May

28

Authors should prepare and review their “talking points” before being interviewed

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Wednesday’s promoting tip for authors
One of the best ways authors can make the most of upcoming interviews (beyond submitting a list of topics and questions they like being asked) is to invest a half-hour, or so, preparing and reviewing their “talking points.” Talking points refer to the key ideas authors want to communicate about their [...]

May

5

David Meerman Scott encourages you to make Google your planning partner while searching for the right title for your book

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Monday’s planning tip for authors
One of the wisest voices in nonfiction writing is David Meerman Scott, a member of Published & Profitable’s Editorial Board. David brings years of international journalism and press relations experience, along with the knowledge he researched while writing The New Rules of Marketing and PR.
One of David’s recent comments to me [...]

Apr

17

Let C. J. Hayden show you how to convert a book into multiple streams of income during a free 1-hour teleseminar interview

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Friday’s upcoming event for authors
Book quality does not necessarily equate to earnings power. Many authors are frustrated that their book generates more praise for its quality than income for their wallets. Book sales may be healthy, but the author’s earnings tend evaporate after the initial advance is deducted, agent commissions are deducted, and the inevitable [...]

Feb

15

Yvonne Perry interview to explore book marketing for authors using podcasts and interviews

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Friday’s upcoming event
Published & Profitable members and friends are invited to a special interview on book marketing with podcasts and interviews for authors with Yvonne Perry. Yvonne publishes the popular Writers in the Sky blog and podcast interview series. Her interviews explore the writing process as revealed by interviews with a wide range of fiction [...]

Feb

8

Writing tips from Ben Hart, $500,000,000 copywriter, for authors creating book covers, websites, and speaker marketing materials

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Friday’s event preview
New and experienced authors can learn how to write market their books more effectively by writing better query letters, book proposals, front and back book cover copy, and web marketing materials. On Friday, February 15th, Published & Profitable friends and members are invited to an exclusive Direct Response Copywriting for Authors [...]

Jan

25

Book marketing and promotion: Penny Sansevieri tells authors how to use an “electronic media room” to promote their book

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Friday’s event preview
In an exclusive Published & Profitable interview, Roger C. Parker will be interviewing book publicist Penny Sansevieri, author of Red Hot Internet Publicity: The Insider’s Guide to Marketing Your Book on the Internet. Penny will be discussing why online press or media centers–”electronic media rooms,” in her words–are replacing press releases as the [...]

Jan

18

Insider interview with Rick Frishman: “How to get your first book–or your next book–accepted for publication by the right publisher, and how to promote it”

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Friday’s event preview (second of 2)

Gain insider information about latest trends in writing books, getting published, and book promotion during an exclusive Published & Profitable interview with Rick Frishman. Rick, a popular presenter at publishing events around the country, has written and co-authored numerous  marketing books for authors.
During this interview for Published & Profitable members [...]

Jan

18

Blogs for authors: How to create a blog content strategy to write and promote your book

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Friday’s event preview (first of 2)

Published & Profitable friends and members are invited to bring your questions about books and blogs to the first 2008 First Time Authors Open House Friday, January 25, at 1:00 PM. I’ll be surveying best practices for author blogs, analyzing goals, recommending examples, and answering your questions.
Among the topics I’ll [...]

Jan

11

Design tips for books, e-books, newsletters, and white papers: interview with Jan V. White, author of “Editing by Design”

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Friday’s event preview (1 of 2)
Authors and publishers interested in designing more effective books, e-books, newsletters, speaker’s materials, and white papers can attend a special teleconference interview with Jan V. White, author of the classic graphic design and editing book, Editing by Design.
Generations of entrepreneurs, graphic designers, and publication art directions have found inspiration in [...]

Jan

11

Advice for authors considering self-publishing: interview with Brent Sampson, author of Sell Your Book on Amazon

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Friday’s preview (2 of 2)
Authors and writers interested in exploring their self-publishing options are invited to an exclusive Published & Profitable interview with Brent Sampson, the author of Sell Your Book on Amazon: The Book Marketing COACH Reveals Top Secret “How-To” Tips Guaranteed to Increase Sales for Print-on-Demand and Self-Publishing Writers.
Brent, the founder of [...]

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