Monday’s book planning tip for authors
The title of Joe McNally’s Hot Shoe Diaries: Big Light from Small Flashes is short, but it tells the full story, accurately positioning the book and previewing its contents. It’s a title that teaches many lessons about choosing the right book title.
The title represents exacting word choice. Let’s start with [...]

Tuesday’s writing tip of the day
Authors and marketing professionals looking for ideas to create a marketing plan to leverage their books into sales will want to attend this week’s Guerrilla Marketing Association call, when I interview Sandy Barris, developer of the Fast Marketing Plan.
Sandy’s Fast Marketing Plan is the quickest, most cost-efficient way to create [...]

Monday’s book planning tip for authors
I was surprised by the differences between Jim Collin’s new book, How the Mighty Fall: And Why Some Companies Never Give In, compared to his Good to Great, which I discussed in a recent blog post.
Although it’s as informative and well-written as the earlier book, and shares the same art [...]

Friday’s upcoming events
Several marketing and communications books books of interest to authors, coaches, consultants, and self-employed professionals will be appearing during the first few months of 2009. These include:
David Meerman Scott is an established thought leader who is on Published & Profitable Editorial Board. His New Rules of Marketing & PR redefined the way authors [...]

Michael Hyatt’s new Book Marketing 101: What Works and What Doesn’t series of blog posts promises a thoughtful, on-going look at book publishing from an insider’s perspective. During the past 30 years, Michael Hyatt has served in a variety of roles at 3 different publishers: marketing director, marketing vice president, acquisitions editor, editor-in-chief, publisher, chief [...]

Thursday’s profit tip for authors
No matter how much effort authors put into their books, new ideas are constantly occurring. Often, these ideas are sparked by reader comments or questions during webinars or live training events. Rather than waiting for the next edition of your book, authors can immediately profit from these ideas by offering supplemental, [...]