If you’ve already published a nonfiction book, your follow-up book should be a workbook. Here’s why…
A workbook leverages off the success of your first book. A workbook also saves you time, and often boosts sales of the original book!
This is especially true if your original book was a bestselling book, like Mike Rohde’s Sketchnote Handbook.
During the past year, I’ve often shared book marketing best practices practiced by author Mike Rohde in his popular RohDesign Blog.
As you’ll see below, Mike is an exceptionally marketing-savvy nonfiction author.
Book marketing tips from Mike Rohde
Although I’ve never met him, last year I was so impressed by his blogging and pre-publication book marketing that I wrote several blog post about the way Mike chronicled his experiences writing and promoting his book. His efforts paid off, and the Sketchnote Handbook turned out to be an immediate bestseller, an Amazon Top 100 Book in several categories. My posts included:
The above help illustrate the importance of an author’s early and consistent engagement with prospective readers while writing a book.
Now, Mike Rohde is back, again with a series of numbered blog posts that engage prospective readers and build interest in his book while he’s writing it.
7 key advantages that workbooks offer authors
Mike Rohde’s recent announcement of his new Sketchbook Workbook reminded me of the important role that workbooks can play in a nonfiction author’s success.
Mike announced his new book in his blog post, Sketchnote Workbook Update 1 – Book Kickoff! The announcement coincided with the birthday of the publication of his original book. He followed-up with another blog post, Sketchnote Workbook Update 2 – A Questionnaire.
Workbook advantages include:
- Efficiency. Workbooks leverage an author’s expertise in a topic, especially compared to the long learning curve often required to research a new topic.
- Creative challenge. Workbooks offer authors a fresh creative challenge, encouraging them to revisit the topic of their original book from the perspective of helping readers implement their ideas.
- Familiarity. Workbooks profit from the marketing awareness created by the original book. The author is no longer a first-time author; he’s a previously-published author! This is especially true if the workbook’s title and branding resembles the original book.
- Synergy. Not only does the workbook benefit from the visibility created by the author’s first book, the workbook also drives additional sales of the original book. Different readers will discover the author through either the original book or the workbook. But, in both cases, engaged readers will want to buy the other book!
- Enhanced author image. The presence of two books online greatly multiplies the author’s image and credibility. The second book also increases the author’s search engine visibility.
- Back-end profits. Having two books to sale at book signings, speeches, and workshops doubles the author’s profit opportunities. Following a successful speech or presentation, attendees are often so fired up that they’re willing to buy both of the books.
- Pricing flexibility. In many cases, workbooks are shorter and, hence, less expensive than the original books. This encourages skeptical book buyers to “test the waters” by buying the less expensive workbook first, to convince familiarize themselves with the quality of the author’s ideas.
Self-publishing promotional opportunities
In the case of self-published authors, authors can experiment with different ways to bundle their books together, or bundle their books with coaching, videos, or other information products.
Could a workbook publishing strategy work for you?
If you’re intrigued by workbook opportunities, I encourage you to consider workbooks as soon as possible in your publishing journey. Consider workbooks as one of your primary considerations when choosing between trade publishing or self-publishing.
Your choice of trade or self-publishing will influence your ability to follow-up your original book with a workbook, and future back-end profit opportunities.
In the meantime, I encourage you to follow Mike Rohde’s Sketchnote Workbook journey through his blog. There will undoubtedly be many lessons to be learned, such as the way Mike invited blog readers to fill out a questionnaire while planning your book’s contents. In the meantime, submit your workbook comments, experiences, and questions below, as comments. And, let me know if you’d like to know more about workbooks in one of my upcoming free book coaching calls.