More Mind Maps of Top Content Marketing Books

Posted June 1st @ 6:21 am by Roger C. ParkerPrint

I’ve added mind maps of 4 more, newly-published content marketing titles to last year’s list of Top 10 Content Marketing Books.

The latest titles and mind maps include:

Abel, Scott and Rahel Anne Bailie. The Language of Content Strategy. Here’s where you can access the Biggerplate.com mind map. See my previous blog post, How to Profit from the Language of Content Strategy. Listen to my interview with Scott Abel.

Rebella, Adele. Buyer Personas: How to Gain Insight into Your Customer’s Expectations, Align your Marketing Strategies, and Win More Business. This is an important book for content marketers. Access the Biggerplate.com mind map. See previous post, Lessons from Adele Rebella’s Buyer Personas {Mind Map}.

Handley, Ann. Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content. Biggerplate.com mind map here. See previous blog posts, including Everybody Writes: Writing Tips for Content Marketing. You can also listen to my interview with Ann Handley.

Pietrucha, Frank J. Supercommunicator: Explaining the Complicated So Anyone Can Understand. See Biggerplate.com mind map. See my blog post, How to Become a Content Marketing SuperCommunicator.

What you can learn from these mind maps

At Biggerplate.com, you can examine and download over 50 Mindjet MindManager mind maps I’ve created and shared.  These reveal the contents of over a dozen content marketing, presentation, and writing books.

Even if you’re not currently a Mindjet MindManager user, you can examine the content structure of the books I consider of greatest importance for content marketers.

I’ve also shared mind map groups for mind mapping, presenting, writing, and creativity/productivity.

If you are a MindManager user, you can download any of the mind maps and templates and use them to take notes while reading the books.

To view or download the mind maps, you have to sign-in, but there’s no cost involved.

What is Biggerplate?

Biggerplate is the world’s largest independent mind mapping community. It’s a resource for all mind map users, regardless of the software program they use.

At Biggerplate, you can access and download thousands of mind maps and templates created with all the major mind mapping software programs.

Biggerplate.com also has an informative blog and hosts training and conferences around the world. It’s yearly Annual Report is must-reading for those interested in mind mapping.

2014′s Top 10 content marketing books

The 4 new titles listed above join mind maps of these familiar favorites:

Do you find mind maps of published books helpful?

After viewing and/or downloading mind maps of the top content marketing books, share your impressions. Do you find the books helpful in deciding what books to purchase? Do you download and use the mind map templates to help you take notes as you read the books? Share your impressions below, as comments.

  • Crestodina, Andy.  Content Chemistry: An Illustrated Handbook for Content Marketing. Based on the familiar Period Table of the Elements, and the idea of separate lecture notes and lab exercises, Content Chemistry offers a concise, visual guide to getting started. It’s oversize format contains space for you to take notes and respond to questions right in the book. 
  • Halvorson, Kristina and Rach, Melissa. Content Strategy for the Web, 2nd edition. Content Strategy for the web is organized as a four stage journey REALITY (acknowledging changes), DISCOVERY (auditing your content and its role), STRATEGY (setting up a workflow), and SUCCESS (building concensus). Each section includes 3 chapters of detailed ideas and suggestions.
  • Halligan, Brian and Shah, Dharmesh. Inbound Marketing: Get Found Using Google, Social Media, and Blogs. The first book in David Meerman Scott’s The New Rules of Social Media series, Inbound Marketing provides a broader approach to the steps businesses need to not only create effective content, but leverage it to sales.
  • Handley, Ann and Chapman, C.C. Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. In some ways, the most detailed content handbook, with a strong emphasis on crafting compelling stories, Content Rule’s 29 chapters are organized as a 4-step journey: Part 1, Rules, or basic principles; Part, The How-to Section; Part 3, Content That Converts, (case studies and commentary), and Part 4 This Isn’t Goodbye (and a gift).
  • Joel, Mitch. Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends on It. Mitch Joel, whom Marketing Magazine calls “the rock star of digital marketing,” approaches content marketing from the perspective of the implications that the Internet has had on businesses, employees, and entrepreneurs…and the steps needed to thrive in a connected, content-based economy.
  • Jones. Colleen. Clout: The Art and Science of Influential Web Content.  Balancing the art of storytelling and the science of researching the effectiveness of various content approaches Clout the author’s experiences and research with a variety of large corporations and government agencies. Clout’s lessons are presented in 3 steps: The CROSSROADS (where are we now?), The HOW-TO SECTION (the context where content is experienced plus the rhetoric and psychology of influence) and The CLIMB, (the longest section, emphasizing accountability and agility).
  • Pulizzi, Joe. Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less. Drawing on his lifetime in paid media, and the extensive resources of the Content Marketing Institute, Joe Pulizzi has assembled a one volume encyclopedia of practical content marketing advice. Its case studies, examples, and concise advice provides step-by-step details for businesses of all sizes.
  • Scott, David Meerman. The New Rules of Marketing & PR:  How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly (4th edition). One of the first books to emphasize the need for a new approach to marketing, the latest edition updates the case studies and examples in previous chapters and adds new chapters based continuing changes in content consumption.
  • Walter, Ekaterina and Gioglio, Jessica. The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand. This large format, profusely-illustrated book provides a comprehensive and detailed guide to the why’s and how’s of using visuals as content marketing tools in the leading social media. After an overview of the role of visuals in storytelling, there are eye-opening lists of ideas and resources for the major online media.
  • - See more at: http://blog.publishedandprofitable.com/2014/06/10/mindmaps-of-the-top-10-content-marketing-books/#sthash.9jolAbDZ.dpuf

  • Baer, Jay.  Youtility: Why Smart Marketing Is about Help Not HypeYoutility describes the changed marketing landscape,  with case studies describing how businesses of all types have responded to the changed marketing world, plus a path for joining them.
  • Crestodina, Andy.  Content Chemistry: An Illustrated Handbook for Content Marketing. Based on the familiar Period Table of the Elements, and the idea of separate lecture notes and lab exercises, Content Chemistry offers a concise, visual guide to getting started. It’s oversize format contains space for you to take notes and respond to questions right in the book. 
  • Halvorson, Kristina and Rach, Melissa. Content Strategy for the Web, 2nd edition. Content Strategy for the web is organized as a four stage journey REALITY (acknowledging changes), DISCOVERY (auditing your content and its role), STRATEGY (setting up a workflow), and SUCCESS (building concensus). Each section includes 3 chapters of detailed ideas and suggestions.
  • Halligan, Brian and Shah, Dharmesh. Inbound Marketing: Get Found Using Google, Social Media, and Blogs. The first book in David Meerman Scott’s The New Rules of Social Media series, Inbound Marketing provides a broader approach to the steps businesses need to not only create effective content, but leverage it to sales.
  • Handley, Ann and Chapman, C.C. Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. In some ways, the most detailed content handbook, with a strong emphasis on crafting compelling stories, Content Rule’s 29 chapters are organized as a 4-step journey: Part 1, Rules, or basic principles; Part, The How-to Section; Part 3, Content That Converts, (case studies and commentary), and Part 4 This Isn’t Goodbye (and a gift).
  • Joel, Mitch. Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends on It. Mitch Joel, whom Marketing Magazine calls “the rock star of digital marketing,” approaches content marketing from the perspective of the implications that the Internet has had on businesses, employees, and entrepreneurs…and the steps needed to thrive in a connected, content-based economy.
  • Jones. Colleen. Clout: The Art and Science of Influential Web Content.  Balancing the art of storytelling and the science of researching the effectiveness of various content approaches Clout the author’s experiences and research with a variety of large corporations and government agencies. Clout’s lessons are presented in 3 steps: The CROSSROADS (where are we now?), The HOW-TO SECTION (the context where content is experienced plus the rhetoric and psychology of influence) and The CLIMB, (the longest section, emphasizing accountability and agility).
  • Pulizzi, Joe. Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less. Drawing on his lifetime in paid media, and the extensive resources of the Content Marketing Institute, Joe Pulizzi has assembled a one volume encyclopedia of practical content marketing advice. Its case studies, examples, and concise advice provides step-by-step details for businesses of all sizes.
  • Scott, David Meerman. The New Rules of Marketing & PR:  How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly (4th edition). One of the first books to emphasize the need for a new approach to marketing, the latest edition updates the case studies and examples in previous chapters and adds new chapters based continuing changes in content consumption.
  • Walter, Ekaterina and Gioglio, Jessica. The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand. This large format, profusely-illustrated book provides a comprehensive and detailed guide to the why’s and how’s of using visuals as content marketing tools in the leading social media. After an overview of the role of visuals in storytelling, there are eye-opening lists of ideas and resources for the major online media.
  • - See more at: http://blog.publishedandprofitable.com/2014/06/10/mindmaps-of-the-top-10-content-marketing-books/#sthash.9jolAbDZ.dpuf

    Blogging Tip From David Meerman Scott

    Posted May 29th @ 6:16 am by Roger C. ParkerPrint

    David Meerman Scott’s recent post, Still More Top Ten Tips for Incredibly Successful Public Speaking, shows the power of a simple blogging strategy tip.

    Serialization, or the idea of building blog post on one, or more, previous blog posts,  is not a new idea.

    But, usually, the blogger only provides links to the earlier blog posts.

    Proving link value

    What sets David Meerman Scott’s blog post apart is the fact that he not only provides links to the earlier posts, but he proves the value of the earlier blog posts by providing a list of their key ideas.

    I find the idea startlingly simply–and definitely effective.

    The benefits of providing proof

    Here’s what I like about the strategy (other than the fact it costs nothing to implement:

    • Reasons to revisit previous posts. The summary of the key ideas in the previous posts not only adds to the value of the current blog post, but provides me with concrete reasons to go back and read the previous posts.
    • Context. The list of key ideas brings me up to speed, and provides a context for the latest Top 10 ideas introduced in the current post.
    • Credibility. There’s a very powerful credibility element in the fact that the original Top 10 blog post came out in 2009—-six years ago! This reinforces David Meerman Scott’s position as an experienced source of speaking and sharing marketing ideas.
    • Pre-sells the next installment. I find there’s almost a hypnotic effect

    What I don’t know, and would like to know, is whether or not the addition of the earlier, list-based content contributed additional SEO horsepower to this post, and whether or not it drove significant traffic to the earlier posts.

    Perhaps David Meerman Scott might share some insights in a future Web Ink Now blog post!

    More David Meerman Scott blogging strategy tips

    For more blogging tips based on analyzingDavid Meerman Scott’s blog, see:

    What’s your favorite David Meerman Scott blogging tip?

    Would David Meerman Scott’s blog tip to use excerpts, rather than just links, work for you when sharing information in a series of blog posts? Please share your concerns and impressions as comments, below. (Thanks to Anne H. Janzer, my next interview guest, for drawing my attention to David’s post.)

    What’s It Like to be a Newly-Minted Content Marketing Author?

    Posted May 27th @ 7:34 am by Roger C. ParkerPrint

    Content marketing author Anne Janzer will share her experiences writing Subscription Marketing: Strategies for Nurturing Customers in an World of Churn during my next Author Thought Leader call.

    Subscription Marketing offers a fresh view of content marketing from an experienced marketer’s point of view.

    Join us Tuesday, June 9, at 4:00 PM Eastern.

    Background

    I discovered Anne Janzer through her participation in the Content Marketing Institute community.

    I was pleased to be one of the first to review her book in my article, Subscription Marketing: A Guide to Nurturing Customers and Readers. In it, I stressed Anne Janzer’s clear, concise writing style and the way Subscription Marketing has broad significance beyond the content marketing community.

    Subscription Marketing offers a best practices example of the type of unique, practical, high-value book that’s needed in every field.

    Topics to be addressed

    During the interview, Anne and I will discuss topics like:

    • The journey from planning and writing to promotion (and continued promotion)
    • Organizing ideas and topics in a logical sequence.
    • Finding the time to write a book.
    • Choosing the right publishing option.
    • Obtaining pre-publication quotes from content marketing experts.

    Who should attend this live interview?

    Whether you’re an entrepreneur exploring ways  to use content to attract and retain customers, or a creative professional looking for ways to write a book to build your brand, you’ll enjoy attending this live interview.

    Our call takes place Tuesday, June 4th, at 4 PM Eastern. There is no charge to attend. To join us, dial 605-475-6150 and enter PIN 513391.

    There will be an opportunity to ask Anne questions and concerns about content marketing and writing a book to build your personal brand. Note: You’re invited to submit your questions ahead of time, as comments, below.

    Picture Yourself at Content Marketing World Learning from the World’s Best Content Marketers

    Posted May 26th @ 2:47 pm by Roger C. ParkerPrint

    Picture yourself at Content Marketing World this September, learning from the world’s leading content marketers!

    Content Marketing World is the world’s largest content marketing event, with an outstanding line-up of experienced experts and presenters.

    A wealth of experienced advice, insights, and strategies

    It’s the one place where you can learn from a balanced portfolio of sessions dealing with all aspects of content marketing. Over 80 informative content marketing sessions that cover all the bases, including:

    • Aligning content and sales
    • Audience building
    • Blogging tips
    • Buyer personas
    • Content automation
    • Content creation
    • Content curation
    • Content ideas
    • Content strategy
    • Content tools
    • Demand generation
    • Global content marketing
    • Intelligent content
    • Outsourcing content
    • Participation marketing
    • Podcasting tips
    • Promoting your content
    • SEO techniques
    • Social selling

    Act now, save $600!

    Register today for Content Marketing World 2015 to save $500 (early-bird registration) and use code CM100 to save another $100 by May 31. It’s the largest content marketing event in the world. (Note: this is not an affiliate link.)

    Will you be attending Content Marketing World this September?

    To me, Content Marketing World is the annual end-of-summer recharge that carries me through to the end of the year! It’s an unparallelled opportunity to connect, discover, and master new skills and start planning for the coming year.

    Scott Abel’s 5 Characteristics of Great Content

    Posted May 17th @ 6:56 am by Roger C. ParkerPrint

    Scott Abel’s The 5 Characteristics of Great Content is one of my favorite examples of fine writing about content marketing.

    It’s one of those rare pieces of writing that I frequently return to because of its combination of brevity and profound, actionable insights.

    Scott Abel shares the essence of content marketing success in just 553 words.

    The following appears courtesy of  Scott Abel, the The Content Wrangler, and Steve Rotter, from Acrolinx (home of some of the best ebooks and white papers you’ll find anywhere–see below). Thank you Scott, Steve!

    In Scott’s words…

    In case you hadn’t noticed, in today’s online world we are practically drowning in content — more content, in fact, than we could ever begin to consume. To give you a sense of the scale of it, just consider that every day 70,000 hours of video are uploaded to YouTube, 2 million blog posts are published, and 294 billion e-mails are sent.

    The problem is that a lot of that content is going to waste. Why? Because it’s not very good and, as a result, people are tuning most of it out.

    If you’re a business trying to build strong relationships with your prospects and customers, that presents a real challenge. How do you go about creating content that stands out so that your target audience not only reads it, but actually enjoys it and converts as a result?

    Great content starts with information that your audience will find relevant, interesting, and perhaps even entertaining. But that’s just the starting point. Your language matters, too. That’s why the trick to making great content is making sure it has the following five characteristics. It has to be:

    1. Readable. When you create content, nothing is more important than making it easy to understand, which mainly depends on whether the content is readable. The readability of a piece of content is shaped by many factors, including your use of jargon, terminology, spelling and grammar, and sentence structure.
    2. Engaging. To build relationships with your customers, your content has to create the emotional connection with your audience necessary to foster engagement. Poor readability makes your content less engaging, but other factors play a part too, including your use of personal pronouns (say “I” and “we”, not “it” and “the company”), how concise and lively your writing is, and how scannable it is.
    3. Consistent. Because content comes from many sources both inside and outside of your organization, inconsistencies are inevitable. Inconsistencies confuse readers. Inconsistencies can also affect your company’s brand recognition. Rising above the noise of a crowded marketplace is difficult, but if your company name, product names, or key messages appear inconsistently, then rising above the noise becomes impossible.
    4. Findable. Whether you’re publishing support content on a dedicated portal, or making marketing content available on your website, you want your most relevant content to appear at the top of people’s search results. While there are SEO “tricks” that you can try to boost your search rankings, the most important thing you can do is to focus on creating high-quality content that includes appropriate keywords in appropriate places.
    5. Translatable. Many emerging markets, such as India and China, have driven huge increases in global trade over the last decade. As these countries develop, they create opportunities for growth far beyond what’s possible in nations with mature economies. To satisfy consumers in these new markets, companies must localize their content into more languages. That means doing everything you can to ensure that you’re writing is clear and readable, to make translation as smooth and efficient as possible.

    The bottom line is that it’s not enough just to create content any more. Your content has to be great or you’re losing an opportunity to help your business. Making sure that your content is readable, engaging, consistent, finadable, and translatable will go a long way to getting you there.

    To learn more

    Scott Abel, is a content management strategist and social media choreographer who helps organizations improve the way they author, maintain, publish and archive their information assets. My recent article, Scott Abel Tells Why Content Strategy Matters, contains links to our recorded interview and links to his book and SlideShare.

    Among the downloadable resources available at Acrolinx is their downloadable Watch Your Tone! Why Your Tone of Voice Matters, and How You Can Get it Right. It contains insights from leading content marketers, like Ann Handley, author of Everybody Writes.

    What do you think of Scott Abel’s 5 Characteristics?

    What are your takeaways and comments, below. Do any of them resonate with the content marketing issues you address every day?

    New Mindjet Mind Map Dashboard Website Template

    Posted May 12th @ 4:15 am by Roger C. ParkerPrint

    My Website Planner mind map template is the latest addition to Mindjet’s MindManager Dashboard series.

    My Mindjet Website Planner mind map template offers an easy way for entrepreneurs, marketers, and web professionals manage the growing complexity of information–including mission-critical usernames, passwords, and size requirements for graphics–needed to manage a firm’s online presence.

    Often, additional user names and passwords are required for numerous ancillary services, such as analytics and reporting software, competitive tracking, and third-party add-ins and widgets that enhance blog and website performance.

    Advantages of the Mindjet Dashboard Approach

    There are numerous advantages to using a mind map as a Dashboard offering immediate access to a large amounts of information.

    • Fast Access to complex data. A mind map like the Website Planner Dashboard speeds access by consolidating a lot of information in one location, where information can be located at a glance. Rather than scrolling through rows in a spreadsheet, logos and icons can speed access.
    • Convenient, secure, and up-to-date. Consolidating access important information in a single document makes information easier to access, easier to share, and easier to update when necessary.
    • Security advantages.  Access and consistency can be enhanced by placing the Website Planner mind map on a firm’s central server, or using a cloud server like Mindjet Connect. Access to the mind map can also be password protected, limiting access as desired.

    Simple solution for convenience and security

    As businesses of all sizes become more web- enabled and web-dependent, it’s becoming more and more apparent that more and more information is needed to maintain and update blogs websites and social media sites, as well as the services that go along with them.

    As our reliance on more online vendors grows, in an atmosphere of hackers and identity thieves, we have to simultaneously choose and protect our usernames and passwords with more care and change them more often. Consolidating this valuable information in a single password-protected location can be an important first line of defense.

    In addition, as graphic images become a more and more expected part of today’s social media visual landscape as the tools–like Canva–help non-designers produce better and better graphics, there is need for access for standards and specifications for branding our images with consistent colors and fonts.

    How could a Website Planner Template help you?

    After downloading the Mindjet Website Planner mind map template and learning more, share your comments, concerns, and questions. Mindjet Website Planner Dashboard save time, protect your usernames and passwords, and add consistency to your visuals? And, while you’re there, check out these other Dashboards, such as the Editorial Calendar, Expert Tracker, #Hashtag Tracker, Podcast Planner, and Presentation Planner.