Behind the Scenes at the Content Marketing Institute with Joe Pulizzi’s Content Inc.

Posted September 27th @ 6:48 am by Roger C. ParkerPrint

Are you looking for a road map for content marketing success? Joe Pulizzi’s Content Inc. shares the Content Marketing Institute’s 8-step content strategy.

In Content Inc., subtitled, How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses, Joe details each step of the Content Marketing Institute’s content-driven strategy, and shows how the same strategy has driven the success of other leading businesses.

Nothing held back

In a conversational tone, backed-up with specific examples, references, and resource links, Joe Pulizzi shares:

  • The crucial difference between the Content Inc. formula and traditional entrepreneurial approaches
  • Specific lessons, tactics, and tips for each of Content Inc.’s 8-steps
  • Examples, case studies, and commentary from trusted content marketing and social media leaders like:
    • Ann Handley, Chief Content Officer at the Marketing Profs
    • Michael Stelzner founder, the Social Media Examiner
    • Jay Baer from Convince and Convert
    • Daren Rowse from ProBlogger and the Digital Photography School
    • Brian Clark, Copyblogger’s founder (who also wrote Content Inc.’s Foreword)

There are also numerous inspiring case studies and examples from successful content-driven entrepreneurial start-ups like:

Content Inc shares more than just “good news”

One of the most refreshing aspects of Content Inc., (other than its conversational tone and short, focused chapters and numerous illustrations) is its candor.

Content Inc., shares the lessons learned it learned along the way. It shares the disappointments, occasional learning curves, and the wasted effort that it and other start-ups learned the hard way.

The Content Inc. formula didn’t occur in a flash of inspiration; it was the result of learning by doing, then analyzing the results. It resulted from a continuing refinement and self-improvement, along with disciplined management tactics like purposeful leadership, delegation, and project management.

Part 3: The Content Tilt

Although I have underlined, later reread, and visited resources from every one of the 24 chapters in Content Inc’s, I consider Part 3: The Content Tilt to be worth the price of admission.

If you’re really pressed for time, the three chapters in Part 3 will provide enough of a fresh perspective to get you started, until you have time to read the remaining chapters in greater detail. The 3 chapters are:

  • Chapter 5: Understanding the Power of the “Tilt,” pages 55 to 63
  • Chapter 6: Discovering Your Content Mission, pages 65 to 71
  • Chapter 7: Ways to Unearth Your Content Tilt, pages 73-82

How to learn more about Joe Pulizzi’s Content Inc.

View or download a mind map of Content Inc. The mind map provides an at-a-glance view of Content Inc.’s content strategy, and the range of topics it covers. Plus, if you’re a Mindjet MindManager user, you can use the mind map as a template to take notes while you’re reading Content Inc.

Attend a free Content Inc. interview with Joe Pulizz next week.

As part of Published & Profitable’s continuing series of author thought leader interviews with bestselling nonfiction authors and marketing leaders, I’ll be discussing Content Inc. with Joe Pulizzi on Tuesday, September 29, at 4 PM Eastern.

All Published & Profitable friends and members are invited to attend. There is no charge to attend.

To join us, dial 605-475-6150 and enter PIN 513391. There will be an opportunity to ask Joe Pulizzi questions about Content Inc. message or his experiences writing Content Inc. at the end of the call. You can also submit them ahead of the time as comments, below. Hope you can join us!

How to Create a Powerful Presence when Presenting

Posted September 21st @ 6:33 am by Roger C. ParkerPrint

Nick Morgan’s Power Cues helps you monitor the messages your brain and body project when you’re speaking, presenting…or, even, listening to others

Discover the nonverbal side of speaking and presenting this week when I interview Dr. Nick Morgan, author of Power Cues:  The Subtle Science of Leading Groups, Persuading Others, and Maximizing Your Personal Impact.

Join me tomorrow when I interview Nick Morgan on Tuesday, September 22, at 4:00 PM Eastern.

Years from now, you may remember tomorrow’s live interview as the “wake up call” to re-examining your presentation and speaking style.

Nick Morgan, is the author of numerous books about effective communication skills. He is widely respected for his work with a “who’s who” of top authors, influencers, and thought leaders–many of whom I’ve had the privilege of interviewing on these calls.

Nick Morgan’s “Dirty Secret of Public Speaking”

If you’re interested in cultivating a powerful leadership presence when presenting or speaking, you can prepare for tomorrow’s call by reading Nick Morgan’s recent Public Words blog post, The Dirty Secret of Public Speaking—and What To Do About It. In it, he wrote,

One of the dirty secrets of public speaking is that audiences don’t remember much of what you say. I’ve seen a range of studies over the years showing retention of anywhere from 10 to 30 percent of what an audience hears.

As you can see from his opening sentence, Nick Morgan has more to say about presentations than the usual content and design approaches.

Power Cues tells a different story, one that will help you become more effective when you tell your story or make your case in person to audiences of 1, 5, 50, or 500.

Inside Nick Morgan’s Power Cues

Nick Morgan examines new brain and behavioral science revelations about how humans communicate, and the importance of authentic face-to-face interactions — visual cues, subtle gestures, sounds and signals that elicit emotion — and the profound implications for leaders who are not in-tune to them.

By tapping into these new findings leaders will understand how to become much more persuasive and successful and communicate more effectively.

  • Power Cues describes 7 nonverbal clues. These either work for you, or against you, when you present or speak.
  • You’ll also learn how to “listen to your gut.” This will help you become a more sensitive listener, able to decode the nonverbal clues that others are sending–but you may be currently ignoring.

You’re invited to immediately download a sample chapter from Power Cues–no registration required.

Why you’ll want to attend tomorrow’s call

Nick and I will discuss topics like:

  • Turning points in Nick Morgan’s career–and the careers of those he’s coached
  • Power Cue’s timeline and the decisions he faced at different stages of the book’s development from initial concept to publication (and beyond).
  • Lessons taught by recent brain research and their implications for presenters, speakers, and leaders
  • Options and resources for those who want to advance their career by taking the next step beyond reading.

How to attend tomorrow’s call

My interview with Power Cues author Nick Morgan takes place Tuesday, September 22, 2015, at 4:00 PM Eastern. All Published & Profitable friends and members are invited to attend. To join us, dial 605-475-6150 and enter PIN 513391. There will be an opportunity to ask questions at the end of the call, or I invite you to submit them ahead of the time as comments, below.

Joe Pulizzi’s New Book Shares Content Marketing Institute Strategy | Mindjet Mind Map

Posted September 20th @ 6:58 am by Roger C. ParkerPrint

Click the image to view mind map showing the Content Marketing Institute’s strategy shared in Joe Pulizzi’s bestelling business book Content Inc.

In the past, entrepreneurs would create a product and then try to find customers.

Content Inc. describes a better alternative

Joe Pulizzi has turned the typical entrepreneurial journey–one that rarely succeeded–upside down.

Subtitled, How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses, Content Inc. describes a simpler, more practical example based on a simple 3-step process:

  1. Develop valuable content.
  2. Build an audience around that content.
  3. Create products and services for that audience.

What the mind map reveals…

The mind map of Joe Pulizzi’s Content Inc., reveals a 24-chapter book divided into the 8 step steps that guided the success of the Content Marketing Institute–and countless other highly-successful firms that followed the same process. The 8  steps include:

Part 1: Starting the Journey. The first two chapters discuss the importance of beginning with the end in mind, and the importance of taking the time to content model to drive your firm’s success.

Part 2: The Sweet Spot. The next two chapters is based on identifying the intersection of your unique knowledge or skill area and your passion. For larger corporations and established businesses, Joe offers an alternative approach.

Part 3: The Content Tilt. The three chapters in the next step of the Content Inc. model include numerous examples of firms in different fields that have adopted a content-driven approach. If you’re a marketing professional, you’ll undoubtedly recognize many of the examples shared in this section. In this section, I especially enjoyed the “Set Up Listening Posts” idea, and the different ways to test the effectiveness of various content tilts.

Part 4:  Building the Base. While viewing, or after downloading Content Inc.’s mind map, you’ll may be struck–like I was–by the difference between Joe Pulizzi’s book and many other content marketing books. Specifically, the weakness of many competing books is that they begin with building the base, rather than addressing the planning steps that should precede building the base. Part 4 contains four chapters; my favorite was Chapter 9, Content Ideation.

Significantly, rather than creating a platform before you’re ready, Content Inc. emphasizes the steps you should take before you select a platform, create a content calendar, and staff your content marketing resources.

Part 5: Harvesting Your Audience. The four chapters in Part 5 address topics that undermine the success of firms who create good content, but fail to fine-tune their message and optimize their results. Highlights of this section for me include Chapter 15, Building for Findability, Chapter 16, with the provocative title Stealing Audience, and Chapter 17, Social Media Integration.

Parts 6, 7, and 8:  Diversification, Monetization, and Next-level Content Inc. I’ve grouped the seven chapters in this section together because–unfortunately–many firms fail to optimize the foundation (described in the previous Parts) needed to move beyond the “basic, ” or “survival” stage. The information in these chapters, however, will be appreciated by firms who already have a strong content marketing foundation.

Why a mind map of Content Inc.?

I’m often asked questions like,

The reason I’ve created and shared so many mind maps of bestselling business, content marketing, and writing books is that creating the mind maps with Mindjet’s MindManager helps me get a better understanding of each book’s content structure.

The mind maps also help me better understand the structure of the types of nonfiction books desired by today’s readers.

I create the mind maps using Mindjet’s MindManager and post them online at Biggerplate, the largest mind mapping community. It’s free member library contains thousands of mind maps and templates viewed and downloaded for use with all brands of mind mapping software.

  • If you’re currently a MindManager user, you can download the mind map of Joe Pulizzi’s Content Inc., and use it to take notes while reading. You’ll find mind mapping far superior than underlining, plus you can insert links to resources you want to explore later.
  • If you’re not currently a MindManager user, you can view the mind map online before buying Joe Pulizzi’s Content Inc.  This will give you a much better understanding of the book’s content structure than simply viewing the table of contents online.
  • If you currently use a different mind mapping software program, you may be pleased to find that your present software may be capable of importing Mindjet’s MindManager software. (Consult your program’s documentation.)

Coming soon…

An exclusive interview with Joe Pulizzi, Content Inc.’s author!

marketing strategy

Wanted: Current and Former Mind Map Users

Posted September 19th @ 5:22 pm by Roger C. ParkerPrint

Whether you’re new to mind mapping, an expert mind mapper, you’re invited to share your experiences in Chuck Frey’s 2015 Mind Mapping Trends Survey.

Your participation is also invited if you have previously tried mind mapping software and were disappointed.

Survey benefits for ALL mind mapping users

  • If you’re a newcomer to mind mapping, this survey offers you a chance to share your questions and concerns, suggesting blog posts and training topics tailored to boost your creativity and productivity. this your by is your chance to share what you liked about mind mapping software and what you find confusing or difficult.

This survey is your chance to suggest specific applications and topics, like marketing plans or research projects, where you’d like to learn more about how others benefit from mind mapping.

  • If you’re an enthusiastic mind mapping user, this survey gives you an opportunity to share your enthusiasm by showing others how mind mapping software has contributed to your success and boosted your creativity and productivity. This survey also allows you to suggest areas where you’d like to increase your efficiency by learning more about templates, shortcuts, and frequently-overlooked commands.
  • If you’re previously tried mind mapping software, but don’t use it on a day-to-day basis, this survey is your opportunity to share your concerns and disappointments. By sharing your experiences, the MindMapping Software Blog and the broader mind mapping community can address your concerns and experiences in future blog posts and training.

Learning while sharing your mind mapping experiences

I learned just from filling out the survey! As I was filling out Chuck Frey’s Mind Mapping Software Blog’s 2015 Mind Mapping User Survey last night, it struck me that there were so many additional ways I could be using mind mapping to boost my creativity and productivity. In addition, there will be a random drawing for a full year’s membership in Chuck Frey’s Mind Mapping Insider program!

Plus, potential business applications for

Viveka von Rosen’s Tips for LinkedIn Profile Success

Posted September 7th @ 6:36 am by Roger C. ParkerPrint

Get a fresh perspective on creating a concise, compelling LinkedIn Profile by listening to my recent interview with Viveka von Rosen!

Your LinkedIn profile paves the way for your LinkedIn marketing success.

To succeed, your profile must be concise, engaging, and fine-tuned to attract your ideal clients, followers, and influencers.

That’s why I invited Viveka von Rosen, top social marketing expert, to share profile ideas and actionable tips for you if you are :

  • Creating your first LinkedIn Profile
  • Evaluating and updating your current LinkedIn Profile
  • Interested in using LinkedIn publishing as a content marketing tool

Click the image, above, to download or listen to a recording of our recent call.

Viveka von Rosen background

Viveka von Rosen started using LinkedIn in 2005 when she saw a presentation on the opportunities of Business Networking with LinkedIn. Having doubled her own business with face-to-face networking, she saw the immense potential of a business online networking site.

Viveka von Rosen is a top social marketing expert and founder of Linked Into Business.

She’s also the author of LinkedIn Marketing: An Hour a Day. She’s also a frequent contributor to the Social Media Examiner

She’s known internationally as “The LinkedIn Expert.” Viveka has been cited as:

  • Forbes Top 20 Women in Social Media (2011, 2012, 2013, 2014)
  • Forbes Top 50 Most Influential People in Social Media (2011, 2012, 2013, 2014)
  • A LinkedIn Top 25 Social Media Influencer
  • One of the Top 25 Women in Social Media by CEO Magazine

She frequently speaks to business owners, corporations, legal firms and associations on the benefits of marketing with social media, and–in particular–marketing with LinkedIn.

#LinkedInChat host

Viveka is the host of the biggest LinkedIn chat on Twitter, #LinkedInChat, recently quoted by Mashable as one of the Top 10 Business Bblogs.

Viveka is also co-moderator of LinkedStrategies, the largest LinkedIn strategy group on LinkedIn. She is constantly learning, sharing and transferring social media skills and strategies to her tribe.

Topics addressed in our call

Among the topics addressed during our recorded call, that you can access here, Viveka and I discussed the “must have” content and design elements that should appear in your LinkedIn profile. We also discussed ways to tell your story by examining the building blocks of LinkedIn profiles. Share your takeaways, LinkedIn Profile concerns, and questions as comments, below!

LinkedIn Expert’s Tips for Improving Your LinkedIn Profile

Posted September 1st @ 7:39 am by Roger C. ParkerPrint

Your LinkedIn profile plays a “make or break” role in your LinkedIn marketing success.

The effectiveness of your profile determines whether or not prospective agents, clients, employers, influencers, and readers decide to read on–or click away.

Learn more about the building blocks and best practices of LinkedIn Profile Success by attending today’s free Published and Profitable Author Thought Leader interview call.

This afternoon at 4 Eastern, Linked Into Business expert, Viveka von Rosen, author of LinkedIn Marketing: An Hour a Day,  when she shares Practical Tips for LinkedIn Profile Success.

Viveka’s also a frequently contributes articles about LinkedIn for business topics for the Social Media Examiner.

You’ll gain fresh insights into why your LinkedIn marketing plays an increasingly important role in your marketing success.

Why you’ll want to attend today’s call

This afternoon’s call offers you a unique opportunity to get a fresh perspective on your profile’s effectiveness from a internationally known LinkedIn expert, speaker, and trainer.

–  Fresh perspective. You’ll learn how to take a fresh look at your profile and analyze it’s effectiveness in terms of your LinkedIn marketing goals and objectives.

–  Tips for improving your Profile. Viveka von Rosen will share practical tips for improving your profile by building in “hooks” that will engage your prospective clients and employers  and make them want to learn more.

Don’t take your LinkedIn Profile for taken for granted!

As Viveka recently said,

“The major thing that separates successful LinkedIn users from the rest is that they take their profiles seriously and they continually strive to make them better!”

Attend our call to find out how you to take a fresh look at your LinkedIn profile and and identify the steps you can take to increase its effectiveness.

How to attend our call

  • Our call takes place Tuesday, September 1, at 4 PM Eastern.
  • To join us, simply dial 605-475-6150 and enter PIN 513391.

There’s no charge to attend. Downloadable note-taking sheets and a valuable bonus will be provided. You’re invited to invite your friends and coworkers. There will be an opportunity at the end of the call to ask questions–or you can submit them before the call as comments, below.

Viveka and I hope you can attend!