Join me tomorrow, Tuesday, Dec. 15, at 4 PM Eastern when bestselling author David Meerman Scott describes how to use Newsjacking to generate sales leads, add new customers, get media attention. and grow your business.
Marketing success = speed
As David explains, “When there’s news in your market, editors and reporters are looking for experts to comment.”
That’s the theme David described in his 2011 book Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage.
Since coining the phrase, David has traveling hundreds of thousands of miles traveling around the world, speaking to CEO’s and entrepreneur around the world, analyzing Newsjacking best practices and refining his message.
Newsjacking is a theme that plays an important role in the latest edition of his classic international bestseller, The New Rules of Marketing and PR, 5th Edition.
Media hunger for expert commentary rewards first-responding marketers who monitor their market and can quickly respond to breaking news.
Adding Newsjacking to your marketing toolkit
Now, there’s a new way to profit from David Meerman Scott’s Newsjacking.
David has created a Mastering Newsjacking program that provides a detailed roadmap to adding another tool and a fresh perspective to your content marketing toolkit. It includes ideas, strategies, and techniques that, normally, are only shared with audiences in his $25,000 keynote speeches.
Learn more, when I interview David Meerman Scott
Join me tomorrow, when I interview David Meerman Scoitt, for a special Newsjacking: Then and Now interview. We’ll be addressing questions like:
- What were the origins of Newsjacking?
- What kinds of businesses can benefit from Newsjacking?
- What are the key ideas to bear in mind?
- What are some of the tools of Newsjacking?
- How does Newsjacking today differ from yesterday’s Newsjacking?
The call takes place Tuesday, December 15, at 4:00 PM Eastern. To attend, dial 605-475-6150 and enter PIN 513391.
All Published & Profitable friends and members are invited to attend my Newsjacking: Then and Now interview with David Meerman Scott . There is no cost. You’re invited to pass along this invitation. There will be an opportunity to ask question.