Wednesday’s marketing and promoting tip for authors
In an age of niches and specialization, it makes more and more sense for blogs and websites to make it easy for visitors to qualify themselves to access the content that most appeals to them.
Dan Schawbel, Me 2.0 author, whose Personal Branding Blog is one of the top [...]

Wednesday’s book marketing tip for authors
An author’s online marketing success has more to planning than creativity; tools like visitor persons help authors identify the content their market wants to find on their blog and website.
The finest web content and design will fail to sell an author’s books and back-end services unless the content and design [...]

Wednesday’s book marketing & promoting tip for authors
The best way to create the blog content you need and simultaneously write a book is to use a mind map to plan & organize your writing.
Mind maps help you co-ordinate your blog with your book, saving you time and organizing your files.
Why a mind map?
Above is the [...]

Wednesday’s promoting tip for authors
Author and copywriter Nick Usborne New Path to Riches site, created to promote his new book on the topic, reflects a hybrid approach to online copywriting  & design.
Based on a WordPress platform, Nick’s site combines the best of several different approaches to online marketing.
New Path to Riches combines the content depth [...]

Wednesday’s marketing and promotion tip for authors
The first screen your home page plays a major role in the success of your online marketing. The content and design must engage your visitor’s interest and persuade them to spend more time at your blog or website.
You can’t just assume that visitors will scroll down to learn more! [...]

Tuesday’s writing tip of the week for authors
All authors should read Kevin Maney’s Trade-Off: Why Some Things Catch On, and Other’s Don’t. It has important lessons with serious implications for anyone considering writing a book.
I consider myself lucky that one of my client/friends mentioned how much he had benefited from it; I enjoyed a weekend [...]