Thursday’s profit tip for authors
Phyllis Zimbler Miller’s free report, Twitter, Facebook and Your Website: A Beginning Blueprint for Harnessing the Power of 3 for Your Business, provides a case study in list building and personal branding done right.
Relevant content
The quality and relevance of its content sets Twitter, Facebook and Your Website apart from similar offerings. [...]

Thursday’s profit tip of the day
If you’re looking for an excellent example of of an author who has successfully created multiple streams of income based on a simple idea, I recommend Success from Scratch, an article profiling NY Times best-selling author Leanne Ely, author of the Saving Dinner series. The article originally appeared in the [...]

Thursday’s profit tip for authors
Authors interested in selling more books to multiple markets can learn from the way the Heath Brothers target their free downloadable resources to specific  market segments.
This targeting increases the relevance of their books to their prospective readers and clients.
Targeting market niches
As you can see from a glance at the left, or [...]

Thursday’s profit tip for authors
One of the best ways to locate new profit ideas is to explore how other authors leverage their books to back-end profits from products, services, and speaking.
When searching for back-end profit ideas, use a simple worksheet like Published & Profitable’s Author Profit Tracker to keep track of the author websites you’ve [...]

Thursday’s profit tip for authors
Authors interested in increasing  back end sales can learn a lot by studying Pam Foster’s 7-Step ContentClear Web Site Optimization Method web site optimization plan shown at left.
Located one click from the first sentence on her home page, Pam Foster’s Web Content System engages visitors and moves them towards a purchase [...]

Thursday’s profit tip for authors
Switch: How to Change When Change is Hard, by the Heath Brothers, Chip Heath and Dan Heath, is scheduled for February, but it’s already having an impact.
If the names Chip Heath and Dan Heath are familiar, it’s because their last book was the best-selling Made to Stick: Why Some Ideas Survive [...]