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How to create a successful webinar for authors

Posted March 11th @ 12:21 am by Roger C. ParkerPrint

Thursday’s profit tip for authors
Authors who want to enhance their back-end profits by creating successful webinars should study the techniques that Stephanie Chandler is using to promote her 2010 Nonfiction Writer’s Conference.
Here are some of the lessons I’ve learned watching Stephanie at work from a presenter’s point of view:

Get an early start. Nothing dooms an [...]

Plan to write a different type of book

Posted March 1st @ 11:41 pm by Roger C. ParkerPrint

Monday’s planning tip for authors
When planning your next book, consider writing a different type of book. Specifically, explore different formats for your next book.
I did, and it was a pleasant change of pace!
My books have always been long
I’ve always written long books, books that go deep in every chapter and contain not only ideas, but [...]

New book offers concise advice for choosing book titles

Posted February 28th @ 6:59 pm by Roger C. ParkerPrint

Titles sell books; my forthcoming book, #BOOK TITLE Tweet, offers 140 bite-sized ideas for creating compelling titles for articles, books, and events.
Designed to inspire by providing as many ideas as possible in a readable, non-technical format, this is the book that I’ve long wanted to write.
All books need titles, but, unfortunately, until now, there’s never [...]

Web usability tip: Make it easy for visitors to locate desired content

Posted February 24th @ 12:44 am by Roger C. ParkerPrint

Wednesday’s marketing and promoting tip for authors
In an age of niches and specialization, it makes more and more sense for blogs and websites to make it easy for visitors to qualify themselves to access the content that most appeals to them.
Dan Schawbel, Me 2.0 author, whose Personal Branding Blog is one of the top [...]

Are you ready for maximum March progress? Step 1: Planning your book

Posted February 22nd @ 11:26 am by Roger C. ParkerPrint

Monday’s writing tip for authors
February’s transition into March provides you with an opportunity to take a fresh look at the planning progress you’ve made so far this year writing a book, and commit to specific planning tasks you want to accomplish during March.
Specificity is the key to March success
The easiest way you can make the [...]

Web site design tips based on focus, clarity, simplicity, & high-impact 1-color design

Posted February 20th @ 2:27 pm by Roger C. ParkerPrint

Jay Nelson’s Design Tools Monthly site provides authors and entrepreneurs with an excellent illustration of the power of content tools like clarity, focus, and simplicity combined with design tools like choosing a limited color palette.
The home page teaches as much about high-impact website design as Jay’s monthly Design Tools Monthly newsletter and Design Tools Weekly [...]

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