Bob Burg’s latest book, Adversaries Into Allies, shows how to leverage the ideas in your book and blog posts into enhanced personal influence.
Authors don’t operate in a vacuum!
To be successful, authors have to overcome objections and persuade others to give their ideas a chance. They need to win people over before their book is published, and as long as their career involves helping readers solve their problems and achieve their goals.
Why readers buy books
Readers buy business and self-help books to achieve change. Often, readers come back to authors for help implementing the ideas in their books.
First, authors need to be successful on a personal level to sell their books and their potential to literary agents and publishers.
Next, since income from book sales is always so iffy, authors need to sell their services on a personal level, as consultants, coaches, speakers, and other types of self-employed professionals.
Finally, after publishing their book and making the sale, authors need a reservoir of personal influence to draw upon so they can help their clients become more influential in their own interpersonal dealings with others.
Writing success requires more than just written words. Authors must be able to back-up their written words with personal influence!
Why Adversaries into Allies?
Bob Burg’s Adversaries into Allies does a better job of sharing non-manipulative strategies and tactics to building personal influence without sacrificing personal integrity than any other books on the topic. It’s not a “sales” book, and it’s not a “psychology of persuasion” casebook.
Instead, Adversaries into Allies shares 5 key principles that “influence your ability to influence” and describes in detail how to apply the principles in in the chapters that follow.
The principles are remarkably concise:
- Control your own emotions.
- Understand the clash of belief systems.
- Acknowledge their ego.
- Set the proper frame.
- Communicate with Tact and empathy.
The 70+ chapters that follow are equally concise. Most describe a strategy or tactic, illustrate it with a story, and offer a a few tips, in just 2 or 3 pages.
Visit Bob’s Adversaries into Allies blog site to learn more about Bob Burg, his books, the 5 principles, and to download a free chapter.
To learn more about Bob Burg’s advice and tips for turning Adversaries into Allies, join me when I interview Bob Burg on Tuesday, April 22, 2014, at 4:00 PM Eastern.
All Published & Profitable friends and members are invited to attend. There is no charge. Bob and I will discuss his goals writing the book, his research methodology, as well as the 5 principles of influence. Bob will also discus how Adversaries into Allies advances the ideas he developed in previous books, including the popular Go-Giver trilogy.
To join the call, just call 605-475-6150 and enter PIN 513391. There will be opportunities to ask questions during the call. You’re also invited to submit questions ahead of the call as comments, below.