Thursday’s profit tips for authors
New authors usually focus on profits from sales of their book, i.e., advances, royalties, and profit margins; experienced authors, however, focus on the back-end products and services they can offer based on their books.
As more than many expert authors I’ve interviewed for Published & Profitable and Jay Conrad Levinson’s Guerrilla Marketing [...]

Arthur Hanlon author hubsite occupies less than l screen, but creates an image of simplicity, efficiency, and easy, clutter-free access to the author’s social media resources

Thursday’s profit tip for authors
The e-book pricing strategy that Michael Hyatt has adopted for his two Writing a Winning Book Proposal e-books is ideal for just about any author or information marketer selling electronic information products over the Internet.
Here’s the strategy in a nutshell: you can buy either Writing a Winning Fiction Book Proposal OR [...]

During the past few decades, Jay Conrad Levinson has built his Guerrilla Marketing brand by writing new books with co-authors who bring new perspectives and readers to his brand. This is a technique that works best when you choose the right book title for your first book.

Thursday’s profit tip for authors
During a recent P&P interview, David Meerman Scott described how marketing reciprocity helped launch Marketing Lessons from the Grateful Dead to immediate success.
Givers get
Marketing reciprocity is a key marketing tactic described in Robert Cialdini’s Influence: The Psychology of Persuasion.
Basically, the idea is that when you give away something of value, [...]

Thursdays profit tip of the week
Banner graphics are one of the best ways you can promote and sell your upcoming events on your blog and website.
Created far enough ahead of an event, a professionally-created banner graphic can be displayed on your site for 60-90 days before your event.
The example to the left, found on Jay [...]