Monday’s planning tip for authors Understanding the basics of search engine optimization (SEO) has become more important for authors and publishers than ever before. Today, bookstores are dying and ebook adoption is accelerating, so more readers are discovering books online. Thanks to Susan Daffron, The Book Consultant, for sharing her experience with book title SEO [...]

Monday’s planning tip for authors Learn why more and more successful authors are self-publishing their books and giving away free copies during a free teleseminar call when I interview Bud Bilanich, tomorrow, Tuesday, May 11. Bud Bilanich is a daily blogger and a multi-title author known as the Common Sense Guy. Tens of thousands–including myself–are [...]

Titles sell books; my forthcoming book, #BOOK TITLE Tweet, offers 140 bite-sized ideas for creating compelling titles for articles, books, and events. Designed to inspire by providing as many ideas as possible in a readable, non-technical format, this is the book that I’ve long wanted to write. All books need titles, but, unfortunately, until now, [...]

Over the years, many have asked for a compilation of my popular Guerrilla Marketing & Design newsletters. They appreciated the fusion I created between copy and design, as did the original Guerrilla Marketer himself, Jay Conrad Levinson, who said: Nobody does a better job of showing how to use design to build relationships than Roger [...]