Todd Wheatland’s The Pivot: Marketing Backstories podcasts offer content marketers examples of podcasting best practices at work.
They’re an excellent model for content marketers who want to extend their reach with podcast interviews.
Each week, Todd interviews a different A-list content marketing and social media author or expert. The theme of the podcasts is to identify the turning points–or Pivots–that contributed to their success.
Pivot points tend to be both personal and profound. They range from planned and purposeful to reactions to unexpected events.
In a relatively short time, The Pivot has become a welcome part of my week. I look forward to them each Thursday both for the content marketing lessons shared by each guest as well as the podcasting best practices at work during the interviews.
Todd Wheatland is a frequent contributor to the Content Marketing Institute blog and a popular speaker with an international following, (see his LinkedIn profile). He is also the author of The Marketer’s Guide to SlideShare, the step-by-step book that got me a started on SlideShare in less than an afternoon, (see Why SlideShare is a Content Marketing Game Changer for Authors).
Content Marketing Institute Podcast Network
Todd Wheatland’s The Pivot: Marketing Backstories is part of the Content Marketing Institute Podcast Network. The network also offers:
- This Old Marketing, a “buddy show” featuring Content Marketing Institute Founder, Joe Pulizzi and Chief Content Strategist, Robert Rose,. It’s an educational and often irreverent look at the latest content marketing news. There’s also a content marketing example of the week.
- Pamela Muldoon’s Content Marketing Next, which addresses the NEW, the NOW, and the NEXT. Her guests are culled from behind-the-scenes players as well as speakers at content marketing events around the world. Pamela Muldoon is also director of the Content Marketing Institute Podcast Network.
- New to the network is Andew Davis’s Claim Your Fame, which will debut this month. It will focus on the stories of brilliant business owners who leverage their passion and personality into profits.
Podcasting lessons from The Pivot
Here are some of the reasons Todd Wheatland’s The Pivot has so many lessons for content marketers who want to extend their reach with podcasting interviews:
- Short, strong introduction builds anticipation. Each episode of The Pivot begins with a warm welcome from Todd and a revealing sound byte from the guest.
- Focus on the individual, not the accomplishment or book. Throughout the interview, the emphasis is on the guest’s background, goals, and the pivot points which contributed to their present accomplishment. After listening to the typical interview, if you meet Joe Pulizzi, Ann Handley, Jay Baer, Joe Chernov, or Michael Stelzner, you’d inevitably have something to talk about–a shared humanity, an interest or frustration far beyond their latest book or accomplishment. (For example, Ann Handley has done what I’ve always wanted to do: build a writing studio in her backyard so she can “go to work” without commuting.)
- Length, spontaneity, and momentum. I don’t know how much preparation Todd puts into preparing for his, but The Pivot move right along. (They’re usually between 25 and 30 minutes long.) They’re structured, but conversational. It would be interesting to learn more about the interview process, including the total length of the recordings and how much editing is needed to produce each episode.
- Time also flies because you’re laughing. Although the interviews often address serious issues, Todd’s irreverent asides and contagious laugh makes the time fly by. Conversation often is going along on two levels, a continuing thread, interrupted by an occasionally outrageous aside that cracks up both Todd and the guest–and, most likely, you.
Pamela Muldoon’s written contribution
Another key element in The Pivot’s success are the blog posts that Pamela Muldoon writes about each episode.
Pamela walks a very narrow line between either over-describing each episode and under-describing each episode:
- If she over-described each episode, you’d learn so much that there would be no reason to listen to the podcast.
- If she under-described an episode, you probably wouldn’t want to listen to the interview.
By hitting the “sweet spot” in the middle, though, Pamela provides enough information to tantalize and “sell” the episode without revealing too much. (I’d like to know how she does that week after week.)
You can access each episode through each week’s Content Marketing Institute blog post or through The Pivot’s portal page.
Or, you can subscribe to The Pivot through iTunes or Stitcher. Either way, you’re bound to learn and to gain a fresh appreciation for your favorite authors, influencers, and speakers. And, you, too, may find yourself looking forward to the next episode!
Do you share my enthusiasm for The Pivot?
If you share my enthusiasm for Todd Wheatland’s The Pivot, share your impressions as comments, below. Even better, share your favorite episode, and why you liked it so much! Are there other lessons I should have mentioned? Most important, do you agree that it offers a lesson-filled model of podcasting best practices with ideas you can use to create your own podcast series? (Note that you can also leave comments on The Pivot’s iTunes and Stitcher portals.)