketing Supercommunicator, able to explain the complicated so anyone can understand.

If you’re a content marketer, you may have experienced the difficulties involved translating today’s complex technology into language non-technical audiences can understand.

If so, you’re not alone. As Frank Pietrucha writes:

Communicating technical content to nontechnical listeners has fast become a critical 21st-century skill.

Supercommunicator offers content marketers an efficient way to enhance their existing communicating skills, opening the door to new opportunities that can add a new dimension to their careers.

What are Supercommunicators?

Supercommunicator describes, in the author’s words, “a new breed of forward-thinking professional who can apply classic content development skills to a mindset befitting the quickly evolving millennium.

What’s involved?

Becoming a Supercommunicator involves changes in perspective as well as mastering new tools and techniques. The journey is described as a series of steps organized in 9 key areas:

  1. Recognizing how digital technology is changing communication.
  2. Knowing your audience and improving your ability to address multiple audiences.
  3. Knowing your subject especially if you consider yourself a subject expert.
  4. Learning how to simplify, but not over-simply, your topic.
  5. Reviewing the guidelines for effective communication.
  6. Humanizing your communications with stories, testimonials, and examples.
  7. Engaging your audience so they care.
  8. Building a path to comprehension using comparison and analogies.
  9. Making your message visual without adding unwanted distraction.

Supercommunicator covers a lot of ground, but the author’s 25 years of firsthand experience organizing and presenting information in manageable chunks contributed to a very readable book. Its 31 chapters are concise and to the point. Few chapters contain more than 10 pages, most contain fewer than 6 pages. Most chapters include examples and specific tips.

Download a free mind map

To get a better feel for what’s involved in becoming a content marketing Supercommunicator, download a Mindjet MindManager mind map of its table of contents. If you’re a MindManager user, you can use the mind map to take notes while reading.  (If you’re not a MindManager user, you can still explore the book’s contents using the online Mindjet Viewer.)

From my content marketing perspective

I’ve been a content marketer since college, using what are now called content marketing techniques to introduce new technologies like the Dolby Noise Reduction System, big screen projection televisions, and a variety of personal computing hardware and software. I wish Supercommunicator had come along 20, or more, years ago. It would have made my job a lot easier…just as it’s likely to make your content marketing job easier! Share you perspective, below, as comments.

Joe Pulizzi Shares Epic Content Marketing’s Story

Posted July 22nd @ 6:13 am by Roger C. ParkerPrint

Listen as Joe Pulizzi tells about writing and marketing Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less, his bestselling business bookClick the graphic to hear Joe Pulizzi share his experiences writing and marketing his bestselling business book, Epic Content Marketing.

Epic Content Marketing:  How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less made its debut ten months ago, at the Content Marketing Institute’s Content Marketing World 2013 in Cleveland, Ohio.

Immediate and continued success

Epic Content Marketing was launched to immediate success, with enthusiastic reviews from both content marketing professionals as well as readers. It became an immediate Amazon Top 100 book and a bestseller in many categories.

Almost a year later, it remains near the top of the list in several important Amazon book and Kindle categories, including:

  • Business & Money > Small Business & Entrepreneurship > Marketing
  • Business & Money > Marketing & Sales > Marketing > Direct
  • Books > Business & Money > Marketing & Sales > Marketing > Web Marketing

Joe Pulizzi interview highlights

During our interview, Joe shared numerous stories about writing and marketing Epic Content Marketing, including:

  • His goals for Epic Content Marketing and how it differed from his previous publishing ventures
  • A detailed timeline for the various steps involved in planning, writing, and marketing Epic Content Marketing, beginning with his decision to write a third book.
  • The origins of the book’s title and subtitle (and which most difficult to choose)
  • His impressions of the differences between self-publishing and trade publishing
  • The steps and the costs involved in promoting the launch of Epic Content Marketing and how he continues to promote his book.

Options: you can listen or read

More Epic Content Marketing resources

Have you read Epic Content Marketing?

If you’ve read Joe Pulizzi’s Epic Content Marketing, share your impressions and takeaways, as comments, below. And, if you were unable to attend my original interview with Joe, after you listen to the interview, share your impressions or questions.

Want to Write and Market a NY Times Bestselling Business Book?

Posted July 21st @ 3:34 pm by Roger C. ParkerPrint

Learn how Jay Bear turned a presentation into a NY Times bestseller in this short, informative, and resource-filled SlideShareLearn how Jay Baer turned a presentation into Youtility: Why Smart Marketing Is About Help, Not Hype, a New York Times bestselling content marketing business book.

Jay Baer’s 25 Secrets: How I Wrote and Marketed a New York Times Bestselling Book presentation is one of the most genuine and revealing author stories I’ve  encountered in a long time.

It’s an ideal resource for any subject area expert interesting in becoming a highly-successful bestselling author, thought leader, and keynote speaker published by a major trade publisher.

I found more genuinely helpful ideas in this 48-slide free presentation than in many $20 and $25 books and ebooks I’ve purchased!

Remarkable detail

As you progress through the presentation, you’ll find out answers to questions like:

  • How much time did it take for Jay to write Youtility?
  • What were some of the writing shortcuts he used to save time?
  • What was it like working with with a large publisher?
  • How does book length affect book sales?
  • What steps did Jay take to market his book before its publication?

In describing Youtility’s journey to publication, Jay introduces you to many of the resources he used. These include transcription services, literary agents, graphic designers, and his writing software of choice. He also shares details like his daily and weekend writing goals.

Friends and family

One of the most fascinating aspects of 25 Secrets is the important role that friends, family, and fellow content marketers played at several points in Youtility’s development. I’m impressed by Jay’s willingness to acknowledge their specific accomplishments. It’s a small point, but a revealing one about his integrity as a marketer and writer.

Want to learn more?

Share your comments and impressions, whether you’ve read Youtility from cover to cover, of if your first exposure to Jay Baer and Youtility is through these two presentations.