Scott Aughtmon to Share Content Marketing Pivots & Lessons

Posted February 22nd @ 6:13 am by Roger C. ParkerPrint

Join a free teleseminar seminar when content marketing author and columnist columnist Scott Aughtmon shares the Pivots, or turning points, in his careerListen as Scott Aughtmon shares the Pivots, or key turning  points, in his career as a popular content marketing authority.

Join me this Tuesday, February 24th, at 4 PM Eastern, when Scott Aughtmon shares lessons he’s learned as an author and guest contributor to blog’s like the Content Marketing Institute Blog.

Content marketers may remember Scott’s “evergreen” article and infographic, 21 Types of Content We Crave which attracted over 102 comments!

During the past few years, I’ve been following Scott’s developing voice and the content structure of his blog posts.

Topics we’ll be discussing

During our call, woven into the story of Scott’s career pivots and their lessons, will be ideas and tips you can use for:

  • Choosing topics for content marketing writing that will resonate with your market.
  • Creating a content structure for efficiently articles, blog posts, and ebooks.
  • Scott’s current interest in the “unknown heroes” of content marketing. Many of his recent articles uncover stories of content marketers who were active centuries before content marketing became a part of today’s business vocabulary.
  • Developing a voice that sets your writing apart.
  • Scott’s advice on guest blogging as a way to develop your voice and build a following.

If you’re unfamiliar with the term Pivots, see my recent blog post, Turn Your Experiences into Stories for Content Marketing.

How to join my interview with Scott Aughtmon

All Published & Profitable friends and members are invited to attend next week’s interview with Scott Aughtmon, Tuesday, February 24, from 4 – 5 PM Eastern. To join us, simply dial 605-475-6150 and enter PIN 513391. There will be an opportunity for you to ask Scott questions, or you’re invited to submit them ahead of time, as comments, below.

Turn Your Experiences into Stories for Content Marketing

Posted February 20th @ 6:42 am by Roger C. ParkerPrint

Get tips and a worksheet for turning your experiences into stories for better content marketing in my latest Content Marketing Institute postLearn how to turn your experiences into stories for better content marketing using the worksheet found in my latest Content Marketing Institute guest post.

For over three years, I’ve been sharing productivity ideas, checklists, templates, tips, and worksheets to help you save time creating an efficient and  sustainable content marketing program.


My latest article and worksheet were inspired by The Pivot: Marketing Backstories series of weekly podcasts, part of the Content Marketing Institute Podcast Network produced by Pamela Muldoon, Podcast Network Director.

On each week’s The Pivot, host Todd Wheatland interviews a leading content marketer and–in less than 30 minutes–highlights the pivots–or changes in direction–that contributed to content marketing perspective and present success.

The problem with Pivots and turning points…

Often, turning points go by, unnoticed at the time. Their significance, and the lessons and stories are overlooked and soon forgotten.

Usually, you have to dig deep to uncover the important points in your career, or your firm’s history. And, you have to dig even deeper to appreciate the significance and lessons the turning points teach–so you can incorporate them into your content marketing stories.

Equally important, by examining the turning points in your career, you’ll be better able to recognize turning points as they approach, so you can be prepared to take full advantage of them.

3-step process for finding content ideas

As described in the article, harvesting content ideas and creating content marketing stories from significant past events involves:

  1. Identifying the Pivots, or turning points
  2. Analyzing their significance
  3. Sharing by extrapolating the key lessons from the events and turning them into relevant and helpful content

8 simple questions to ask

The downloadable Turning Point Worksheet contains space for you to answer 8 questions which will help you take a deeper look at the turning points in your career or your firm’s history. The article guides you as you address each question.

Share your experiences turning Pivots into content

Have you analyzed the Pivots in your career, or your firm’s history? Were you able to locate previously-unrecognized events and convert them into relevant and personal content marketing stories? Does this process sound like a way to create a more credible bio statement, About page,  or social media profile? Share your comments below, or as comments on my Content Marketing Institute Blog post.

Use the worksheet as a framework for analyzing the turning points in your career or your firm’s history. Print out several copies of the worksheet, and share them with your co-workers. Fill out a different worksheet for each turning point.

You’ll probably notice that Pivots tend to create additional  turning points, helping you identify story opportunities.

In addition to a downloadable worksheet, the article contains

  1. Use the worksheet to take notes during The Pivot podcasts. By being awso you can find the  is unOften, my article and worksheet is intended to help you examine the turning points of your career for story ideas that highlight your accomplishments and your approach to serving your clients, employers, and your prospects.

turning your experiences into stories for better content marketing

Amy Morin Tells How She became a Bestselling author

Posted February 19th @ 6:34 am by Roger C. ParkerPrint

Listen as Amy Morin shares the story behind her bestselling book, 13 Things Mentally Strong People Don't Do Listen as Amy Morin, author of 13 Things Mentally Strong People Don’t Do, tells how viral marketing helped her become a bestselling author.

A study in writing and marketing best practices

Visit to learn more about Amy Morin's 13 Things Mentally Strong People Don't DoMy recent interview with Amy Morin is not an “interview about her book” as much as it’s about how she planned, wrote, and marketed her book–and the opportunities her bestselling book opened up for her and other nonfiction authors who are willing to commit to their ideas.

During our recorded interview, Amy provides a detailed timeline of events between the time created her list of the 13 qualities that create mental strength (originally intended for her own use) to her book’s immediate success upon publication.

You’ll hear why she wrote her original list, how it quickly went viral when she posted it online, with tens of thousands of readers discovering and sharing it. This lead to its publication on the Forbes blog, where it was read by three million readers–a number that continues to grow.

A fast-track publishing contract, with a surprisingly short writing deadlines,  soon followed. 

Is Amy Morin an overnight sensation?

At first glance, Amy’s journey to bestselling success with her first book appears to have taken place at lightning speed–especially compared to the experiences of most authors.

Yet, you’ll find, listening to our interview, a different story emerges. For example, Amy spent years fine-tuning her writing while fulfilling her other responsibilities.

More important, our interview provides important clues and best practices for other authors who want to write a bestselling first book. For example:

  • Open to change. Amy was prepared to take immediate action when opportunities appeared.
  • Willing to learn. She was willing to change her writing focus from short-form articles and blog posts to longer projects like a book proposal and a book length manuscript. This required simultaneously mastering new skills and immediately putting them to use.
  • Disciplined. You may be surprised when you hear how little time Amy had to complete the manuscript for 13 Things Mentally Strong People Don’t Do. She also had to upgrade her author platform and commit to a more aggressive guest blogging schedule.
  • Trust and commitment.  Her journey to publishing success required trusting others in areas where she lacked experience. Yet, she remain committed to her initial concept of the 13 Things that Mentally Strong People Don’t Do.

Timeline from 13 Things list to 13 Things book

During our interview, Amy provided a detailed timeline of the steps and tasks she took:

  • Responding to opportunities. You’ll hear Amy describe the initial steps she took following the viral popularity of her list, and rapidly leading new skills, like preparing a book proposal and writing long documents (compared to articles and blog posts).
  • Locating the right publisher. This involved decisions like choosing between self-publishing and trade publishing, preparing a book proposal, and evaluating the pros and cons of competing offers.
  • Writing her book to meet an almost impossible deadline. You’ll be surprised at the tight manuscript she committed to, and how she met it while keeping up with her other commitments. You may be further surprised to hear about the benefits of tight deadlines.
  • Promoting the launch of her book You’ll learn how she promoted the launch of her book and has continued to strengthen her author platform.  (She’s now a weekly Forbes columnist, she regularly contributes to the Huffington Post, and has had numerous television appearances and interviews).

Our interview concludes with a candid discussion about some of the opportunities her book’s  success has opened up. You’ll also hear her share the “What next?” questions she is addressing.

Interview resources

Here are some resources to help you make the most of my interview with Amy Morin about how viral marketing contributed to her journey to the bestselling success of 13 Things Mentally Strong People Don’t Do: promoted, and intends to profit from her

  • View a Biggerplate Mindjet MindManager mind map of the questions I asked bestselling 13 Things author Amy MorinDownload a mind map of the questions I asked Amy during my interview. You can view the questions online while listening to the interview, or if you’re a Mindjet MindManager user, you can download the mind map template and use it to take notes during the interview.
  • Listen to the interview. You can listen to my Amy Morin interview or download it for later playback.
  • View a mind map of Amy Morin’s book. You can get an overall view of her book online. If you use Mindjet MindManager’s software for Macs, Windows, or iPad,  (free trial), you can also use the mind map to take notes while reading her book.

Suggestion: compare the mind map of Amy’s published book (above) with the original article that sparked her viral marketing bestseller.

You can also learn more watching the videos on her website and discover 5 Powerful Exercises To Increase Your Mental Strength. You can also review my previous posts here and here.

7 Habits for Content Marketing Success

Posted February 17th @ 6:24 am by Roger C. ParkerPrint

Boost your content marketing productivity by incorporating these 7 habits into your everyday routines. Are your content marketing habits working for you, or against you?

My 7 Habits of Content Marketing Success presentation on SlideShare offers you an opportunity to gain fresh perspective on your content marketing productivity.


I’ve learned a lot from the over 500 successfully published authors and content marketers I’ve interviewed during the past 10 years.

Although their rituals and tools may differ, I’ve found remarkable consistency to their habits– their underlying attitudes and values.

Your habits determine your  success

Successful content marketers and authors recognize that there are no “silver bullets” or instant solution to big projects–like writing a book or establishing an expert voice  in a crowded world.

Ultimately, success doesn’t come from mastering another software program, purchasing another book, or watching a video. Often, these describe tactics can pay off–but only under the right circumstances.

Productivity takes place when you’re alone

Content marketing productivity either happens, or doesn’t happen, every day. It happens when you’re alone–just you and your laptop or tablet.

Every day, you make numerous simple decisions. These decisions add up and, ultimately, play a huge role in your content marketing and writing success. Examples are all around us. Perhaps you:

  • Choose topics at the last minute, rather than creating an editorial calendar spelling out topics, deadlines, and responsibilities.
  • Wait until the last minute to start a difficult task, then wonder why it doesn’t turn out right.
  • Know “just enough” about your software to get by, instead of mastering its features and the shortcuts built into it.
  • Trust your instincts rather than analyzing your market personas and carefully tracking the results of your content marketing.
  • Try to do everything yourself, rather than nurturing an engaged and loyal team.

Habits aren’t something you buy

Habits, like sustainable friendships, marriages, and customer loyalty aren’t something you buy. They don’t come conveniently packaged. Often, there’s no instructions.

Habits come from commitment and cultivation. They develop over time, but they pay increasing dividends over time. They reward you in good times as well as bad times.

Share your comments and suggestions

Hopefully, my 7 Habits for Content Marketing Success will help you take a fresh look at your current habits and evaluate whether they’re contributing to, or undermining, your journey to content marketing success. Share your comments or suggestions below, on SlideShare, or on Twitter.

Roger C. Parker bring a lifetime of practical content marketing experience based on the unchanging principles of market education, targeting ideal clients, and maintaining constant visibility. I offer content marketing and writing assistance, critiques, and do-it-yourself checklists, templates, and worksheets. At a time of rapid technological change and the increasing specialization, I’m a seasoned generalist. I can help you address writing, design, and productivity challenges. I’ve written 40 books. I contribute to the Content Marketing Institute blog and share content dashboard ideas on Mindjet’s Conspire blog.

How to Prepare for Tuesday’s Call with Amy Morin

Posted February 14th @ 6:26 am by Roger C. ParkerPrint

Learn more about Amy Morin's successful first book, 13 Things Mentally Strong People Don't DoThe more you know about Amy Morin before next Tuesday’s call, the more you’ll learn from my conversation with this “first book” bestselling author.

If you’re interested in writing a psychology or personal development book, you’ll want to attend next Tuesday’s call with Amy Morin, the author of 13 Things Mentally Strong People Don’t Do.

Please join our call Tuesday, Feb. 17, at 4:00 PM Eastern.

Who is Amy Morin?

Amy Morin is a licensed clinical social worker from a small town in Maine. One of her 2013 articles was picked-up by Forbes and viewed more than 10 million times. This contributed to her first book becoming an immediate best seller.

Amy is a nationally-recognized speaker and the only person in the psychology industry who is talking about mental strength on a global level. She’s been quoted in Time, Fast Company, US News & World Report, Parenting,, and and has been interviewed by Fox Business, the Glenn Beck TV show, and Forbes.

Call background

I contacted Amy about a possible interview the same afternoon I discovered her book at a local Barnes & Noble. I was impressed by its relevance, it’s compelling and memorable title, the way she organized each chapter, and her conversational writing style.

Who should attend this call?

Although this call is an ideal learning opportunity for anyone interested in writing and marketing a successful nonfiction, “how to” book. It is especially relevant as a study in best practices for nonfiction authors interested in writing a motivational, psychology, or personal development book.

What will we be discussing?

Our call will touch upon her background as well as her experiences as she Planned, Wrote, and Promoted her book. We’ll also discuss the role that the book plays in her career.

During our call, we’ll be discussing the steps she took to:

  1. Position herself and her book in a crowded field
  2. Choose a compelling title
  3. Organize her ideas
  4. Locate the right assistance
  5. Build anticipation for her book
  6. Promote the launch of her book
  7. Maintain her book’s momentum

How to prepare for Tuesday’s call

Below are 7 tips to prepare for my interview with Amy Morin. A pleasant hour exploring these resources before the call will reinforce what you’ll hear during our call. Advance preparation may also suggest questions for you to ask Amy at the end of the call:

  1. Review the reasons for this interview. In a previous blog post, Learn Amy Morin’s Path to First-Book Success, I outlined some of my goals for the call. Basically, Amy’s book and the story behind it reflects numerous best practices that can benefit nonfiction authors in any field.
  2. Get a "big picture" view of Amy Morin's 13 Things Mentally Strong People Don't Do from a Mindjet MindManager mind map of Amy Morin's bookDownload a mind map of Amy Morin’s book. The map joins dozens of my mind maps of other bestselling nonfiction books on If you’re a user of Mindjet’s Mindmanager, you can download the mind map and use it to take notes while reading Amy’s book. If you’re not already a Mindjet MindManager user, you can explore the book’s contents online.
  3. Visit Amy Morin’s website. You’ll find a wealth of information about her background, including a personal video about her experiences which triggered the book, her original article, an unusually well-written summary of the book’s contents, and 5 Powerful Exercises to Maintain Your Mental Strength.
  4. Explore her weekly Forbes blog posts.  When Forbes picked-up Amy’s original 13 Things article, it went viral and was viewed by over 10 million readers! Note her concise profile statement: “I write about the psychological aspects of business.” Explore her blog posts to the development of her message.
  5. Amy Morin #13Things Tweets occasionally feature quotes from her book styled to match her book coverAnalyze how Amy Morin’s uses social media. Visit her presence on Facebook, LinkedIn, Google+, and Pinterest.
  6. Check out Amy Morin’s Huffington Post blog posts. These further introduce her to new followers and prospective readers. Amy is also’s Discipline Expert and Parenting Teens Expert.
  7. Explore her book at Click the Look Inside icon by the cover, and pay attention to the particular attention to the Reader Reviews.

Join the call!

My interview with Amy Morin takes place Tuesday, February 17th, at 4 PM Eastern. All Published & Profitable friends and members are invited to attend. To attend, dial 605-475-6150 and enter PIN 513391. There will be an opportunity for you to ask Amy questions, or you’re invited to submit them ahead of time, as comments, below.

Scott Abel Tells Why Content Strategy Matters

Posted February 13th @ 6:59 am by Roger C. ParkerPrint

Listen as Scott Abel, Content Wrangler, describes the benefits that a content strategy offers authors and content marketersJust click the image to hear Scott Abel, co-author of The Language of Content Strategy, describe how a content strategy helps authors and content marketers.

In my recent interval with Content Wrangler Scott Abel, he described why a content strategy matters for authors and content marketersThis was one of my favorite 2014 interviews. Scott is an energetic speaker who is one of the pioneers helping firms boost the productivity of their in content management.

Scott Abel, is the founder of The Content Wrangler, an educational and consulting firm that helps firms manage their content–their most valuable business asset in an increasingly complex, fast-moving, and global environment.

More than just topics…

To many, a content strategy involves simply choosing themes and topics for their content marketing.

But, as Scott described, a content strategy involves much more; it involves writing and saving content in forms that make it easy to use the content in multiple projects, formats, and–often–multiple languages.

Learn more about Scott Abel and Rahel Anne Bailie's The Language of Content StrategyLessons The Language of Content Strategy teaches

As Scott described, The Language of Content Strategy, co-authored with Rahel Anne Bailie, contains 52 chapters that define 52 content marketing terms.

However, the 52 chapters were also intended to be used in multiple ways, i.e., as blog posts and a card deck for training purposes.

Normally, adapting copy for multiple projects of different length would require extensive editing, copying, and pasting. There would be multiple files saved in multiple locations.

However, the simultaneous production of 3 separate projects proceeded smoothly, paving the way for additional projects.

That’s just an example of the relevance of content strategy and its ability to enhance the productivity of authors and content marketers.

During our interview, Scott entertainingly described significant experiences in his background that contributed to his interest in content strategy and additional details about the project and his current activities.

Additional resources

Before listening to, or downloading, our interview, you may want to check out these additional resources:

To learn more

Discover more of my author thought leader interviews. For advance e-mail notification of upcoming author thought leadership interviews, download my free 99 Questions to Ask Yourself Before You Start to Write and Self-Publish a Brand-Building Book workbook. It provides a framework to writing success and helps you save time. Please share your comments about my interview with Scott Abel, below.