Barry Feldman’s Top Ten 2016 Content Marketing Posts

Posted March 13th @ 1:23 am by Roger C. ParkerPrint

Take advantage of pre-publication savings by ordering Barry Feldman and Seth Price's Road to RecognitionDuring 2016, Barry Feldman’s blog was filled with hundreds of helpful content marketing ideas, tips, and tools. Below are links to Barry’s Top 10 most popular posts.

In addition to completing The Road to Recognition, which he wrote with Seth Price,  Barry is a frequent contributor to leading content marketing blogs like the Content Marketing Institute, Entrepreneur, Hubspot, The Marketing Profs, the Medium, and the Social Media Examiner.

The Road to Recognition: The A-to-Z Guide to Personal Branding for Accelerating Your Professional Success in The Age of Digital Media will appear on April 25. It is currently available from Amazon.com at a special pre-publication price.

Barry’s best…

So, if you missed any of Barry’s best stuff, here are the 10 posts that got the most traffic. Not only do the following contain priceless information, the posts teach important lessons about headlines, copywriting, search engine optimization, and infographic design.

  1. The Best Copywriters Offer Great Copywriting Secrets. Features insights from 26 of the best marketing writers—and CMI’s Joe Pulizzi.
  2. 125 Quick Tips to Sharpen Your Copywriting Skills. Features a SlideShare so you can take the tips with you.
  3. Types of Branded Content: A Guide to 11 Popular Formats [Infographic]
  4. Your Content Marketing Roadmap: Resources and Tutorials from Feldman Creative. This is actually a microsite with 30 resources for content marketers.
  5. 20 Ideas for Your Website Homepage Content [Infographic].
  6. Content Marketing KPIs: An Easy-to-Understand Overview for the Analytically Challenged.
  7. The Business Blogging Plan: 50 Best Practices. Offers a free eBook
  8. 21 Video Marketing Ideas for Small Business Budgets [Infographic].
  9. What is a Lead Magnet? (And 10 Ways to Quickly Magnify the Size of Your Email List). Offers a free checklist with 50 lead magnet ideas.
  10. The Fast & Simple Way to Increase Your Conversion Rate [Infographic]

Making the most of Barry Feldman’s Top Ten Posts

Avoid the temptation to try read all of the posts in one sitting. Instead, approach these information-rich posts in a systematic way. For example:

  • Prioritize. Instead of reading the post in the order they appear, above, identify the posts which offer the most immediate utility and read them first.
  • Pace yourself. Because of the information density in the posts, I wouldn’t address more than one topic a day.
  • Use your favorite idea tracking tool, such as MindManager or Evernote, to take notes and record URL’s and other linked sources to come back to later.
  • Use the posts as a training tool. Share the list with your staff, including key freelancers, and discuss the posts during part of your weekly department meetings.

Most important, visit The Road to Recognition website and download the special ebook offer. That way, Barry and Seth can keep you informed as the Road to Recognition’s publication date approaches. And, if I may ask, please share your favorite posts and impressions as comments, below!

AJ Amyx, the #TwitterRockstar, to share Twitter list-building tips [free webinar]

Posted October 7th @ 11:49 pm by Roger C. ParkerPrint

Next week, you’re invited to a special Twitter list-building training webinar with Anthony John (AJ) Amyx, the #TwitterRockstar.

AJ will walk you through how you can build your email list using Twitter.

Last week, I attended his webinar hosted by Viveka von Rosen, the @LinkedInExpert.

I was amazed at how much I didn’t know about Twitter, even though I’ve been using it for several years.

Who should attend this #Twitter list-building training?

This call a “must attend” for time-pressed authors, coaches, and other social-media-dependent, self-employed professionals who have to make the most of every minute of their social media time.

You’ll learn to be more productive as you discover Twitter capabilities waiting for you to put them to work!

This special brand new training will be held on Tuesday, October 11th at 4:30 pm Eastern.

You can register here right now this special event: tinyurl.com/RogerAJ.

Here’s a taste of what you’ll learn on this special online training:

  • Create a Content Calendar to Simplify Your Social Media Marketing
  • Use Social Media to Set Up Phone Calls
  • Drive More Traffic to Your Website with Twitter
  • Get More Engagement on Twitter
  • Use Twitter to Grow Your Business
  • What and When to Tweet

Here’s the link to get registered now: Tinyurl.com/RogerAJ

Who is Anthony John Amyx?

Anthony is a great guy and knows his stuff when it comes to Twitter.

  • He’s been featured on Business Insider, CNN and CreativeLive.
  • He’s trained over 10,000 people on how to use Twitter to get results in their business.
  • He wants you to know you’re closer to building an email list with Twitter than you realize.

And, even better, you don’t have to spend thousands of dollars on advertising!

Hope you can attend! Free webinar

See you at 4:30 PM EST on Tuesday, October 11, 2016 at 4:30 PM.  Since this is a free webinar, you’ll have to register in advance by visiting Tinyurl.com/RogerAJ. Given the turnout on Viveka’s webinar, I suggest early registration. If you’re a Published & Profitable friend, notice that this event begins a half-hour later than our starting timer!

How often should you post fresh content on LinkedIn? {Free call}

Posted October 3rd @ 10:22 pm by Roger C. ParkerPrint

How many times a month should you post fresh content on LinkedIn Publisher?

Join our free call for a fresh perspective on this critical topic.

Many content marketers overlook the importance of choosing a realistic publishing frequency.

Unrealistic expectations

Choosing an overly aggressive LinkedIn publishing schedule is likely to lead to problems with content quality, leading to poor results.

It takes time to plan, create, and promote top quality blog posts.

The reality is that, in today’s competitive online world, only the best quality content will attract the constant stream of traffic, email sign-ups, and qualified prospects you need for profitability and growth

The role of quality was stressed over and over again at the Content Marketing Institute’s Content Marketing World convention in Cleveland.

Just about every keynote speaker and presenter emphasized the need for top quality content. “Good is no longer good enough!”

Consistent visibility

There are similar penalties associated with not being consistently visible. You need to establish a consistent presence if you want to enjoy top-of-mind awareness when your market is ready to buy.

Consistent visibility also plays a key role in the image your content projects. Consistent visibility builds familiarity, and familiarity builds trust.

Worksheet and discussion topics

During the call, I’ll discussing the causes of Content Marketing Discontent and describing some of the other benefits of deciding how often and when as soon as possible.

I’ll also be sharing a free copy of my LinkedIn Content Marketing Frequency Planner worksheet and describing how to use it to create a framework for creating the structure for a realistic and sustainable content marketing program.

I want you to leave the call with a fresh perspective with the information you need to determine the ideal frequency for posting fresh content on LinkedIn.

How to attend the call

The call is free, and open to all Published and Profitable members and friends.

  • It takes place Tuesday, October 4, at 4:30 PM Eastern.
  • To attend, dial 605-475-6150 and enter PIN# 513391.

I hope you can attend. Call in a few minutes early and introduce yourself! Feel free to share this invitation with coworkers and friends.

In the meantime, you can learn more about the relationship between frequency and quality by reading my recent LinkedIn post, How to Turn Intention into Commitment for LinkedIn Content Marketing Success.

LinkedIn Content Marketers–Create More High Quality Leads

Posted August 22nd @ 6:16 am by Roger C. ParkerPrint

Content marketers: discover 3 time-proven ways to create high quality leads with LinkedIn.

Attend this week’s free Published & Profitable webinar with LinkedIn Expert Viveka von Rosen.

If you’d like more inbound lead traffic, greater visibility on LinkedIn, a filled sales funnel, and higher quality leads, this week’s Published & Profitable webinar is for you!

My guest is Viveka von Rosen, known to her 81,000 Twitter followers as @LinkedInExpert.

Viveka is the author of LinkedIn Marketing: An Hour A Day. On LinkedIn, her 32,000+ followers create a network of over 38 million people.

Her seminars, webinars and workshops have taught and trained over 90,000 people around the world. Learn more about Viveka at www.LinkedIntoBusiness.com.

What is a webinar?

A webinar is online learning at its best. It’s a live event that takes place on your computer. You view the presenter and their visuals online, while taking notes on the handouts provided. During the webinar, you can “raise your hand” and ask Viveka questions that she will address during the session.

Why should I attend?

By the end of this training, you will have strategies to:

  1. Convert Profile Views into Sales Conversations
  2. Find Your Ideal Prospects on LinkedIn
  3. Attract High Quality Leads
  4. Boost Your Sales with LinkedIn
  5. Cut Through the Noise
  6. Use new tools to Get More Done in Less Time

When is the webinar?

The webinar takes place Thursday, August 25. It begins at 4:00 PM Eastern, 1:00 PM Pacific.

How do I sign-up to attend?

Simply visit tinyurl.com/RCPMoreLeads to register for this free one-hour LinkedIn training.

Suppose I’m unable to attend at last minute?

If you register, but are unable to attend, you’ll be able to view the recorded presentation later that day.

This week’s 3 Time-Proven Ways to Create High Quality Leads with LinkedIn webinar with Viveka von Rosen offers you a unique opportunity to get a fresh perspective on your LinkedIn Marketing. I hope you’ll be able to attend. Viveka holds nothing back during her fast-paced presentations and webinars. Plus, she provides helpful note-taking sheets for you to use during the presentation and refer to later.

My Number 1 Content Marketing Productivity Tip

Posted July 16th @ 5:46 pm by Roger C. ParkerPrint

My Tweet promoting Mike Murray’s excellent 54 Content Marketing Examples, Tools, Tips, and Resources, prompted many requests for me to share my favorite productivity tip.

Since my tip was too long to reduce it 140 characters, I’m posting one of my favorite articles that addresses the main aspects of my favorite productivity tip in greater detail.

Let me know if you find it helpful and would like to learn more about the topic.

Are You Tired of Last-minute Deadlines?

If you are, maybe you’re trying to do too much at the last minute!

Here’s an alternative to the continuous deadline-caused stress that undermines many marketing programs. It involves scheduling several short working sessions spread over several days.

Task-oriented versus project-oriented

The typical content marketing newsletter or blog post requires more than just writing. There are several steps (or tasks) involved.

When trying to do too much in a single, long session, fatigue quickly sets in—especially if you’re not seeing the results you hoped for.

Breaking your projects into smaller tasks that you address in short, i.e., 15 or 20 minute, working sessions reduces stress by replacing a big, hard-to-achieve deadline with a series of shorter, easier-to-achieve mini-deadlines.

6-steps to success

Here’s an example:

  1. Select the products you’re going to promote. Start Sunday afternoon, or perhaps, before going to bed Sunday evening. Select the topics and products you’re going to address in your next newsletter or weekly blog post. In addition, gather together literature sheets and links that you want to reference.
  2. Prepare the first draft as quickly as possible. The next day, commit to writing the first draft in a single session. Suggestion: set a timer for 20 or 30 minutes, and write as quickly as possible. Avoid self-editing while writing. See www.pomodorotechnique.com.
  3. Edit your draft. Editing involves two steps. First, spend approximately half your time refining your headlines so they will engage your reader’s attention and attract search engines. Then, ruthlessly cut unnecessary words, break long sentences into two, or more, shorter sentences, and look for long words you can replace with short words.
  4. Enhance your words with graphics. Today, graphics are a necessity, not a luxury. Look for story-telling stock photographs that can attract attention and look for graphics, like the flow chart shown above, that reinforce your message. These graphics will also play an important role in promoting your content via social media.
  5. Schedule your project’s publication. Never publish your newsletter or blog post immediately upon completion. Schedule it for the next day. This provides a final opportunity to review your work and allows you to schedule your social media message promotion for maximum exposure.
  6. Promote your content. Content needs to be promoted, no matter how helpful or relevant it is. Use social media to promote your latest blog posts and email newsletters. Promotion also involves responding to comments tracking the results (calls, sales, website traffic, downloads, etc.) of your content.

Creating your own productivity habits

The above, of course, is not a universal panacea. It’s an approach for you to try as a first step to escaping deadline madness. There’s no “silver bullet” that will work for everyone.

Experiment and see what works best for you. Over time, you should be able to complete each of the above steps in 20 to 30 minute. In the beginning, you may need more time. But, overall, your efficiency will quickly improve.

You may also become comfortable working on more than one project at a time, i.e. scheduling time to prepare graphics for one project in the morning while promoting previously-published content in the afternoon.

Finally, analyzing what goes into newsletters and blog posts opens the door to delegating some tasks to others.

Will this productivity approach work for you? Comment below or share your comments via email and I’ll send you some of my other content marketing productivity resources. If you have a different content marketing challenge or concern, share it with using my 2-minute survey!

Serial Content at Work on the Content Marketing Institute

Posted July 6th @ 6:10 am by Roger C. ParkerPrint

Explore the power of serial content marketing at work in Jodi Harris’s recent Content Marketing Book of Answers: Strategy & Planning.

A serial content marketing strategy offers you two important advantages: it saves you time deciding what to write about and it breathes new life into “evergreen”content–blog posts that don’t go out of date.

Serial content background

I’ve written about serial content in two previous Content Marketing Institute posts:

Serial Content at work

In answering the first question in Jodi’s Strategy and Planning article, for example, she provides a link where readers can learn more:

Find more answers: If you want additional clarity on the content marketing process, as well as step-by-step guidance for managing its most essential components — CMI’s Back-to-Basics series is a great place to start.

The  link takes you to the portal page, at left, where you can access to all of the blog posts in the Back to Basics series.

Click here to view the page at higher magnification and explore the links.

Notice that some of the articles were written 2 years ago. But, because they contained timeless information, the series marketing approach allows the Content Marketing Institute to share the information with newcomers.

Use titles that sell

Another reason to visit the actual page is to examine the titles of the posts that make up the series, as well as the 3 and 4-line summaries that accompany each title.

Notice how each succinctly “sells” the topic and the benefits that readers will gain from reading the post. The titles and summaries also contain the keywords and phrases that prospective clients and customers may be searching for.

Consider the first title, A Blueprint to Jump-Start Your Content Marketing Strategy. The 8 words and 60 characters (counting spaces between words) are enough to explain to you (and search engines) what the article is about.

In addition to the key phrase, Content Marketing Strategy, there are a pair of emotionally strong, descriptive words, Blueprint and Jump-Start. These arouse your curiosity.

Tips for effective summary statements

Each title is followed by a 3 or 4-line summary. These contain 40 to 50 words that reinforce the importance of reading the article.

The summaries teach additional lessons. In the first example, for example, the emphasis is placed on explaining the “Blueprint” metaphor.

In the next example, Effective Content Marketing: 5 Steps to Track Your Efforts,” the emphasis is on arousing your curiosity by discovering “through one process you can use you can use to understand how well your content efforts are working…” Note the simple, conversational language.

Tip: When analyzing examples like the titles and summaries on this page, copy and paste the text into a word-processed document, then use the highlighter feature to call attention to significant words and phrases.

Start with a content audit

If the concept of serial content appeals to you, you might start by exploring the blog posts that located in different categories of your blog. Note the topics that were strong performers in terms of conversions, comments, or social media conversations. This analysis may help you identify series topics where a strong content foundation already exists for you to build on.

In doing so, you may also discover topics where you already have a strong start on writing a book or ebook!

Share your questions about serial content below. Could a serial content approach could work for you? How could it benefit you? What’s holding you back? Respond below, via email, Twitter, or use this 2-minute survey.