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Design tips for making your blog compelling & credible

Posted August 18th @ 12:07 am by Roger C. ParkerPrint

Wednesday’s promoting tip for authors
Authors looking for design ideas to make their blogs visually compelling while communicating their credibility should check out Mark Levy’s www.LevyInnovation.com website.
Mark is the author of Accidental Genius: Using Writing to Generate Your Best Ideas, Insight, and Content.

Mark is also scheduled for a September Published & Profitable expert interview guest.
Design lessons from [...]

How to find out if your website projects a modern image

Posted August 13th @ 12:45 am by Roger C. ParkerPrint

Friday’s upcoming events for authors
Find out if your website projects a modern, professional image when I interview Karen Scharf on the next Guerrilla Marketing Association call, Wednesday, August 18.
Karen Scharf is a small business marketing expert, speaker, and web designer. She offers a variety of resources, including numerous free reports, at ModernImage.com.
When I interview Karen, [...]

What web marketers need to know about psychology

Posted August 11th @ 4:14 pm by Roger C. ParkerPrint

Reminder
Free call Thurs., Aug. 12, at 1:00 PM EST
Improve your ability to create a compelling web marketing presence by learning the psychology behind your website visitor’s behavior when I interview Susan Weinschenk, author of Neuro Web Design: What Makes Them Click?
Susan writes, speaks, and advises about online behavior from the perspective of a Ph.D. [...]

Online content marketing and branding at a glance

Posted August 11th @ 11:52 am by Roger C. ParkerPrint

Wednesday’s promoting tip for authors
Typeclear’s home page (click image to visit) shows the importance of online design that immediately establishes an appropriate image that reinforces the firm’s ability to deliver on its promise of simple steps to better content.
The uncluttered home page projects a professional image and focuses visitor attention on the firm’s 3 most [...]

Tips for creating banner graphics that sell

Posted August 5th @ 9:33 pm by Roger C. ParkerPrint

Thursdays profit tip of the week
Banner graphics are one of the best ways you can promote and sell your upcoming events on your blog and website.
Created far enough ahead of an event, a professionally-created banner graphic can be displayed on your site for 60-90 days before your event.
The example to the left, found on Jay [...]

Building your brand & selling your book online in 1 screen

Posted July 28th @ 9:35 pm by Roger C. ParkerPrint

Wednesday’s promoting tip for authors
When visitor arrive at an author’s home page, you have only a few seconds to engage their interest, identify yourself and build your brand…and, hopefully, sell your book.
But, it can be done, as 50 simple ways.com shows. Indeed, it can be done without requiring visitors to scroll!
What visitors learn in a [...]

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