Dan Roam to Share 4 Types of Show and Tell Presentations

Posted June 16th @ 12:34 pm by Roger C. ParkerPrint

Learn how to create extraordinary presentations when I interview Dan Roam, author of Show and TellJoin my free teleseminar call tomorrow when Show and Tell author Dan Roam shares the 3 Rules of Presentation Success, the Elements of Presentations, the 4 Types of Presentations, and more.

Dan Roam is one of marketing’s leading visual thinkers.

Visual thinkers are more than designers…

Visual thinkers are more concerned about the total process of sharing information in ways that communicate at a glance and make it easy for readers and audiences to act and remember.

Ever since the publication of his Back of the Napking: Solving Problems and Selling Ideas with Problems, Dan has been an in-demand speaker and leading thought leader, changing the way business views simple drawings.

Who should attend tomorrow’s call?

You’ll want to attend this call if you are a frequent presenter, especially if you’re looking for ways to make extraordinary presentations.

This call is for you whether you present to small groups of coworkers, larger groups of investors, or are interested in becoming a highly-paid presenter or keynote speaker. Dan Roam’s Show and Tell: How Everybody Can Make Extraordinary Presentations will change the way you think about presenting and give you a leg up on the competition.

Show and Tell is an illustrated guide to the elements of presentations, the questions your presentation must answer, and the obstacles your presentation must overcome.

You’ll gain a new understanding of terms like storyline and choosing the right one for your type of presentation.

Design tips for positioning you and your thought leadership message

During our 1-hour interview, Dan Roam and I will be discussing not only the role that drawings can play in setting you and your message apart in crowded fields.

For example, drawings play a key role in just about every page of Show and Tell.

As you can see from the 2-page spread shown above, Show and Tell presents a completely different image than most word-filled thought leadership and presentation books.

The simple drawings exert a magnetic appeal on the reader’s eyes, engaging their interest and leading them to read the tightly edited text that appears below the drawings.

Show and Tell shows how to create simple drawings, even if you don’t think of yourself as an artist!

Join Dan Roam and I tomorrow

Join Show and Tell author Dan Roam and I tomorrow, Tuesday, June 17, at 5 PM Eastern. (Note: this is 1 hour later than our usual calls!) To attend, dial 605-475-6150 and enter PIN 513391. Call-in early and say hello! There will be time for comments and questions at the end of the call.

Learn How to Make Extraordinary Presentations |Dan Roam Interview

Posted June 14th @ 4:29 pm by Roger C. ParkerPrint

Learn how to create extraordinary presentations when I interview Dan Roam, author of Show and TellLearn how everybody can make extraordinary presentations when Dan Roam and I discuss his bestselling book Show and Tell next Tuesday.

Dan Brown’s Show and Tell: How Everybody Can Make Extraordinary Presentations, is unlike any book you may have read.

Following the visual thinking ideas he introduced in his international best-seller, Back of the Napkin: Solving Problems and Selling Ideas with Pictures, Show and Tell is an illustrated guide that demonstrates how simple drawings can simplify complex ideas for at-a-glance communication and understanding.

Show & Tell’s Refreshingly different approach

The graphics in Dan Roam's Show and Tell engage both sides of your brainAlthough Show and Tell shares a fresh approach to presentations, it’s graphics instantly engages your interest because the combination of text addresses both sides of your brain.

While you’re learning a new way to create presentations, you’ll also be looking forward to finding out what’s on the next page.

What you’ll learn during Tueday’s call

When Dan Roam and I discuss Show and Tell next Tuesday, we’ll be discussing topics like the:

  • 3 rules of extraordinary presentations
  • 3 essential elements of presentations
  • The importance of storylines and choosing the right one
  • The 6 pathways, or modes of thinking
  • Tips for drawing people that engage by reflecting various emotions

How to attend my interview with Dan Roam

My teleseminar interview call with Show and Tell author Dan Roam takes place on Tuesday, June 17, at 5 PM Eastern. (Note: this is one hour later than our usual calls!) To attend, dial 605-475-6150 and enter PIN 513391.

Resources

To learn more about Dan Roam and Show and Tell before next week’s interview with Dan Roam:

Inspiring Father’s Day Gift Ideas for Content Marketers

Posted June 12th @ 6:52 am by Roger C. ParkerPrint

Choose an inspiring Father’s Day gift from among the the latest content marketing books described in my latest Content Marketing Institute article.

Building on last December’s compilation, my list of the latest content marketing books to appear reflects today’s growing interest in topics that focus on skills like visual thinking, storytelling, focus, and better presentation strategies.

One of the recommended books will inspire and enhance Dad’s content marketing skills whether he’s an entrepreneur, self-employed professional, or he frequent organizes meetings and presents to clients or workers.

Tips for Writers, too

In addition to sharing valuable content marketing skills, the books I’ve chosen also reflect many of the latest writing and design best practices that go into creating bestselling business books–useful examples for the writers in your life.

Additional Father’s Day gift ideas

This is my third mid-year survey of content marketing books. When you visit my Content Marketing Institute profile page, you’ll find links to my earlier mid-year and year-end recommendations–many of which still make great gifts.

You’ll also find links to dozens of other articles about editorial calendars, blogging, mind mapping, and SlideShare ideas.

This Father’s Day, instead of ties, wine, or a brunch, say “thanks for everything” by inspiring your father with the latest advice from today’s top marketing and productivity experts!

Mindmaps of the Top 10 Content Marketing Books

Posted June 10th @ 6:18 am by Roger C. ParkerPrint

Click the graphic to view mind maps of the Top 10 content marketing books gathered in one place, making it easy for you to choose the book that’s best for you.

The 10 mind maps in my Biggerplate Top Content Marketing Books Group show the topics covered in each book and how the chapters are organized.

Viewing the mind maps of each book’s table of contents makes their differences immediately obvious!

If you’re a Mindjet user…

If you use Mindjet’s MindManager software, you can download and use these mind maps to take notes while reading the books.

Using a mind map to take notes, instead of underlining, will increase your understanding of the books and make it easier to review your notes later.

If you’re new to mind mapping…

If you’re not already a MindManager user, you can use the online Mindjet Viewer to study the mind maps.

You’ll not only gain a better understanding of the books, but you’ll appreciate how visual tools, like mind maps, are far superior to lists in terms of presenting complex information at a glance.

If you’re considering writing a book…

If you’re considering writing a book, studying these mind maps of the bestselling content marketing books will give you a new understanding of how you can organize the chapters in your book into parts or sections.

Added extra’s

Each map includes tips for exploring the mind maps using Mindjet’s MindManager software or the online Mindjet Viewer.

In addition to showing the how the contents of the top content marketing books are organized, the mind maps include overviews of each book, author profiles, links to blogs and websites, Amazon.com links, and (when available) the categories where each book appears.

Go directly to the mind maps of the individual books

If you desire, you can directly to mind maps of specific books, using the following links:

  1. Baer, Jay.  Youtility: Why Smart Marketing Is about Help Not HypeYoutility describes the changed marketing landscape,  with case studies describing how businesses of all types have responded to the changed marketing world, plus a path for joining them.
  2. Crestodina, Andy.  Content Chemistry: An Illustrated Handbook for Content Marketing. Based on the familiar Period Table of the Elements, and the idea of separate lecture notes and lab exercises, Content Chemistry offers a concise, visual guide to getting started. It’s oversize format contains space for you to take notes and respond to questions right in the book. 
  3. Halvorson, Kristina and Rach, Melissa. Content Strategy for the Web, 2nd edition. Content Strategy for the web is organized as a four stage journey REALITY (acknowledging changes), DISCOVERY (auditing your content and its role), STRATEGY (setting up a workflow), and SUCCESS (building concensus). Each section includes 3 chapters of detailed ideas and suggestions.
  4. Halligan, Brian and Shah, Dharmesh. Inbound Marketing: Get Found Using Google, Social Media, and Blogs. The first book in David Meerman Scott’s The New Rules of Social Media series, Inbound Marketing provides a broader approach to the steps businesses need to not only create effective content, but leverage it to sales.
  5. Handley, Ann and Chapman, C.C. Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. In some ways, the most detailed content handbook, with a strong emphasis on crafting compelling stories, Content Rule’s 29 chapters are organized as a 4-step journey: Part 1, Rules, or basic principles; Part, The How-to Section; Part 3, Content That Converts, (case studies and commentary), and Part 4 This Isn’t Goodbye (and a gift).
  6. Joel, Mitch. Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends on It. Mitch Joel, whom Marketing Magazine calls “the rock star of digital marketing,” approaches content marketing from the perspective of the implications that the Internet has had on businesses, employees, and entrepreneurs…and the steps needed to thrive in a connected, content-based economy.
  7. Jones. Colleen. Clout: The Art and Science of Influential Web Content.  Balancing the art of storytelling and the science of researching the effectiveness of various content approaches Clout the author’s experiences and research with a variety of large corporations and government agencies. Clout’s lessons are presented in 3 steps: The CROSSROADS (where are we now?), The HOW-TO SECTION (the context where content is experienced plus the rhetoric and psychology of influence) and The CLIMB, (the longest section, emphasizing accountability and agility).
  8. Pulizzi, Joe. Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less. Drawing on his lifetime in paid media, and the extensive resources of the Content Marketing Institute, Joe Pulizzi has assembled a one volume encyclopedia of practical content marketing advice. Its case studies, examples, and concise advice provides step-by-step details for businesses of all sizes.
  9. Scott, David Meerman. The New Rules of Marketing & PR:  How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly (4th edition). One of the first books to emphasize the need for a new approach to marketing, the latest edition updates the case studies and examples in previous chapters and adds new chapters based continuing changes in content consumption.
  10. Walter, Ekaterina and Gioglio, Jessica. The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand. This large format, profusely-illustrated book provides a comprehensive and detailed guide to the why’s and how’s of using visuals as content marketing tools in the leading social media. After an overview of the role of visuals in storytelling, there are eye-opening lists of ideas and resources for the major online media.

Note: this post is a revision and expansion of my previous blog post, Mindmaps of the Top 7 Content Marketing Books. You can still download mind maps of the books mentioned in my original post, however.

Invitation

Please let me know if I inadvertently omitted one of your favorite content marketing books or if you’d like to comment on any of the books or suggest additional titles. Add your comments below, on the Biggerplate Top Content Marketing Books Group page, or on the pages containing the mind maps of the books listed above.

Mitch Joel’s Advice for Rebooting Your Business and Your Life

Posted June 9th @ 12:18 pm by Roger C. ParkerPrint

Mitch Joel's Ctrl Alt Delete asks Will You Be Employable in 2018?If you’re wondering whether or not to attend tomorrow’s interview call with Mitch Joel, check out the Ctrl Alt Delete website.

Technology has changed everything for businesses and individuals around the world.

Often, we’re so busy with the day-to-day that we don’t fully appreciate the personal implications–and opportunities–of the massive transformation we’re living through.

Get caught-up, and more, during our call

During our call, Mitch Joel will be describing the impact of the ongoing changes that have taken place, as well as the changes that have accelerated since the publication of his bestselling Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends On It.

I’ll also be interviewing Mitch as a high-output author, blogger, and in-demand speaker / thought leader.

In particular, how does Mitch Joel handle the challenges we all face:

  • How does Mitch Joel find the time to write? Mitch is frequently traveling to deliver keynote speeches at events around the world. Does he have any writing rituals or favorite times to write at home and on-the-road?
  • What has Mitch Joel learned about writing productivity since he became a high-visibility blogger and podcaster?
  • What advice for authors can Mitch Joel share about the ins and outs of writing bestselling business books since the publication of two bestsellers?

To attend my interview with Mitch Joel…

Join my teleseminar interview call with Ctrl Alt Delete author Mitch Joel Tuesday, June 10, at 4 PM Eastern. To attend, dial 605-475-6150 and enter PIN 513391. More call details here, plus  you can review upcoming thought leader interviews here.

Are You Ready to Reboot Your Business and Your Life?

Posted June 8th @ 6:49 am by Roger C. ParkerPrint

Visit Amazon.com and learn why Mitch Joel, author of Ctrl Alt Delete, says its time to Reboot Your Business, Reboot Your Life, Your Future Depends on it Get a fresh perspective on your business, your job, and your life when I interview Mitch Joel, author of Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. You Future Depends On It next week.

Be there Tuesday, June 10, at 4 PM Eastern, when I interview bestselling author and thought leader Mitch Joel, President of Twist Image, an award- winning Digital Marketing and Communications agency.

“Rock Star of Digital Marketing”

Marketing Magazine termed Mitch Joel the “Rock Star of Digital Marketing” and called him “one of North America’s leading digital visionaries.”

Since 2006 he has been referred to as one of the most influential authorities on blogging in the world. He is the author of two bestselling books about today’s digital culture, and a popular keynote speaker around the world.

When Google wanted someone to explain online marketing to the top brands in the world, they brought Mitch Joel to the Googleplex in Mountain View, California.

A clarion call for change

Ctrl Alt Delete documents the revolutionary changes that are taking place in the world, changes that–often–businesses, employees, and family breadwinners are noticing but not acting on!

During our call, I’ll be interviewing Mitch Joel as both a concerned digital marketing strategist and as a bestselling author. As a digital marketing strategist, I’ll be asking Mitch questions like:

  • What are some of the changes that make it imperative that individuals reboot their business and their lives?
  • What are the forces driving these changes?
  • When will things get back to normal?
  • What are some of the ways individuals can regain more control over their lives?

As a bestselling author and thought leader, I’ll be asking questions like:

  • When did the idea for Ctrl Alt Delete occur to you?
  • What were some of the first steps you took after committing to the idea?
  • Did you find it easier to write Ctrl Alt Delete, since it was your second book?
  • What were some of the writing lessons you brought over from writing your first book, Six Pixels of Separation?
  • Do you have a writing advice for new authors who want to establish their thought leadership?

Visit Biggerplate.com and download a Mindjet Mind Map of Mitch Joel's Ctrl Alt Delete before I interview himDownload a Ctrl Alt Delete mind map

Prepare for the call by exploring, or downloading a mind map of Mitch Joel’s Ctrl Alt Delete.  You can explore it online at using the Mindjet Viewer, or download it as a MindManager template to use to take notes while reading.

How to attend my Mitch Joel interview

My interview with Ctrl Alt Delete author Mitch Joel takes place Tuesday, June 10, at 4 PM Eastern. To attend, dial 605-475-6150 and enter PIN 513391. Note: you can review all the bestselling authors and current thought leaders in my Spring 2014 Thought Leader series at SlideShare.