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What was there a turning point writing your book?

Posted January 14th @ 1:09 pm by Roger C. ParkerPrint

Did you experience a turning point while writing and marketing your book?
Do you remember a specific moment, or experience, that either convinced you to write a book, or that encouraged you to continue working on your book? For example:

Was your turning point based on observing another author’s success?
Was it someone’s comment or sudden insight?
Did something [...]

Why you should “model” your favorite author’s style

Posted May 8th @ 3:52 pm by Roger C. ParkerPrint

Authors should feel free to “model” their favorite authors writing style. Modeling is not plagiarism; modeling is learning from other authors and–where appropriate–letting them know how much you’ve learned from them.
Modeling involves taking the time to identify the characteristics you like best in your favorite author’s writing. These characteristics can include chapter and paragraph length, [...]

How Twitter helps authors sell more books by exposing them to potential readers through serendipity

Posted March 8th @ 12:06 am by Roger C. ParkerPrint

Twitter helps sell more books by providing a process that facilitates serendipity. As described below, a Tweet can set an unplanned process in motion with and unforeseen  results that, in my case, sold a book I didn’t even know about.
For example, yesterday morning, Chuck Green, @ideabook, a graphic designer posted a Tweet describing a large [...]

Editorial board member C.J. Hayden’s Get Clients Now! book celebrates its 10th anniversary

Posted February 2nd @ 10:16 am by Roger C. ParkerPrint

C.J. Hayden’s bestselling book Get Clients Now! celebrates its 10th anniversary this month. Get Clients Now! has the rare distinction in business nonfiction of continuing to sell as many copies with each passing year as the first year it was published. To date, the book has sold 65,000 copies.
C.J. Hayden is a long-time member [...]

Joseph Sugarman’s The AdWeek Copywriting Handbook, “still teaching after all these years”

Posted February 1st @ 12:06 am by Roger C. ParkerPrint

I’m still learning from, and being inspired by, Joseph Sugarman! Long ago, when I was Advertising Manager job at Seattle’s Magnolia Hi-Fi–later purchased by Best Buy for $87,000,000–I would spend my time studying the full-page direct response ads that Joseph Sugarman’s JS&A was running in the Wall Street Journal and hundreds of other publications.
Religiously, I [...]

Writing a book versus writing a sales letter–which skill is more important to an author’s success?

Posted January 28th @ 2:38 am by Roger C. ParkerPrint

Wednesday’s book promoting tip for authors
Is the ability to plan and write a book more important, or less important, the ability to write a 1-page letter? Ever since my recent Published & Profitable interview with Jonathan Fields, author of Career Renegade, I’ve been thinking about the differences between writing a book (in terms of organizing [...]

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