How to Use Newsjacking to Boost Your Content Marketing Creation & Curation

Posted December 14th @ 6:39 am by Roger C. ParkerPrint

Are you looking for a new tool to boost your content marketing creation and curation productivity?

Join me tomorrow, Tuesday, Dec. 15, at 4 PM Eastern when bestselling author David Meerman Scott describes how to use Newsjacking to generate sales leads, add new customers, get media attention. and grow your business.

Marketing success = speed

As David explains, “When there’s news in your market, editors and reporters are looking for experts to comment.”

That’s the theme David described in his 2011 book Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage.

Since coining the phrase, David has traveling hundreds of thousands of miles traveling around the world, speaking to CEO’s and entrepreneur around the world, analyzing Newsjacking best practices and refining his message.

Newsjacking is a theme that plays an important role in the latest edition of his classic international bestseller, The New Rules of Marketing and PR, 5th Edition.

Media hunger for expert commentary rewards first-responding marketers who monitor their market and can quickly respond to breaking news.

Adding Newsjacking to your marketing toolkit

Now, there’s a new way to profit from David Meerman Scott’s Newsjacking.

David has created a Mastering Newsjacking program that provides a detailed roadmap to adding another tool and a fresh perspective to your content marketing toolkit. It includes ideas, strategies, and techniques that, normally, are only shared with audiences in his $25,000 keynote speeches.

Learn more, when I interview David Meerman Scott

Join me tomorrow, when I interview David Meerman Scoitt, for a special Newsjacking: Then and Now interview. We’ll be addressing questions like:

  • What were the origins of Newsjacking?
  • What kinds of businesses can benefit from Newsjacking?
  • What are the key ideas to bear in mind?
  • What are some of the tools of Newsjacking?
  • How does Newsjacking today differ from yesterday’s Newsjacking?

The call takes place Tuesday, December 15, at 4:00 PM Eastern. To attend, dial 605-475-6150 and enter PIN 513391.

All Published & Profitable friends and members are invited to attend my Newsjacking: Then and Now interview with David Meerman Scott . There is no cost. You’re invited to pass along this invitation. There will be an opportunity to ask question.

2016 Gift Book Ideas for Content Marketers

Posted December 10th @ 6:39 am by Roger C. ParkerPrint

Looking for the perfect holiday gift book for the content marketer in your life?

2015 has been an excellent year for content marketing books, as you’ll see when you visit my yearly round-up of 17+ Books to Give Your Favorite Content Marketer this Season.

Whether you’re looking specifically for a content marketing book, or you’re open to ideas and suggestions from fields that contribute to business and content marketing success, you’ll find a broad selection of newly-published books as well as new editions of previously published books.

Easy access to 2015′s best content marketing books

To make it easier for you to select the right book gift book, I’ve following the organizing format that the Content Marketing Institute used creating my all-time SlideShare compilation, The Essential #BestBooks Reading List for Content Marketers.

Here’s how I organized this year’s holiday gift book suggestion into categories:

  • Content marketing and content strategy
  • Writing and content creation
  • Marketing and branding
  • Creative ideas and business inspiration
  • Process and productivity

I’ve organized titles alphabetically within categories, by author’s last name.  Amazon links are provided to help you explore further.

In addition to brief reviews of each title, I’ve also shared some impressions of the trends reflected in many of the business books of books published this year.

Comments and suggestions

After you’ve visited my third annual round-up of holiday gift book suggestions for content marketers, let me know if I omitted one of your favorites. I’d also like to hear from you if you want to suggest a title to explore for future compilations. Happy giving and happy learning!

2016 Content Marketing Planner Eliminates Uncertainty

Posted December 7th @ 6:35 am by Roger C. ParkerPrint

New 2016 Monthly Content Marketing Topic Planner replaces content uncertainty with certainty Replace content uncertainty with content certainty–attend my free Introduction to 2016 Content Planning call.

Attend tomorrow’s free Introduction to 2016 Content Planning call where I’ll share a free 2016 Content Marketing Topic Planner plus dozens of content strategy ideas and tips.

It’s a content formula my clients and I have been using for over 10 years!

It’s the easiest way to create a simple and sustainable content marketing strategy for 2016.

Top Ten 2016 Content Marketing Planner benefits

Here’s why you’ll want to attend tomorrow’s call and download my 2016 Content Marketing Planner worksheet:

  1. Simple, one-page format. It provides a simple, easy way to address the most important questions you need to make each month.
  2. Printable format. The worksheet is designed to be printed and taken with you to fill out at home, while commuting, or at a Starbucks.
  3. Facilitates shareholder and staff engagement. Print and distribute extra copies for shareholders and co-workers to fill-out before your first 2016 content strategy planning session.
  4. Focus plus flexibility. The 2016 Content Marketing Planner helps you create a focused content strategy without sacrificing flexibility. You can use it for all, or just part of your 2016 content marketing editorial calendar.
  5. Saves time selecting individual blog post and podcast titles. Time spent now will be repaid over and over again during the coming year.
  6. Paves the way for larger projects to follow. Although intended to simplify planning and delegating your monthly content marketing projects and tasks, the 2016 Content Marketing Planner can help you save time creating follow-up projects, like ebooks, report, and white papers.
  7. Implementation ideas, examples, and tips. During the call, I’ll be offering specific ideas you can use as starting points for planning your 2016 content marketing.
  8. Helps you schedule and delegate individual tasks. By helping you get a head start on planning your 2016 content editorial calendar, you’ll find it easier to delegate, schedule, and track your 2016 blog posts and social media marketing.
  9. Scalable for different sized marketing programs. Although originally created for entrepreneurs and self-employed professionals, the basic principles incorporated in the 2016 Content Marketing Planner can be expanded to co-ordinate larger marketing programs using multiple media, such as blogs, LinkedIn, and podcasts.
  10. Engages your brain ahead of time. By helping you identify a direction for your 2016 content marketing ahead of time, your subconscious brain will be looking for ideas and making connections during the coming months while you’re sleeping, driving, or relaxing.

How to attend this important free call

2016 is fast approaching. Get a head start by attending my Introduction to 2016 Content Planning call. All Published & Profitable friends are invited to attend. It takes place Tuesday, December 8th, at 4 PM Eastern. Just dial 605-475-6150 and enter PIN 513391. There will be an opportunity to ask questions during the call.

The Power of Serial Content Marketing Blog Posts in Action

Posted November 23rd @ 6:03 am by Roger C. ParkerPrint

Click here to view the power of serialized content marketing blog posts in action.

In her Marketing Mentor blog post, And the Content Marketing Continues, Ilise Benun described how designer Jill Anderson created a fine blog post series, Applying the 7 Principles of Design to WordPress.

Jill’s series is one of the best examples I’ve seen of the ideas I shared in my July Content Marketing Institute guest post, How to Turn 1 Idea into 2 Months of Content Marketing (and more!).

Serial content best practices for blogging

I encourage you to visit Jill Anderson’s posts if you’re interested viewing an excellent examples of the series approach to content marketing, in addition to the fine copywriting and graphic design tips  found in her series.

For example, as you can see from the above illustration which accompanied her kick-off post on September 16, 2015,  Good design isn’t an accident…, Jill used a relatively small, but memorable, story-telling graphic.

In the first paragraph of her first post, Jill engagingly describes the design philosophy she shares during the blog posts that follow. In her words:

…good design means creating visual interest to engage the viewer, and, most importantly, effectively communicating the message.

The text that follows contains just 228 words, but it does job an excellent job of building anticipation for the posts that follow. Her writing also communicates that she is the type of designer you would probably enjoy working with as your long term design partner.

Maintaining consistency in future posts

Jill’s posts that follow also have important lessons to teach (beyond the design principles they share).

  • Consistency. Each of the blog posts is accompanied by an introductory image that communicates the topic covered as well as the post’s sequence in the series. Each of the graphics is the same size, and shares a compatible color palette.
  • Concise text. Each of the posts uses the minimum amount of text. The bulk of the message is communicated in curated visual examples. What I particularly like is that each of the posts concludes with a bullet list of tips describing how you can use to put the design principle in your blog.
  • Large graphics. By keeping text to a minimum, there’s space in each blog post to include curated design examples large enough to be useful. The text accompanying each graphic summarizes the principle at work also contains a link to the blog post where the example can be found.
  • Navigation. Another user-friendly touch reflected in this blog series is the links provided to previous posts in the series. This permits newcomers to the series to easily review earlier posts. Jill also concludes each post with an invitation to readers to share other examples of the particular design technique discussed in the blog.

Clearly, Jill Anderson’s Applying the 7 Principles of Design to WordPress is a blog post series worth studying in detail if you are interested in exploring the benefits of serializing your blog post content. You can link to Jill’s previous posts from her latest post.

Thanks to Published & Profitable friend Ilise Benun for highlighting this compelling example of serial blog post content in her blog.  You can listen to my interview with Ilise when she shared Proposal Writing and Pricing Tips for Creatives.

To learn more putting serial content marketing…

As a follow up to my first post, I shared 3 downloadable worksheets in a later Content Marketing Institute blog post, 3-Step Action Plan With Worksheets for 2 Months of Blog Posts.

Do you have any questions about serialized content?

Are you currently using serial content marketing techniques to organize your blogging workflow? Or are you exploring the opportunities that serial content offers you? Share your questions and concerns below, as well as any other examples of serial content that you may have may have encountered.

Email me to learn more about how I can help you and your marketing team choose topics for your serial content marketing program!

Visual Strategy Tips for Content Marketers | Free Call with Jessica Hagy

Posted November 1st @ 5:21 pm by Roger C. ParkerPrint

Are you a content marketer looking for fresh ways to break through the clutter and visually communicate complex ideas?

Join me this Tuesday at 4 PM Eastern when I interview Jessica Hagy, graphic illustrator, author, and top visual thinker.

She’ll be sharing the story behind her latest bestselling book, The Art of War Visualized: The Sun Tzu Classic in Charts and Graphs.

  • Sun Tzu’s Art of War is a Bronze Age classic, a “must read” military strategy handbook book read, discussed, and re-interpreted by generations of business schools and entrepreneurs. The Art of War shares timeless lessons for strategic thinking, motivation, and self-improvement.
  • Jessica Hagy is a author, graphic illustrator, and popular TEDx speaker. She’s a perfect hybrid communicator, equally at home simplifying ideas to their core and visually expressing them with a unique economy of words, lines, and circles.
    The graphic at the right is an example of her mastery of ideas and visual expression, from her award-winning This Is Indexed Blog.

Reasons to attend my interview with Jessica Hagy

Today’s authors and content marketers are discovering that well-chosen words and ideas are not enough…concise, meaningful visual expression is not only desirable, but it’s a necessity in our over-communicated world.

During our call, we’ll be discussing topics like:

  • Pivot points. What was her life and her career like prior to 2006 when she became a “breakout” popular blogger and best-selling author and graphic illustrator.
  • Motivation and dedication. What inspired her to begin her www.thisisindexed.blog in August of 2006 and how did–and does–she continue to come up with fresh ideas and drawings each weekday morning?
  • Process, such as the steps she takes when choosing topics for books and presentations? How does she organizes a complex project like visually interpreting a classic book like the Art of War? Which comes first–the idea or the drawing?
  • Speaking and presenting. Was she always a confident and polished speaker? Was it a difficult transition from drawing board (or mouse) to the podium? Does she ever speak without visuals?
  • Business of creativity. As a highly-creative individual, does she have any advice for other creatives who want to be better rewarded for their efforts?
  • Criteria. What does she look for How does she know when she’s “finished” with a project? Does she ever go back and change previous blog posts? The steps she takes

How to attend our call

I’ll be discussing The Art of War Visualized with Jessica Hagy on Tuesday, November 3, at 4 PM Eastern.

All Published & Profitable friends and members are invited to attend. There is no charge to attend.

To join us, dial 605-475-6150 and enter PIN 513391. There will be an opportunity to ask Jessica Hagy questions about The Art of War Visualized, as well as her previous book, How to be Interesting (In 10 Steps) at the end of the call. You can also submit questions ahead of the time as comments, below.

Let Dan Roam Help You Change Your Business by Simplifying Your Message

Posted October 29th @ 6:26 am by Roger C. ParkerPrint

Click the graphic to find out how you can change your business by simplifying your message using Dan Roam’s hand-drawn video training .

Today, your prospects demand video content.

Until now,  however, video was too expensive for most authors, businesses, and content marketers to use on a consistent basis.

Dan Roam’s new video training changes all that! It offers a fresh, new, and practical way to create and share your own video content.

Dan Roam’s Back of the Napkin: Solving Problems and Selling Ideas with Pictures sparked a visual revolution that continues today.

Dan’s books and training has empowered CEO’s, authors, marketing managers, and content marketers to learn how to clarify their messages with hand-drawn visuals.

In between his speaking and training engagements around the world, Dan followed his first bestseller with three other books, then turned his attention to creating a video training program that would become even more of a game changer.

Dan’s video program was created for people like you and I: individuals with no formal drawing experience, no “aptitude” for design, and no previous video experience.

Dan’s the perfect trainer; he assumes nothing, so everyone begins on the same page!

Designed for busy people

Dan’s video training program is also designed for busy people with little or no time for formal classroom training. The program contains 5 hours of video training, broken up into 3-5 minute self-contained lessons you can view whenever you get a chance.

To learn more about Dan’s energetic mastery of the hand-drawn images he popularized,

  1. Get a “feel” for the program by watching his Introductory “change your business” video above, and his 2-week update with the 28 5-star ratings from attendees
  2. Then, learn more about the program–including how you can save $100 by registering for the course before October 31, 2015.

Remember: Time is running short, you only have between now and through October 31, 2015, to can save 51% on Dan Roam’s Professional Hand-Drawn Whiteboard Video Course.