Blogging Tips from David Meerman Scott and Richard Jurek’s Marketing the Moon

Posted August 13th @ 1:16 am by Roger C. ParkerPrint

David Meerman Scott and Richard Jurek's Marketing the Moon Blog Shows Book Marketing Done RightClick the image to get the most out of next week’s interview with Marketing the Moon’s co-authors David Meerman Scott and Richard Jurek.

Their book site and blog, Marketing the Moon.com is an excellent example of author book marketing at its best.

-  Before publication, it provided a platform for the authors to introduce their upcoming book and build anticipation for its publication.

-  After publication, it provided a platform for promoting the book, consolidating reviews, and leveraging the co-author’s speaking and media interviews.

Book marketing and author branding

As we’ll be discussing during next week’s interview, Marketing the Moon.com not only promotes the co-authors’ book, but it also plays a continuing role in reinforcing the co-author’s personal brands. And, each time it’s updated, it renews the author’s personal passion for their subject.

Marketing the Moon: The Selling of the Apollo Lunar Program is a unique book. When I first reviewed it, I called it the “world’s first coffee table marketing book.” It s a design-intensive, carefully-researched case  study of the role that marketing played building support for what many consider America’s greatest post-World War II success. The story is enhanced by hundreds of relevant graphics.

What you’ll learn during Monday’s interview

Marketing, of course, is just one of the topics I’ll be discussing with David Meerman Scott and Richard Jurek during next week’s interview.

We’ll also be discussing the book’s timeline–beginning with the co-authors’ initial decision to write a book, how they organized their ideas, how they selected and convinced a publisher, plus their commitment desire to make Marketing the Moon a design-intensive, full-color, First Class book.

I’m especially interested in learning more about the co-authors’ experiences turning their lifelong passion into a published book, did the writing and publishing process enhance or take away from their passion for the topic?

For more on the topic, see How to Turn Your Passion into a Bestselling Marketing Book and Coming Soon: The World’s First Coffee-Table Marketing Book.

To attend our interview

Our interview takes place Monday, August 18, at 4:00 PM Eastern. All Published & Profitable friends and members are invited to attend. To attend, dial 605-475-6150 and enter PIN 513391. There will be an opportunity for you to ask questions at the end of the call, or you may submit them as comments, below.

How to Turn Your Passion into a Bestselling Marketing Book

Posted August 11th @ 6:10 am by Roger C. ParkerPrint

David Meerman Scott and Richard Jurek to Share Their Experiences Writing Marketing the Moon How did you convert a lifetime of passionate interest in America’s Apollo Lunar Program into a bestselling marketing book?

That’s the big question I’ll be asking David Meerman Scott and Richard Jurek next week when I ask them to describe their motives and experiences writing their bestselling Marketing the Moon: The Selling of the Apollo Lunar Program.

You’ll find the story behind writing Marketing the Moon as  fascinating as the the story behind the Alpollo Lunar Program, itself.

This interview is a “must attend” for anyone interested in sharing their passion as a bestselling nonfiction book.

This interview offers you a unique opportunity to get a behind-the-scenes view of the planning, writing, design, and marketing considerations that permit you to share your passion with a worldwide audience.

Marketing the Moon’s Background

David Meerman Scott and his co-author, Richard Jurek, are lifelong space enthusiasts and collectors of historic space artifacts.

David is thought to be the only person in the world with a lunar module descent engine thrust chamber in his living room. Richard Jurek has the world’s largest collection of $2 bills that have flown in space.

David and Richard frequently attend gatherings of former astronauts and others involved in America’s space program where they were able to talk with those involved at all levels of the Apollo Lunar Program.

Marketing the Moon interview details

During the interview, I’ll be asking questions David Meerman Scott and Richard Jurek questions like these:

  • Selling the concept. How do you interest the right publisher in producing a First Class book? At a time of turbulent change in book publishing, Marketing the Moon is a large, horizontal format, full-color book printed on top-quality paper.
  • Positioning and targeting. How did you position your book in a crowded field? How did you define your target market?
  • Content organizing. What were the steps you took to create an engaging story, with contemporary relevance, out of a historical event?
  • Text and graphics. How do you assemble a complex and ever-changing mixture of text and graphics into good-looking pages? There are hundreds of graphics, ranging from photographs, memos, letters, brochures, maps, and drawings. What comes first, the text or the graphics?

Most important, did the story or the lessons you share in Marketing the Moon change during the writing process? How close is the published Marketing the Moon to the book you described in the original book proposal?

To attend this interview

I’ll be interviewing Marketing the Moon co-authors David Meerman Scott and Richard Jurek Monday, August 18, at 4:00 PM Eastern. All  Published and Profitable friends and members are invited to attend. To attend, dial 605-475-6150 and enter PIN 513391. You’ll be able to ask your questions about Marketing the Moon or converting your passion into a bestselling marketing book during the call. Like previous 2014 Author Thought Leader Interviews this year, this call will be recorded.

How Limits Can Boost Your Writing and Content Marketing

Posted August 8th @ 8:21 am by Roger C. ParkerPrint

Mindjet MindManager mind map displaying the 7 Limits you can use the Paradoxical Power of Limits to boost your writing and content marketing productivity.Although more is usually better than less, the paradoxical Power of Limits shows you how to boost your writing and content creation productivity.

The Power of Limits is based on reframing or rescheduling your articles, blog posts, or book ideas, and reducing your options and choices.

In a  recent Content Marketing Institute blog post, 7 Limitations Can Boost Your Content Creation Productivity, I described 7 ways you can profit from applying the Power of Limits.

Simplicity lies at the core of the 7 limits that can boost your writing productivity.

Complexity breeds delays

Projects become bogged down, and writing gets delayed, when layer upon layer of tasks, decisions, and expectations are present.

This is especially true at the crucial start of a project, when many find it difficult to begin writing.

Success requires getting started writing as soon as possible

The 7 Limits described in my article, and shown in the Mindjet MindManager mind map above, save your time and help you start writing sooner. The sooner you start writing, the easier it will be for you to move forward, building momentum.

This will help you finish that all-important first draft as soon as possible, so you and your co-workers or editor can evaluate your project and decide what should be done next.

Remember: Nothing can happen until you finish the first draft!

Until then, you’re dealing with intention, rather than a draft that can be improved.

Origins of the 7 Limits

The 7 limits originated in my own experiences writing 40 books and thousands of blog posts, as well as the experiences of the authors and content marketers I’ve been mentoring around the world.

The 7 limits also benefited from books like Twyla Tharp’s The Creative Habit: Learn It and Use It for Life, which provided me with a new perspective to interpret my experiences and my client’s experiences.

Can you profit from the 7 Limits?

After you’ve had a chance to read my in the Content Marketing Institute guest post, let me know what you think of the 7 Limits and whether or not they could help you boost your writing and content creation productivity. Share your experiences, as well as suggest additional Limits, below, as comments.

Mind Map Reveals Structure of Dina Colman’s Four Quadrant Living

Posted August 4th @ 5:30 am by Roger C. ParkerPrint

BefoBefore tomorrow's interview, download a Mindjet mind map revealing the structure of Dina Colman's Four Quadrant Livingre tomorrow’s interview with Dina Colman, click the graphic to learn more about the contents of her indie-published book.

Few indie-published books from first-time authors have enjoyed the immediate success that accompanied the publication of Dina Colman’s Four Quadrant Living: Healthy Living Your New Way of Life.

As we’ll be discussing tomorrow, Tuesday, August 5th, at 4:00 PM EST, Dina worked as hard marketing her book as she did writing her book and organizing its 48 chapters into 4 major sections.

  • Dina paid more attention to the copy and design of her her book’s front and back covers than many authors spend on the introduction to their book.
  • She spent days fine-tuning her book’s title and subtitle, the same way leading bloggers and direct-marketers spend days searching for the perfect blog post titles and landing-page headlines.
  • She orchestrated a successful pre-launch party and event that ensured her book would become an Amazon Top 100 book.

What does it take to become a first-time successful indie-published author!

  • Download and study a mind map displaying the table of contents of Dina Colman’s Four Quadrant Living. The mind map, which you can view online if you’re not currently a Mindjet MindManager user, will give you an idea of the type of structure today’s readers appreciate.
  • Attend the interview which takes place on Tuesday, April 5, at 4:00 PM EST. All Published & Profitable members and friends are invited to attend. There is no charge.
    To attend, dial 605-475-6150 and enter PIN 513391. The call is free to all Published & Profitable friends and members. There will be time for comments and questions at the end of the call. Or, you can submit comments and questions about indie-publishing and book marketing as comments, below.

To learn more, see yesterday’s blog post, as well as previous posts about her book launch party and 7 Low-cost Examples of Author Book Marketing Best Practices.

Dina Colman To Share Indie Publishing Tips and Experiences

Posted August 3rd @ 3:03 pm by Roger C. ParkerPrint

Dina Colman will share her indie publishing success story, along with book marketing lessons and tips, during next week’s Published & Profitable interview.

Less than a year after the publication of her Four Quadrant Living: Making Healthy Living Your New Way of Life, Dina Colman has already achieved numerous personal and self-marketing goals.

The success of her book’s first year, in fact, has her hard at work working on a revised edition!

In our interview, next Tuesday, Dina and I are going to discuss her first-year experiences and share some of the lessons she’s learned.

Our goal is to help other authors with important messages make better indie-publishing and book marketing decisions.

By attending Dina’s interview, you’ll learn:

  • Things to look for, and questions to ask, when choosing an indie publisher
  • How to approach experts in your field for testimonials
  • The importance of taking responsibility for your book’s front and back covers
  • Tips for creating bonus incentives for readers
  • Importance of photo-documenting your success
  • Tips for a successful launch part
  • The importance of becoming an Amazon Top 100 Book
  • Steps to take to improve your confidence speaking 

Dina’s indie-publishing and book marketing accomplishments

During her first year, her accomplishments have included:

  • A-list testimonials. Before its original publication, Four-Quadrant Living attracted glowing endorsements from numerous experts in experts in the personal development field, including a Foreword from Richard Bolles, author of What Color Is Your Parachute, the 35-year bestsellig the world’s best-selling job hunters and career change book, What Color Is Your Parachute?
  • Publishing awards. Four Quadrant Living has won 10 (at last count) independent, international publishing awards for her inspiring message and its presentation.
  • Speaking. Her book has provided a platform for stepping-up her speaking program and acted as a catalyst for expanding her coaching activities.

Message and mission

Most important of all, the success of Four Quadrant Living has strengthened Dina Colman’s personal message and mission of hope to those who feel their future health is compromised by their genes–or family medical history.

As Dina wrote, like many others who have experienced cancer in their family, her sister’s diagnosis of cancer had a profound effect on her. As she wrote, she felt “cancer was my destiny.” In her words:

My fear of disease and dying made me afraid to live.

Four-Quadrant Living is the story of how Dina refused to “accept the inevitable,” and took control of her destiny, based on simple changes in the four quadrants of her life.

If you have a similar inspiring story, or message, you want to write about and share, you’ll want to attend my interview with Dina next week, so you can profit from her indie-publishing and book marketing experiences.

The success of any author’s book–whether trade published or indie-published–is worthy of celebration. But, because of its message, Four-Quadrant Living has even greater relevance for authors with inspiring messages and missions.

How to attend this inspiring interview

I’ll be interviewing Dina Colman about her Four Quadrant Living writing, indie and book marketing experiences Tuesday, August 5, 2011, at 4:00 PM EST.

To attend, dial 605-475-6150 and enter PIN 513391. Call-in early, introduce yourself, and say hello! The call is free to all Published & Profitable friends and members. There will be time for comments and questions at the end of the call. Or, submit comments and questions about self-publishing and book marketing as comments, below.

Content Chemistry’s Strategy For Book Marketing Success

Posted July 28th @ 6:16 am by Roger C. ParkerPrint

Learn how Andy Crestodina and Orbit Media positioned Content Chemistry, an illustrated handbook, apart from other content marketing booksIf you’re looking for ways to position your book in a crowded field, listen as Andy Crestodina shares his strategy for setting Content Chemistry apart from other content marketing books.

In our recorded interview, which for a limited time is available for streaming or downloading for later listening, Andy offers a candid description of the planning, writing, design, and marketing decisions which set Content Chemistry apart from the thousands of other marketing books listed on Amazon.

In a matter-of-fact tone of voice, Andy Crestodina discusses Content Chemistry’s background, lessons learned during 12 years as co-founder and strategy director at Orbit Media, his goals for the book, and the decisions and steps needed to bring it to life.

Once again, you’ll learn how writing and publishing success is a team sport, utilizing contributions from numerous individuals.

Listen as Andy Crestodina describes how he positioned Content Chemistry apart from other marketing books

  • Click the above graphic to begin listening to my recorded interview with Orbit Media’s Andy Crestodina, as he describes the Content Chemistry’s journey to publication success.
  • Download a transcript of the recording. Read this lightly-edited transcript while traveling, or use it to take notes while listening to the recording.

In addition, to gain a better understanding of Content Chemistry, download a mind map of Content Chemistry. If you’re a Mind Manager user, you can use it to take notes while reading Andy’s book. You can also download Mindjet MindManager mind maps of other marketing, creativity, presentation, and writing books to study or use to take notes while reading the books.

Share your impressions and takeaways from the call as comments, below!