Jul

3

Mindjet Connect offers authors new profit opportunities setting up online mastermind groups with real-time, collaborative editing of mind maps

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Thursday’s profit tip for authors
Mastermind groups permit authors to share their expertise by working closely with group members who may be located around the country or around the world. Mindjet Connect, a new online mind mapping service offered by Mindjet, permits a new level of sharing and collaboration based on a new, interactive, way of [...]

Jun

26

Authors can profit by “draining the risk” that keeps many readers from becoming coaching and consulting clients

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Thursday’s profit tip for authors
Fear of making a mistake is one of the biggest challenges that authors face when communicating with prospective coaching and consulting clients. As Ori Brafman and Rom Brafman describe in their popular recent book, Sway: The Irresistible Pull of Irrational Behavior, the fear of loss causes many unfortunate decisions and also [...]

Jun

19

Online research helps authors generate new speaking opportunities

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Thursday’s profit tip for authors
One of the best ways you can develop new speaking opportunities is to explore the websites of speaker’s bureaus and identify the leading speakers in your field. Once you know who the successful speakers are, you can visit their websites and search for ideas you can adapt to promote your own [...]

Jun

12

Use your online calendar to find the time to create higher coaching and consulting profits

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Thursday’s profit tip for authors
Here’s another time management tip for authors. Just like the way you can use an online calendar to find the time to write and promote your book, you can use an online calendar to find the time–as little as 30-minutes is enough!–to increase profits from your client coaching and consulting activities.
Simply [...]

Jun

5

Use an online calendar to find the time to create your book’s back-end profits

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Thursday’s profit tip for authors
Many authors of non-fiction books admit that profits from the sale of their books represents a small percentage of their annual income. Some successful authors, like Michael Port, have mentioned that they devote their book royalties to charity, as Michael revealed during a recent Published & Profitable interview available here.
Obviously, this [...]

May

29

Enhance book royalties by adding new back-end profits created by offering updated worksheet packages

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Thursday’s profit tip for authors
No matter how much effort authors put into their books, new ideas are constantly occurring. Often, these ideas are sparked by reader comments or questions during webinars or live training events. Rather than waiting for the next edition of your book, authors can immediately profit from these ideas by offering supplemental, [...]

May

22

Make a list of the ways authors in your field profit from their books

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Thursday’s profit tip for authors
Research should play an important part of your ongoing profit opportunities. Try to devote 30-45 minutes a week visiting the websites of authors and obvious experts in your field. Note the different ways they profit from their books beyond revenues from royalties and direct sales of their books. Look for [...]

May

15

Relate your back-end products and services to the change you promised in your book’s title

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Thursday’s profit tip for authors
Nonfiction books are purchased for change, to help readers solve problems and achieve goals. Titles that promise change, and books that successfully deliver on the promise, create prospects interested in finding out more about other ways you can assist them.
Thus, when describing your firm’s product and service offerings in your newsletters [...]

May

8

Michael Port’s advice to authors who achieve success: “Keep it simple!”

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Thursday’s profit tip for authors
Early this week, I attended a teleseminar interview involving Michael Port and Stephanie Diamond, two members of Published & Profitable’s Editorial Board. Michael was interviewing Stephanie on the occasion of her new book, Web Marketing for Small Businesses: 7 Steps to Explosive Business Growth.
One of the best parts of the [...]

May

1

Build profits from your books by looking for creative ways to condense and repackage your ideas–like 2, 4, and 6-panel reference sheets

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Thursday’s profit tip for authors
Authors who stop at the book stage are shortchanging themselves on the numerous profits that can come from expanding and condensing the ideas and information contained in their books. The most financially successful authors are those who devise new ways to package their book’s information. This often involves condensing information–to [...]

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