I’ve been growing businesses, writing books, and sharing my enthusiasm for marketing & design for over 25 years.
32 Million Dollar Author
My friends call me the 32 Million Dollar Author. My 38 books have sold over 1.6 million copies around the world. My books have launched careers and helped readers around the world profit from marketing, design, and personal computing. My books include:
- The best-selling Looking Good in Print, praised by the NY Times and still in print after over 20 years.
- The original editions of Microsoft Office for Windows for Dummies, for 3 years the Number 1 computer applications book
- The Streetwise Guide to Relationship Marketing on the Internet
- Design to Sell which provides a new perspective on graphic design.
Business builder
I came to writing books after many years retail advertising and marketing. I helped launch national brands like Magnolia Audio-Video, now part of Best Buy, and help clients through the United States.
My copywriting has won national awards. I’ve also worked closely with clients like Apple Computing, Bang & Olufsen, Hewlett-Packard, Microsoft, Mindjet, and Yamaha Audio.
Customer education has been a thread running through all of my coaching, copywriting, and writing experiences. Clients have called me the great simplifier because of my ability to cut through to the clutter and help clients, customers, and readers put technology to work for them.
Coaching and mentoring
Today, I spend most of my time sharing the lessons I’ve learned with others in group and 1-on-1 online coaching.
I help individuals and firms identify their message and communicate it as effectively as possible, drawing on my copywriting and graphic design background, as well as new technologies, like mind mapping.
Coaching typically takes place in an online, i.e., webinar environment. This allows us to share the same screen, as we explore goals, evaluate alternatives, and create action plans for the following weeks.
