Bestselling author Lee Child’s comment about author marketing: Authors hiring outside publicists and webmasters, buying additional advertising, subsidizing book tours, not just talking about marketing but doing something about it…all these things are no longer the exception but the rule.

If you, or someone you know, are looking for information about ADHD medications, refer them to Dr. Charles Parker’s recent CorePsych blog post, ADHD Medication Rules: Why Not Use the Science?
Dr. Parker, (no relation), is a pioneering neuro-psychiatrist and Published & Profitable alumnus. He’s been blogging & speaking about ADHD medications since 2006.
At his Corepsych [...]

Tuesday’s writing tip of the day
As you can discover this afternoon, newsletter marketing success require a close partnership between writing and design.
It’s not an either/or situation
An effective newsletter makeover involves addressing both content and design issues. Success involves both content and design issues be addressed at the same time.
Experience the difference yourself!
Attend this afternoon Published [...]

Monday’s book planning tip for authors
The title of Joe McNally’s Hot Shoe Diaries: Big Light from Small Flashes is short, but it tells the full story, accurately positioning the book and previewing its contents. It’s a title that teaches many lessons about choosing the right book title.
The title represents exacting word choice. Let’s start with [...]

Tuesday’s writing tip of the day
Authors and marketing professionals looking for ideas to create a marketing plan to leverage their books into sales will want to attend this week’s Guerrilla Marketing Association call, when I interview Sandy Barris, developer of the Fast Marketing Plan.
Sandy’s Fast Marketing Plan is the quickest, most cost-efficient way to create [...]

Monday’s book planning tip for authors
I was surprised by the differences between Jim Collin’s new book, How the Mighty Fall: And Why Some Companies Never Give In, compared to his Good to Great, which I discussed in a recent blog post.
Although it’s as informative and well-written as the earlier book, and shares the same art [...]