Lessons from David Meerman Scott’s New Rules of Selling

Posted August 31st @ 4:04 pm by Roger C. ParkerPrint

David Meerman Scott redefines the rules of selling in powerful SlideShare book previewClick the graphic to find out how David Meerman Scott has redefined the rules of selling in today’s Internet-driven world.

David’s SlideShare presentation provides a concise and visual introduction to his latest book, The New Rules of Sales and Service.

Invest 7 minutes (or less)

Even if you spend less than 7 minutes with the presentation, it will inspire you to reevaluate the relationship between your online marketing and sales of your products and services.

The New Rules of  Sales and Service provides the “missing link” between Internet marketing and sales success

Building on his previous bestselling books, including The New Rules of Marketing and PR (4th edition) and Real-Time Marketing and PR, his latest book provides the jump start businesses large and small need to re-evaluate the relationship between their marketing and their sales.

Get a head start on your competition

Although it’s publication is still two days away, pre-orders have already made The New Rules of Sales and Service an Amazon Top 100 book and a Top 20 bestseller in 3 important categories:

  • Books > Business & Money > Industries & Professions > Customer Service
  • Books > Business & Money > Marketing & Sales > Sales & Selling
  • Books > Business & Money > Marketing & Sales > Marketing

By viewing David’s New Rules of Selling SlideShare presentation now, you’ll gain a new perspective to evaluate, or re-evaluate, your firm’s tactics.

You’ll also discover ideas, suggestions, and tips, like:

  • The 5 New Rules of Selling
  • Lessons from those who successfully convert content into sales
  • How successful salespeople highlight their expertise online
  • Sales signals to watch out for
  • The need for “right now” marketing
  • Detailed tips for standing out on social networks

Relevant information for all

Spend a few minutes with David Meerman Scott”s New Rules of Selling and you’ll agree that it’s more than just a preview or a teaser. It provides a new context–or perspective–for integrating topics, like content marketing or big data, that are often addressed in isolation from each other. It also provides enough detail to compel you to Google your name or business name and evaluate the profiles that appear in the various search engine results. Share your experiences and impressions on SlideShare, David’s blog, or below.

How to Position Your Book to Sell More Copies in a Crowded Field

Posted August 30th @ 6:42 am by Roger C. ParkerPrint

Discover the 10 questions to ask which will help you position your nonfiction book in a crowded market in this Orbit Media guest postClick the graphic for 10 questions to help you sell more copies of your book by setting it apart from competing books.

Using Andy Crestodina’s Content Chemistry: An Illustrated Handbook for Content Marketing as a case study, I came up with 10 questions you can use to compare your proposed book to existing books in your field.

Positioning your book

I wanted to help you write the right book by focusing on your book’s competition as well as your readers and your ideas.

I’ve even included a Book Positioning Checklist to help you plan your book from a balanced perspective.

Increasing book  competition

There’s competition in every field. The more popular the topic, the more competition there’s likely to be.

And, more competition appears every day, thanks to ebooks, print-on-demand, and self-publishing.

To succeed, your book has to be clearly differentiated from its competition!

Relevant to all types of writing

Although written from the perspective of a nonfiction author writing in a highly competitive market, based on my interview with Andy Crestodina, the ideas discussed in my Orbit Media guest post also apply to a broader market.

Many of the positioning criteria and questions also apply to fiction books and to various  types of content marketing projects, such as:

  • Articles
  • List-building sign-up incentives
  • Podcasts
  • Speeches
  • Videos
  • White papers

The basic criteria also apply to planning content marketing events like:

  • Presentations
  • Speeches
  • Teleseminars
  • Workshops

After you’ve had a chance to view my post and Book Positioning Checklist, please share your impressions, concerns, and suggestions. Did I overlook a question I should have included. Do you have any questions? Comment below, or on my guest post. Or, contact me via email at Roger@Publishedandprofitable.com.

Are You Ready for Content Marketing World?

Posted August 22nd @ 6:51 am by Roger C. ParkerPrint

Still time to register for Content Marketing World 2014, the world's largest content marketing eventThere’s still time to register for Content Marketing World 2014, the world’s largest content event!

Content Marketing World 2014 is just two weeks away, which means there’s still time to register and take advantage of the best prices.

Content Marketing World 2014 takes place September 8-11, 2014.

It’s produced by the Content Marketing Institute, whose blog produces daily in-depth articles about content creation, content curation, conversions, content promotion, SEO, and social media marketing.

At Content Marketing World 2014, learn from speakers representing brands like Cisco, Microsoft, GE, EMC, Facebook, Kraft, John Deere, Progressive, LA Times, Verizon, and DeltaSpeakers from A-Z

Choose from over 80 keynotes, sessions, and labs. Review and over 100 confirmed speakers–content marketing experts and practitioners from Scott Abel to Chad Zimmerman. 

Allow yourself to be re-inspired!

Content Marketing World 2014 is for you, whether you’re a newcomer to content marketing, or an experienced content marketer looking for fresh ideas and perspectives from the leading experts and brands.

You’ll find Content Marketing World 2014 a serious educational event, one which will expand your horizons and inspire you to inspire your clients and your staff. Between event, you’ll find yourself building your network in friendly surroundings.

Learn more about Content Marketing World 2014, including Kevin Spacey, the closing keynote speaker Last year’s Content Marketing World hosted over 1,700 attendees from 46 countries.

This year, expectations are even higher–more brands, more breakouts, more hands-on labs, more networking (yes, it’s possible!) and more CONTENT!

Plan to spend September 8-11, 2014, in Cleveland at Content Marketing World 2014.

Click the graphic to visit the Content Marketing World website and get all the details! The event is produced by the Content Marketing Institute.

Free MindManager Template for Planning A Book

Posted August 21st @ 6:25 am by Roger C. ParkerPrint

Download a free MindManager Book Planner mind map template from Mindjet's Conspire blogSave time planning books, ebooks, or white papers with a free Mindjet Book Planner template.

The latest addition in my Mindjet Dashboard Series, Using a Book Planner MindMap to Save Time Planning Books, E-books, and White Papers, can boost your writing productivity.

Book planning tips plus mind map template

The article contains advice, a free template, and examples.

  • Advice. The article describes how to use a mind map to jumpstart your writing progress by organizing your ideas before you begin to start. You’ll learn the questions to ask as you organize your book into sections, and plan the chapters in your book. You’ll also learn more about often-overlooked mind mapping features, like map parts.
  • Template. You can download a free ready-to-use MindManager mind map template, or view it using the online Mindjet Viewer, so you can reconstruct it using other mind mapping software programs.
  • Examples and tips. To inspire you to get started mind mapping your book, there are also examples of mind maps of books based on the template, and tips I’ve used planning books with the template.

Use a mind map to plan your next book or ebook!

Visit the Mindjet blog to learn more about how my Book Planner template can boost your writing productivity. While you’re there, check out the other articles in my Mindjet Dashboard series. If you’re not already a MindManager user, my Book Planner template is an excellent reason to download a free trial version! Share your mind mapping experiences and questions below, as comments.

Writing and Design Tips from Marketing the Moon’s Co-authors

Posted August 17th @ 6:49 am by Roger C. ParkerPrint

Interview to share the story behind David Meerman Scott and Richard Jurek Marketing the Moon: The Selling of the Apollo Lunar ProgramGet a fresh perspective on writing and designing a bestselling book when I interview David Meerman Scott and Richard Jurek, co-authors of Marketing the Moon: The Selling of the Apollo Lunar Program.

As  you can see from the sample pages at left, design played a major role in positioning Marketing the Moon.

The story of man’s first steps on the moon is told through a complex mix of text and graphics.

There are several hundred graphics, and each two-page spread is different!

Marketing the Moon is unlike any other “coffee table” book you may have seen. It’s contents are as carefully curated and written as you’ll find in any of the best marketing books and business school case studies.

What’s involved creating a book like Marketing the Moon?

That’s the “big question” I’m going to ask David Meerman Scott and Richard Jurek when I interview them on Monday, August 18, at 4:00 PM Eastern.

This involves addressing the basic question:

“Which comes first, the words, the graphics, or the design?”

During this call, you’ll learn the steps they took to use design to position their book. You’ll also gain a timeline, or better understanding, of the time it takes to turn an idea into a published design-intensive book.

Who should attend this call?

This call is for you if:

  • You want to use design to position your book apart from the competition by providing a different kind of reading experience for your readers.
  • You want to learn how to turn your passion into a bestselling book. David Meerman Scott and Richard Jurek are lifelong space enthusiasts. They both have assembled museum-quality collections of artifacts from the space program. They are are on a first-name basis with astronauts and behind-the-scenes players from the Apollo program through their attendance at events normally closed to the public.

This is your chance to listen as they share the “story behind the story” of one of America’s iconic events, sharing ideas and tips that may inspire you to turn your passion into a book.

Learn more about the interview here and here.

To attend this interview

I’ll be interviewing Marketing the Moon co-authors David Meerman Scott and Richard Jurek Monday, August 18, at 4:00 PM Eastern. All  Published and Profitable friends and members are invited to attend. To attend, dial 605-475-6150 and enter PIN 513391. You’ll be able to ask your questions about Marketing the Moon or converting your passion into a bestselling marketing book during the call, or submit your questions below.

Blogging Tips from David Meerman Scott and Richard Jurek’s Marketing the Moon

Posted August 13th @ 1:16 am by Roger C. ParkerPrint

David Meerman Scott and Richard Jurek's Marketing the Moon Blog Shows Book Marketing Done RightClick the image to get the most out of next week’s interview with Marketing the Moon’s co-authors David Meerman Scott and Richard Jurek.

Their book site and blog, Marketing the Moon.com is an excellent example of author book marketing at its best.

-  Before publication, it provided a platform for the authors to introduce their upcoming book and build anticipation for its publication.

-  After publication, it provided a platform for promoting the book, consolidating reviews, and leveraging the co-author’s speaking and media interviews.

Book marketing and author branding

As we’ll be discussing during next week’s interview, Marketing the Moon.com not only promotes the co-authors’ book, but it also plays a continuing role in reinforcing the co-author’s personal brands. And, each time it’s updated, it renews the author’s personal passion for their subject.

Marketing the Moon: The Selling of the Apollo Lunar Program is a unique book. When I first reviewed it, I called it the “world’s first coffee table marketing book.” It s a design-intensive, carefully-researched case  study of the role that marketing played building support for what many consider America’s greatest post-World War II success. The story is enhanced by hundreds of relevant graphics.

What you’ll learn during Monday’s interview

Marketing, of course, is just one of the topics I’ll be discussing with David Meerman Scott and Richard Jurek during next week’s interview.

We’ll also be discussing the book’s timeline–beginning with the co-authors’ initial decision to write a book, how they organized their ideas, how they selected and convinced a publisher, plus their commitment desire to make Marketing the Moon a design-intensive, full-color, First Class book.

I’m especially interested in learning more about the co-authors’ experiences turning their lifelong passion into a published book, did the writing and publishing process enhance or take away from their passion for the topic?

For more on the topic, see How to Turn Your Passion into a Bestselling Marketing Book and Coming Soon: The World’s First Coffee-Table Marketing Book.

To attend our interview

Our interview takes place Monday, August 18, at 4:00 PM Eastern. All Published & Profitable friends and members are invited to attend. To attend, dial 605-475-6150 and enter PIN 513391. There will be an opportunity for you to ask questions at the end of the call, or you may submit them as comments, below.