New Podcasting Mind Map for Content Marketers

Posted March 14th @ 1:16 pm by Roger C. ParkerPrint

Use this new Podcasting Mindjet mind mapping template to help podcasters save time preparing their weekly content marketing interviewsThis new podcasting mind map template saves authors and content marketers time preparing podcasts and interviews.

If you use podcasts as a regular part of your content marketing, you should check out this two-part series that appeared on Mindjet’s Conspire Blog:

  • Part 1 describes the importance of using mind maps to plan, produce, and track your podcasts. It includes an example of a mind map I created for a recent interview with best-selling author, Amy Morin, author of 13 Things that Mentally Strong people Don’t Do.
  • Part 2, includes a sample Mindjet MindManager template you can view online or download and use for your planning upcoming podcasts. There are ideas for modifying the template or using it as a model for creating your own content marketing podcast mind map template using other mind mapping software programs.

Mindjet Dashboard Series

This two-part blog-post series is part of my ongoing Mindjet Dashboard Series which contains downloadable templates for using mind maps as an everyday content marketing and writing tool.

  • Authors can use mind maps to plan their book’s contents, analyze their book’s competition, as well as prepare a marketing launch plan for their forthcoming book.
  • Content marketers can use mind maps to follow the experts and experts in their field, locate appropriate #hashtags, and keep track of ideas for upcoming articles, blog posts, and white papers.

I’ve been using mind maps for over a dozen years preparing weekly podcast interviews with over 500 nonfiction authors and marketing experts. In the beginning, it was taking me 2 or 3 hours to prepare for each one-hour interview.

Working with Mindjet’s MindManager reduced the preparation time for each interview to less than an hour….and significantly improved the quality of the interviews. You can listen over a dozen of these content marketing and author interviews here.

If you’re an author or content marketer, are you currently using mind mapping to organize your ideas and save time on a daily basis? Share your experiences and concerns, below, as comments.

How Ann Handley Positioned Everybody Writes Against 55,612 Other Books about Writing

Posted March 9th @ 6:40 am by Roger C. ParkerPrint

Find out how the Marketing Prof's Ann Handley positioned her bestselling Everybody Writes against thousands of competing writing booksSearch Amazon.com for “books about writing,” and 55,612 results show up!

Nevertheless, Ann Handley’s Everybody Writes: Your Go-To Guide to Writing Ridiculously Good Content beat the odds and became a Wall Street Journal and Amazon.com Top 100 bestseller!

How did she do it?

Find out when I interview Ann Handley on the next Published & Profitable Author Thought Leader call. Join us Tuesday, March 10, at 4 PM Eastern.

Respected marketing and content authority

Ann Handley is one of the most recognized voices in content marketing. She’s an A-list keynote speaker and the Marketing Prof’s Chief Content Officer. I’ve been following her marketing articles for almost two decades.

Ann writes and simplifies even the most complex marketing topics in a conversational tone with warmth and humor.

Her first book, co-authored with C. C. Chapman, was Content Rules:  How to Create Killer Blogs. Podcasts, Videos, Ebooks, Webinars (and More) that Engage Customers and Ignite Your Business.

Content Rules appeared in 2012. It played a major tole in establishing content marketing as a key marketing tactic.

During our call, Ann will be sharing some of her favorite writing and marketing tips, and discussed her experiences planning, writing, and promoting Everybody Writes.

Why book positioning matters

Positioning plays a crucial role in writing and publishing success, as I discussed in a recent Orbit Media guest post, 10 Questions to Ask Yourself When Positioning Your Book in a Crowded Field.

No matter how relevant your information, or how polished your writing skills, a poorly positioned book is destined to a major disappointment.

In addition to asking Ann about how she positioned Everybody Writes and how she created a compelling content structure–and finished her book on time, despite a busy schedule–I’ll be asking Ann to share her favorite advice and tips for authors and content marketers.

How to attend my interview with Ann Handley

I’ll be interviewing Ann Handley tomorrow, Tuesday, March 10, at 4 PM Eastern. All Published & Profitable friends and members are invited to this live teleseminar interview. To join us, simply dial 605-475-6150 and enter PIN 513391. There will be an opportunity to ask questions at the end of the call. Call early, introduce yourself, and say hello!

Enter Your Best Content In the 2015 Content Marketing Awards

Posted March 6th @ 6:02 am by Roger C. ParkerPrint

Enter your best content in the Content Marketing Awards Program, now in its 12th year!Give your content the exposure it deserves by entering it in the 12th annual Content Marketing Awards.

The Content Marketing Awards are presented and owned by the Content Marketing Institute.

The purpose is to recognize and award the best content marketing projects, agencies and marketers in the industry each year. Awards will be presented at the Content Marketing World in September.

75 categories

This year’s Content Marketing Awards includes 75 categories recognizing all aspects of content marketing, from strategy to distribution, from design to editorial.

Primary and secondary categories (partial listing) include:

  • Strategy
  • Distribution
    • Social Media
    • Video
    • Publication by Industry
  • Editorial
  • Design

There’s even an Agency of the Year award!

To find the best “fit” for your favorite content, visit the Content Marketing Awards/Categories page for more information about each of the 75 categories.

Open for entries now!

Entries are currently being accepted. The deadline is May 1, 2015. The Early Bird deadline is March 27th.

Full entry information is available at the Content Marketing Awards site. You can also access a list of Content Marketing Award winners for 2011, 2012, 2013, and 2014.

Meet the judges

While you’re at the Content Marketing Awards site, check-out the credentials of the more than 60 judges who will be participating in this year’s awards. Check out their clients, their publications, and their years of experience in content marketing! The list is alphabetical, so you’ll have to scroll down to find my name, but I’m pleased to be participating in the judging this year!

Ann Handley to share her experiences writing Everybody Writes

Posted March 1st @ 6:14 am by Roger C. ParkerPrint

Learn how Ann Handley wrote her Everybody Writes bestseller shown in this Mindjet MindManager mind mapGet a fresh perspective on writing for results when I interview Ann Handley, author of Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content.

Ann Handley will share writing strategies and tips and how she planned and wrote her bestselling content marketing book on Tuesday, March 10, at 4 PM Eastern.

Background

Ann is the Chief Content Officer of the Marketing Profs.

The Marketing Profs offers real-world education for modern marketers through training, best practices,  research, and other content.  (Select Topics from the menu, or scroll down to the footer for more details.)

Learn more about Everybody Writes

Here are are a couple of ways you can familiarize yourself with Ann Handley’s Everybody Writes before our interview on Tuesday, March 10:

  • Learn more about Everybody Writes at Amazon.com. Be sure to click the Look Inside icon attached to the book cover and check out the 70+ Reader Reviews.
  • Explore a Mind Map of Everybody Writes. You can explore a Mindjet mind map of Everybody Writes online at Biggerplate.com. Or, if you’re a Mindjet MindManager user, you can download the map and use it to take notes during our call or while reading Everybody Writes.

Everybody Writes is not just another writing book!

When I initially wrote about Everybody Writes in in an earlier blog post, I emphasized that it’s “not just another book about writing:”

Everybody Writes is more than just another book about writing. It’s a book with its origins in content marketing. It’s a follow-up to her co-authored pioneering book, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks (And More) That Engage Customers and Ignite Your Business, which continues to be a bestselling content marketing title.

How to attend my interview with Ann Handley

All Published and Profitable friends and members are interviewed to join my interview with Ann Handley on Tuesday, March 10, at 4 PM Eastern. There is no charge to attend. Simply dial 605-475-6150 and enter PIN 513391. You’re encouraged to call in early and say hello.  There will be an opportunity for you to ask Ann Handley questions, or you can submit questions ahead of time, as comments, below.

Scott Aughtmon Shares His Content Marketing Pivots & Lessons

Posted February 28th @ 2:12 pm by Roger C. ParkerPrint

Scott Aughtmon shares his path to content marketing and ebook publishing success during this recorded Published and Profitable author thought leader interviewIn this interview, Scott Aughtmon shares the Pivots and lessons they taught on his journey to content marketing success.

Pivots, a term popularized in a Content Marketing Institute Podcast Series, are career and business turning points. Pivots occur when a challenge appears, an action is taken, and lessons are learned.

Scott Aughtmon's 51 Content Marketing Hacks offers relevent and helpful ideas, examples, and strategiesIn the latest Published and Profitable Author Thought Leader interview, Scott Aughtmon discussed the 5 Pivots that changed his career and his business, and the lessons they taught him.

Scott’s lessons can help any author or content marketer who wants to:

By listening to our recorded interview, you’ll find out:

  • Where Scott learned to write for results and the authors and books that helped him the most.
  • How to approach and convince contributors so you can publish an ebook with minimum writing.
  • Why guest blogging is such an important content marketing tool.
  • and much more.

Click the image to download a copy of a Pivot note-taking sheet to use listening to Scott Aughtmon's content marketing journey interviewValuable bonus

To help you make the most of this valuable Author Thought Leader interview with Scott Aughtmon, you can download a free Note-taking Worksheet while listening.

Use the worksheet to jot down ideas about the Pivot (or challenge), Scott’s Action (or response), and the Lessons it teaches.

You can also use this worksheet when evaluating your own career Pivots or the key turning points in your firm’s history.

Another Pivot resource

If you’re interested in Pivots and want to learn more about their role in your career or firm’s history, you can learn more and download another Pivot worksheet included in my recent Content Marketing Institute Blog post, Worksheet: Turn Your Pivot Points into Stories for Better Content Marketing.

Share your comments

After listening to my recorded Pivots and the Lessons They Teach, you’re invited to share your impressions and takeaways about our interview as comments, below. You can also ask any questions you might have about career pivots and the lessons they teach authors and content marketers.

Scott Aughtmon’s Tips to Ramp Up Your Blogs and Ebooks

Posted February 23rd @ 6:11 am by Roger C. ParkerPrint

Listen as Scott Aughtmon shares the pivots, or turning points, as he became a content marketing author and expertIf you’re a content marketer, you probably recognized “Ramp up” from Scott Aughtmon’s @RampBusinesses Twitter handle.

Scott is a popular contributor to the Content Marketing Institute blog.

He prepared one of their most popular, and widely reprinted, infographics, The Content Marketer’s Essential Guide to the 21 Types of Content We Crave.

View Scott Aughtmon's 21 Types of Content We Crave infographic on the Continent Marketing Institute blogHe also wrote 51 Content Marketing Hacks and a two-volume of compilation of lessons from America’s top marketers.

Join me when I interview with Scott Aughtmon

On Tuesday, February 24, at 4 PM Eastern, I’m interviewing Scott Aughtmon during an exclusive Published & Profitable Author Thought Leader interview.  Scott will share:

  1. His most important career pivots, (turning points), and the lessons they taught as he established himself as an author and content marketing thought leader.
  2. Blogging Tips and Hacks, like 4 Ways to Make Your Marketing More Effective, an example of a story that teaches important lessons.
  3. 2 Ways to Write a book with Minimum Effort–simple, proven, but often-overlooked ideas that can speed your journey to becoming a published author.

You’ll learn the the role that specific blog posts played in his success, like The Content Strategy that Made Justin Bieber a Star.

Join this unique learning opportunity

All Published & Profitable friends and members are invited to Tuesday’s interview with Scott Aughtmon, February 24, from 4 – 5 PM Eastern. To join us, simply dial 605-475-6150 and enter PIN 513391. There will be an opportunity for you to ask Scott questions, or you’re invited to submit them ahead of time, as comments, below.