Wednesday’s promoting tip for authors
Investing 30-minutes, or less, a week choosing and reviewing topics for upcoming blog posts, authors can save time promoting their book and developing a consistently updated web presence. The key to success is to identify topics for upcoming blog posts. Identifying blog posting topics in advance helps authors put their brain [...]

Wednesday’s promoting tip for authors
Every author’s book marketing and promotion should include a strong press release program. But, many authors ask, “How can make sure my press releases are noticed and read by journalists writing about my topic?” For many authors, PR Web offers the ideal solution. PRWeb is an online service that simplifies [...]

Wednesday’s promoting tip for authors
In less than 30 minutes a week, or less, you can greatly increase sales of your book while opening new doors of opportunity. Authors, particularly self-published authors, often go to great lengths to promote the sale of single copies of their books. But, unfortunately, many fail to aggressively promote multi-copy sales [...]

Wednesday’s promoting tip for authors
One of the best-written blog posts I’ve run across recently appears in Susan Kendrick and Graham van Dixhorn’s Book Cover Coaching Blog. I’m a fan of their great report, From Back Cover to Book Cover: How to Write Buy-Me-Now “Back Cover” Sales Copy. Susan and Graham’s postings tend to be article-length [...]

Wednesday’s promoting tip for authors
Sometimes the biggest challenges authors face, such as “How can I find the time to promote my book?,” can be solved with a simple, free tool, such as the Google’s online calendar.
Effective book marketing and promotion, for examples, requires that authors establish a consistent web presence with a blog and [...]

Wednesday’s promoting tip for authors
One of the best ways authors can make the most of upcoming interviews (beyond submitting a list of topics and questions they like being asked) is to invest a half-hour, or so, preparing and reviewing their “talking points.” Talking points refer to the key ideas authors want to communicate about their [...]

Wednesday’s promoting tip for authors
During the past few weeks, I have been spending increasing amounts of time researching the elements that contribute to successful author websites. I’ve always been reviewing the various blogs on my blogroll to see what other authors have to say about author websites. One of the best was a blog by [...]

Wednesday’s promoting tip for authors
Use care when selecting where you will promote your book and build your brand by contributing articles to other websites. There’s more to choosing the right site than just the size of the site and its traffic. You’ll be judged by the company you keep, including the design of the [...]

Wednesday’s promoting tip for authors
Authors looking for ways to promote themselves and their books should investigate Peter Shankman’s Help a Reporter Out website. Help a Reporter Out helps editors and reporters locate authors and other subject area experts willing to be interviewed for articles, books, blogs, and podcasts. Once you register–for free–you will receive up [...]

Wednesday’s promoting tip for authors
One of the easiest incentives you can add to your website or blog is a glossary defining terms in your book, or in your field, that newcomers and first-time readers may not understand. Offer this glossary as an extra incentive to encourage blog readers and website visitors to sign-up for your [...]

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