Design Tips for Branding Your Mind Maps

Posted July 11th @ 1:34 pm by Roger C. ParkerPrint

Tips for branding mind maps shared during Chuck Frey interview with Roger C. Parker for the Mind Mapping Software BlogClick the graphic if you’re been looking for  ways to make your mind maps stand out from the competition.

Recently, Chuck Frey, the publisher of the influential Mind Mapping Software Blog, asked me to share some examples and ideas about using design to brand mind maps to differentiate them from the example.

Chuck asked several perceptive questions, which encouraged me to explain some of my recent design decisions and rethink the whole mind mapping branding process.

During the interview, I discussed the mind maps I create for my Dashboard Series on Mindjet’s Conspire Blog and my mind maps of the Top 10 Content Marketing Books on Biggerplate.

About Chuck Frey’s Mind Mapping Software Blog

Chuck Frey's Mind Mapping Software Blog is an independent source of information, news, reviews, and resourcesChuck Frey’s Mind Mapping Software Blog has something for you, whether you’re an author or content marketer discovering mind mapping for the first time, or an experienced mind mapper looking for in-depth reports and product comparisons. Here’s why:

  • Independent. Chuck Frey’s Mind Mapping Software Blog and associated subscription resources are not affiliated with any mind mapping software publisher. As a result, his product comparisons, opinions, and opinions are based solely on his research.
  • Experienced. Chuck has been involved with mind mapping for over a decade. He has been monitoring the latest mind mapping software innovations on all platforms, Mac, Windows, and on mobile platforms.
  • Respected. Chuck Review has a worldwide following of experienced mind mapping experts and mind mapping users. For example, he was recently profiled in a cover story in the Using Mind Maps Magazine.

Chuck’s Mind Mapping Software Newsletter

One of the best ways you can get acquainted with mind mapping on a deeper level is to sign up for Chuck’s Mind Mapping Software Update. By signing up for Chuck’s newsletter, you’ll be kept informed about the latest blog posts and research reports as they appear and never miss an important blog post.

1000+ Bloggers Share Their Blogging Habits

Posted June 30th @ 6:30 am by Roger C. ParkerPrint

Here’s your chance to find out how your blogging experiences compare with the blogging habits of over 1,000 other bloggers.

Click the graphic to read a blog post summarizing the results of Orbit Media’s recent, widely-promoted survey.

In all, 1033 bloggers completed the survey, from all 50 US states and 37 countries.

Background of the blogging survey

The survey was conducted by Orbit Media Studio, a Chicago digital and content marketing agency co-founded by Andy Crestodina.

Andy Crestodina is the author of Content Chemistry: An Illustrated Handbook of Content Marketing.

He’s also a frequent contributor to the Content Marketing Institute blog. Andy was a recent Published & Profitable Author Thought Leader interview guest.

During our interview, which you can listen to here, Andy and I discussed Positioning Your Book in a Crowded Field.  Andy also shared a timeline of the steps involved in  planning, writing, designing, and promoting Content Chemistry.

What you can learn from the survey results

The survey generated detailed responses from–as Andy put it–“11 simple questions about the time, place, and process.”

From the results, you can gain a benchmark to compare your own experiences in terms of:

  • Are you spending too much, or too little, time blogging? You’ll be able to compare how long it takes you to write a blog post to how long it takes others to write a typical blog post.
  • What’s the best time to blog? You can compare your favorite time to blog with the experiences of others.
  • Are you blogging often enough? You can compare your blogging frequency with others.
  • How does the length of your blog posts compare to the typical blog post length of other bloggers? The responses will help you decide if you are under-writing or over-writing.

Other questions involved guest posts, embedded media, and different ways to drive traffic to your blog or website.

Survey response bonus resources

In addition to Orbit Media’s own analysis of survey responses, they solicited independent opinions survey analyses from a variety of content marketing experts around the country to contribute their perspective. This greatly enhances the narrative, or story, aspects of the survey results.

Finally, as often happens with A-list blog posts, dozens of readers contributed comments describing their reactions to the survey results as well as asking questions which sparked interesting dialog.

How Orbit Media promoted the blogging survey

If you’ve ever thought about survey your prospects and followers, you’ll appreciate the details of an earlier blog post about how Orbit Media created, marketed, and compiled their blogging survey.

Including the details of their survey methodology is valuable not only because it enhances the credibility of the survey results, but it also provides a context for comparing your blogging habits with the survey results. After you’ve read the results of the Orbit Media blogging survey, share your comments or questions below.

Want to Write a “Perennial” Bestselling Book?

Posted June 24th @ 6:20 am by Roger C. ParkerPrint

Visit and learn more about Richard Bolles's perennial bestseller, What Color Is Your Parachute?, the world's most popular career guide in its 41st editionIf you want to write a “perennial” bestselling nonfiction book, one that remains a bestseller year after year for decades, attend this afternoon’s Author Thought Leader interview with Richard Bolles.

This afternoon, Tuesday, June 24th, at 4 pm Eastern, Richard Bolles will share some of the writing lessons and tips he’s learned writing–and rewriting–What Color Is Your Parachute? A Practical Manual for Job hunters and Career Changers.

It’s the world’s most popular guide to job hunting and career changing, now in its 41st edition!

We’ll be discussing Parachute’s background as a self-published book, as well as writing tips and lessons that Richard Bolles has learned during the 3 decades of the book’s consistent leadership in its category.

What are the lessons we can takeaway from Parachute’s success?

I’ve been studying Parachute for over 30 years. (See previous blog post.)

During today’s author thought leader interview teleseminar call, we’ll be addressing two core questions:

  • Where does he find the time to research and write a new edition each year?
  • How did Richard Bolles find the time to write 2 new books in the Parachute series this year?

I’m also going to ask Richard Bolles to discuss his writing habits and tools he uses when writing new books or updating previous editions of his books and workbooks.

To attend my Richard Bolles interview

I’ll be talking to Richard Bolles, Tuesday, June 24, at 4 PM Eastern. To attend, dial 605-475-6150 and enter PIN 513391. Call-in early and say hello! There will be time for comments and questions at the end of the call. Or, submit comments and questions about What Color Is Your Parachute? as comments, below.

Richard Bolles to Share Secrets of Writing and Thought Leadership Secrets

Posted June 22nd @ 6:42 am by Roger C. ParkerPrint

Richard Bolles to share writing lessons based on writing a book that's sold over 10 million copies during the past 30 yearsJoin me when Richard Bolles and I discuss writing–and rewriting–What Color Is Your Parachute?, the world’s most popular guide for job hunters and career changers.

Decades before the term “thought leader” became popular, Richard Bolles was inspiring readers with inspiring insights and practical strategies to change their lives by finding the strength to find more satisfying jobs and careers.

During the past 3 decades, What Color Is Your Parachute? has sold over 10 million copies around the world.

Richard N. Bolles’ career provides a case study in long-term thought leadership success, with lessons for any new author who aspires to the highest levels of success.

What I learned from Richard Bolles

Like generations of other readers, continuing to this day, an early edition of What Color Is Your Parachute? was the catalyst that helped me move beyond a job I had outgrown. It’s exercises and questions helped me better define my goals and resources, and take action when action was needed.

Learn more about the 2014 version of Richard Bolles What Color is Your Parachute at Amazon.comMore important, reading What Color Is Your Parachute? inspired me by providing a model of what a book should be: a synthesis of empathy, content, and design.

  • Empathy. Reading What Color Is Your Parachute? way back when, I was amazed at how I felt he was writing directly to me. It was more like a conversation, or personal letter from a best friend, rather than “advice from an expert.”
  • Content. Richard Bolles was one of the first authors I discovered who demonstrate that aspirational books containing detailed advice and strategies can be tightly written and easily read. The advice is detailed, but there’s no fluff, jargon, or filler; “conversational” rather than rambling or jargon-filled.
  • Design. Although often not recognized as a pioneering visual thinking book, What Color Is Your Parachute? has always been an easy book to read because of the way the pages are visually organized with call-outs, cartoons, graphics, illustrations, lists, subheads, and tables. The result is that the design of each page guides readers through the content and organizes it into manageable, bite-sized chunks.

These 3 qualities still present in the fourth edition of Richard Bolles’s What Color Is Your Parachute? Job-Hunters Workbook (see Why Your Next Book Should be a Workbook) and his two new books:

Who should attend my interview with Richard N. Bolles Next Tuesday

My interview with Richard Bolles is for you if you’re in transition, as a job-hunter or career changer, or you’re considering writing a book to establish your expertise and wonder what it takes to become a thought leader in your field.

During our interview, I’ll be asking questions like:

  1. Where do you find the time to rewrite What Color Is Your Parachute? each year?
  2. What are some of your writing habits and rituals?
  3. Is writing easier now than it was ten or twenty years ago?
  4. What kind of advice do you have for today’s job hunters and career changers?

To attend my interview with Richard Bolles

I’ll be talking to Richard Bolles, Tuesday, June 24, at 4 PM Eastern. To attend, dial 605-475-6150 and enter PIN 513391. Call-in early and say hello! There will be time for comments and questions at the end of the call. You’re invited to submit questions before the call as comments, below.

DoodleeBooks Is Your Chance to Support Tomorrow’s Authors and Writers

Posted June 21st @ 6:28 am by Roger C. ParkerPrint

Help the next generation of authors and writers discover their creativity by supporting Betsy Parker Geist's DoodleeBooks' Kickstarter campaign Click the graphic and discover DoodleeBook’s inspiring Kickstart project–your chance to help tomorrow’s authors and writers discover their creativity with an interactive iPad app that makes it easy for kids to illustrate and tell their stories!

DoodleeBooks: Read. Listen. Create. Share. Personalized!

It’s never too early to help kids develop their creativity

During the decade-plus that I have been interviewing bestselling authors and marketing thought leaders,  the one thing that the vast majority of successful writers have had in common was that they came from a home where reading was encouraged.

View a video of DoodleeBooks in action on an iPad, helping a child discover their writing, drawing, and storytelling creativityDoodleeBooks is an iPad app that does more than just inspire a love of reading. It provides an interactive way for kids to develop their creativity by becoming actively involved drawing, creating, and sharing their personal stories. It delivers:

  • Stories personalized with the child’s name in text and audio
  • An audio soundtrack of narration and sound effects
  • A creative canvas on each page, allowing kids to illustrate the stories themselves
  • Easy ways to share their DoodleeBooks projects by email and social media

There are even stories in multiple languages to help kids communicate in multi-lingual situations.

Visit the DoodleeBooks Kickstarter page to learn more about Betsy Parker Geist's backgroundHow to learn more  about the DoodleeBooks app

Learn more about Becky Parker Geist (no relation) and find out how to support her DoodleeBooks Kickstarter project. Supporting Becky’s DoodleeBooks project is an ideal way for you to say “thanks” to your parents or grandparents who may have helped you discover the joy of reading and/or drawing at an early age.

Spend More Time Writing, Less Time Looking for Files

Posted June 20th @ 6:46 am by Roger C. ParkerPrint

Mindjet File Finder template helps you spend more time writing, less time looking for lost filesClick the graphic to learn how to boost your productivity so you can spend more time writing and less time searching for lost files on your computer.

If you’re like most busy writers and content marketers, you may be spending more time than you’d like searching for previously-saved files on your computer and back-up devices.

That’s how it used to be with me, until developed and refined my Content Dashboard which makes it easy to visually track experts, ideas, #hashtags, projects, resources, and testimonials.

But, I needed more than just a content dashboard!

Although my content dashboard immediately made a huge difference in my productivity, by itself, it couldn’t do the whole job.

That’s why I devoted my latest article on Mindjet’s Conspire Blog to describing a mind map template that I used to consistently organize the folders and files on all of my Windows and Mac computers, my laptop, and cloud storage.

The topics and subtopics on my Content Dashboard now correlate to the folders and subfolders on my computers, saving time every day!

Points the way to increased productivity

I described my content dashboard and File Finder mind map and article to inspire you to take a fresh look at the way you’ve organized the folders and files on your computers and laptop.

Obviously, the specifics of what works for me may not work for you. But, the dashboard and File Finder can be easily modified to reflect your requirements and workflow.  The big question is: Would a content dashboard and File Finder work for you? Share your experiences, impressions, and questions below, as comments!