Want to Write a “Perennial” Bestselling Book?

Posted June 24th @ 6:20 am by Roger C. ParkerPrint

Visit Amazon.com and learn more about Richard Bolles's perennial bestseller, What Color Is Your Parachute?, the world's most popular career guide in its 41st editionIf you want to write a “perennial” bestselling nonfiction book, one that remains a bestseller year after year for decades, attend this afternoon’s Author Thought Leader interview with Richard Bolles.

This afternoon, Tuesday, June 24th, at 4 pm Eastern, Richard Bolles will share some of the writing lessons and tips he’s learned writing–and rewriting–What Color Is Your Parachute? A Practical Manual for Job hunters and Career Changers.

It’s the world’s most popular guide to job hunting and career changing, now in its 41st edition!

We’ll be discussing Parachute’s background as a self-published book, as well as writing tips and lessons that Richard Bolles has learned during the 3 decades of the book’s consistent leadership in its category.

What are the lessons we can takeaway from Parachute’s success?

I’ve been studying Parachute for over 30 years. (See previous blog post.)

During today’s author thought leader interview teleseminar call, we’ll be addressing two core questions:

  • Where does he find the time to research and write a new edition each year?
  • How did Richard Bolles find the time to write 2 new books in the Parachute series this year?

I’m also going to ask Richard Bolles to discuss his writing habits and tools he uses when writing new books or updating previous editions of his books and workbooks.

To attend my Richard Bolles interview

I’ll be talking to Richard Bolles, Tuesday, June 24, at 4 PM Eastern. To attend, dial 605-475-6150 and enter PIN 513391. Call-in early and say hello! There will be time for comments and questions at the end of the call. Or, submit comments and questions about What Color Is Your Parachute? as comments, below.

Richard Bolles to Share Secrets of Writing and Thought Leadership Secrets

Posted June 22nd @ 6:42 am by Roger C. ParkerPrint

Richard Bolles to share writing lessons based on writing a book that's sold over 10 million copies during the past 30 yearsJoin me when Richard Bolles and I discuss writing–and rewriting–What Color Is Your Parachute?, the world’s most popular guide for job hunters and career changers.

Decades before the term “thought leader” became popular, Richard Bolles was inspiring readers with inspiring insights and practical strategies to change their lives by finding the strength to find more satisfying jobs and careers.

During the past 3 decades, What Color Is Your Parachute? has sold over 10 million copies around the world.

Richard N. Bolles’ career provides a case study in long-term thought leadership success, with lessons for any new author who aspires to the highest levels of success.

What I learned from Richard Bolles

Like generations of other readers, continuing to this day, an early edition of What Color Is Your Parachute? was the catalyst that helped me move beyond a job I had outgrown. It’s exercises and questions helped me better define my goals and resources, and take action when action was needed.

Learn more about the 2014 version of Richard Bolles What Color is Your Parachute at Amazon.comMore important, reading What Color Is Your Parachute? inspired me by providing a model of what a book should be: a synthesis of empathy, content, and design.

  • Empathy. Reading What Color Is Your Parachute? way back when, I was amazed at how I felt he was writing directly to me. It was more like a conversation, or personal letter from a best friend, rather than “advice from an expert.”
  • Content. Richard Bolles was one of the first authors I discovered who demonstrate that aspirational books containing detailed advice and strategies can be tightly written and easily read. The advice is detailed, but there’s no fluff, jargon, or filler; “conversational” rather than rambling or jargon-filled.
  • Design. Although often not recognized as a pioneering visual thinking book, What Color Is Your Parachute? has always been an easy book to read because of the way the pages are visually organized with call-outs, cartoons, graphics, illustrations, lists, subheads, and tables. The result is that the design of each page guides readers through the content and organizes it into manageable, bite-sized chunks.

These 3 qualities still present in the fourth edition of Richard Bolles’s What Color Is Your Parachute? Job-Hunters Workbook (see Why Your Next Book Should be a Workbook) and his two new books:

Who should attend my interview with Richard N. Bolles Next Tuesday

My interview with Richard Bolles is for you if you’re in transition, as a job-hunter or career changer, or you’re considering writing a book to establish your expertise and wonder what it takes to become a thought leader in your field.

During our interview, I’ll be asking questions like:

  1. Where do you find the time to rewrite What Color Is Your Parachute? each year?
  2. What are some of your writing habits and rituals?
  3. Is writing easier now than it was ten or twenty years ago?
  4. What kind of advice do you have for today’s job hunters and career changers?

To attend my interview with Richard Bolles

I’ll be talking to Richard Bolles, Tuesday, June 24, at 4 PM Eastern. To attend, dial 605-475-6150 and enter PIN 513391. Call-in early and say hello! There will be time for comments and questions at the end of the call. You’re invited to submit questions before the call as comments, below.

DoodleeBooks Is Your Chance to Support Tomorrow’s Authors and Writers

Posted June 21st @ 6:28 am by Roger C. ParkerPrint

Help the next generation of authors and writers discover their creativity by supporting Betsy Parker Geist's DoodleeBooks' Kickstarter campaign Click the graphic and discover DoodleeBook’s inspiring Kickstart project–your chance to help tomorrow’s authors and writers discover their creativity with an interactive iPad app that makes it easy for kids to illustrate and tell their stories!

DoodleeBooks: Read. Listen. Create. Share. Personalized!

It’s never too early to help kids develop their creativity

During the decade-plus that I have been interviewing bestselling authors and marketing thought leaders,  the one thing that the vast majority of successful writers have had in common was that they came from a home where reading was encouraged.

View a video of DoodleeBooks in action on an iPad, helping a child discover their writing, drawing, and storytelling creativityDoodleeBooks is an iPad app that does more than just inspire a love of reading. It provides an interactive way for kids to develop their creativity by becoming actively involved drawing, creating, and sharing their personal stories. It delivers:

  • Stories personalized with the child’s name in text and audio
  • An audio soundtrack of narration and sound effects
  • A creative canvas on each page, allowing kids to illustrate the stories themselves
  • Easy ways to share their DoodleeBooks projects by email and social media

There are even stories in multiple languages to help kids communicate in multi-lingual situations.

Visit the DoodleeBooks Kickstarter page to learn more about Betsy Parker Geist's backgroundHow to learn more  about the DoodleeBooks app

Learn more about Becky Parker Geist (no relation) and find out how to support her DoodleeBooks Kickstarter project. Supporting Becky’s DoodleeBooks project is an ideal way for you to say “thanks” to your parents or grandparents who may have helped you discover the joy of reading and/or drawing at an early age.

Spend More Time Writing, Less Time Looking for Files

Posted June 20th @ 6:46 am by Roger C. ParkerPrint

Mindjet File Finder template helps you spend more time writing, less time looking for lost filesClick the graphic to learn how to boost your productivity so you can spend more time writing and less time searching for lost files on your computer.

If you’re like most busy writers and content marketers, you may be spending more time than you’d like searching for previously-saved files on your computer and back-up devices.

That’s how it used to be with me, until developed and refined my Content Dashboard which makes it easy to visually track experts, ideas, #hashtags, projects, resources, and testimonials.

But, I needed more than just a content dashboard!

Although my content dashboard immediately made a huge difference in my productivity, by itself, it couldn’t do the whole job.

That’s why I devoted my latest article on Mindjet’s Conspire Blog to describing a mind map template that I used to consistently organize the folders and files on all of my Windows and Mac computers, my laptop, and cloud storage.

The topics and subtopics on my Content Dashboard now correlate to the folders and subfolders on my computers, saving time every day!

Points the way to increased productivity

I described my content dashboard and File Finder mind map and article to inspire you to take a fresh look at the way you’ve organized the folders and files on your computers and laptop.

Obviously, the specifics of what works for me may not work for you. But, the dashboard and File Finder can be easily modified to reflect your requirements and workflow.  The big question is: Would a content dashboard and File Finder work for you? Share your experiences, impressions, and questions below, as comments!

Dan Roam to Share 4 Types of Show and Tell Presentations

Posted June 16th @ 12:34 pm by Roger C. ParkerPrint

Learn how to create extraordinary presentations when I interview Dan Roam, author of Show and TellJoin my free teleseminar call tomorrow when Show and Tell author Dan Roam shares the 3 Rules of Presentation Success, the Elements of Presentations, the 4 Types of Presentations, and more.

Dan Roam is one of marketing’s leading visual thinkers.

Visual thinkers are more than designers…

Visual thinkers are more concerned about the total process of sharing information in ways that communicate at a glance and make it easy for readers and audiences to act and remember.

Ever since the publication of his Back of the Napking: Solving Problems and Selling Ideas with Problems, Dan has been an in-demand speaker and leading thought leader, changing the way business views simple drawings.

Who should attend tomorrow’s call?

You’ll want to attend this call if you are a frequent presenter, especially if you’re looking for ways to make extraordinary presentations.

This call is for you whether you present to small groups of coworkers, larger groups of investors, or are interested in becoming a highly-paid presenter or keynote speaker. Dan Roam’s Show and Tell: How Everybody Can Make Extraordinary Presentations will change the way you think about presenting and give you a leg up on the competition.

Show and Tell is an illustrated guide to the elements of presentations, the questions your presentation must answer, and the obstacles your presentation must overcome.

You’ll gain a new understanding of terms like storyline and choosing the right one for your type of presentation.

Design tips for positioning you and your thought leadership message

During our 1-hour interview, Dan Roam and I will be discussing not only the role that drawings can play in setting you and your message apart in crowded fields.

For example, drawings play a key role in just about every page of Show and Tell.

As you can see from the 2-page spread shown above, Show and Tell presents a completely different image than most word-filled thought leadership and presentation books.

The simple drawings exert a magnetic appeal on the reader’s eyes, engaging their interest and leading them to read the tightly edited text that appears below the drawings.

Show and Tell shows how to create simple drawings, even if you don’t think of yourself as an artist!

Join Dan Roam and I tomorrow

Join Show and Tell author Dan Roam and I tomorrow, Tuesday, June 17, at 5 PM Eastern. (Note: this is 1 hour later than our usual calls!) To attend, dial 605-475-6150 and enter PIN 513391. Call-in early and say hello! There will be time for comments and questions at the end of the call.

Learn How to Make Extraordinary Presentations |Dan Roam Interview

Posted June 14th @ 4:29 pm by Roger C. ParkerPrint

Learn how to create extraordinary presentations when I interview Dan Roam, author of Show and TellLearn how everybody can make extraordinary presentations when Dan Roam and I discuss his bestselling book Show and Tell next Tuesday.

Dan Brown’s Show and Tell: How Everybody Can Make Extraordinary Presentations, is unlike any book you may have read.

Following the visual thinking ideas he introduced in his international best-seller, Back of the Napkin: Solving Problems and Selling Ideas with Pictures, Show and Tell is an illustrated guide that demonstrates how simple drawings can simplify complex ideas for at-a-glance communication and understanding.

Show & Tell’s Refreshingly different approach

The graphics in Dan Roam's Show and Tell engage both sides of your brainAlthough Show and Tell shares a fresh approach to presentations, it’s graphics instantly engages your interest because the combination of text addresses both sides of your brain.

While you’re learning a new way to create presentations, you’ll also be looking forward to finding out what’s on the next page.

What you’ll learn during Tueday’s call

When Dan Roam and I discuss Show and Tell next Tuesday, we’ll be discussing topics like the:

  • 3 rules of extraordinary presentations
  • 3 essential elements of presentations
  • The importance of storylines and choosing the right one
  • The 6 pathways, or modes of thinking
  • Tips for drawing people that engage by reflecting various emotions

How to attend my interview with Dan Roam

My teleseminar interview call with Show and Tell author Dan Roam takes place on Tuesday, June 17, at 5 PM Eastern. (Note: this is one hour later than our usual calls!) To attend, dial 605-475-6150 and enter PIN 513391.

Resources

To learn more about Dan Roam and Show and Tell before next week’s interview with Dan Roam: