Thursday’s profit tip for authors
Few authors put their e-mail signature to  work building their brand as effectively as Bob Prosen. Bob is the author of Kiss Theory Goodbye: How to Achieve Extraordinary Results with Any Company, a highly-successful business title.
What Bob doesn’t do in his e-mail signature
Unlike many authors, Bob Prosen doesn’t:

Promote his latest book
Share [...]

Wednesday’s marketing & promotion tip for authors
In yesterday’s post, I asked whether or not you thought authors should apply Dieter Rams’ 10 Principles of Good design to their writing.
As described yesterday, the 10 Principles of Good Design originally applied to product design. Good design was defined as:

Innovative
Useful
Aesthetic
Understandable
Unobtrusive
Honest
Long- lasting
Thorough & detailed
Environmentally friendly
As little as possible

Which [...]

Friday’s upcoming events for authors
Discover the myths & realities of setting up a blog to sell your books and build your business when I interview Jody Jelas, the Webchik, on next Wednesday’s interactive  Guerrilla Marketing Association teleseminar interview.
Learn how to avoid making an expensive mistake
During next Wednesday’s Guerrilla Marketing Association call, Jody and I will [...]

Wednesday’s promoting tip for authors
To make your author blog stand out and be remembered, consider replacing the HTML text often used for blog titles with a carefully-designed graphic,  or logo, created using a drawing or illustration program.
Setting the title of your blog as a graphic permits you to project a professional image that brands your [...]

Monday’s planning tip for authors
In a recent blog post, Conor Neill, asks, What makes an expert different? This question goes to the heart of a subject area expert’s quest to create a personal brand that reflects their expert status in their field.
Conor Neill, a 4-time entrepreneur, is now a professor at the IESE Business School [...]

Monday’s planning tip for authors
Authors looking for help locating the right market for their books can learn a lot from studying the success of Steve Krug.
Steve Krug is a best-selling author and highly-respected web usability expert, with clients like Apple, Netscape, AOL, and Lexus. He’s also a sought-after speaker on usability design.
Planning & positioning career [...]