Tuesday’s writing tip of the week for authors
All authors should read Kevin Maney’s Trade-Off: Why Some Things Catch On, and Other’s Don’t. It has important lessons with serious implications for anyone considering writing a book.
I consider myself lucky that one of my client/friends mentioned how much he had benefited from it; I enjoyed a weekend [...]

Tuesday’s writing tip for authors
Roy Peter Clark’s Writing Tools: 50 Essential Strategies for Every Writer belongs in the library of every business owner or social media marketer who depends on their writing skills to market their business.
And, doesn’t that apply to every entrepreneur as well as every career-oriented employee?
Roy Peter Clark’s Writing Tools: 50 [...]

Monday’s Planning Tip for Authors
Most authors begin their journey to a published book by sending query letters to literary agents whom they hope will be interested in representing their book.
In addition, they often send similar query letters to acquisitions editors at different publishers.
In both cases, query letters a crucial role in getting published. Query letters [...]

Spend some time with David McCandless‘ The Visual Miscellaneum and you’ll change the way you display complex information in books, reports, and white papers. You’ll never look at information the same way again.
Subtitled, A Colorful Guide to the World’s Most Consequential Trivia, is about as good an introduction to information design–the visual display of comparisons, [...]

Thursday’s profit tip for authors
Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success is a “must read” for nonfiction authors interested in leveraging their book into back-end coaching, consulting, and speaking profits.
Today’s informed authors understand that book sales typically represent only a small portion [...]

Wednesday’s promoting tip for authors
Everything authors need to know about social media can be found in the just-released Inbound Marketing: Get Found Using Google, Social Media, and Blogs by Brian Halligan and Dharmesh Shah.
Inbound Marketing is the first volume in David Meerman Scott’s New Rules of Social Media series published by Wiley. Inbound Marketing is [...]