Roger C. Parker’s answers to common questions about planning nonfiction books for business owners who want to write a book to build their brand and drive their success.

Thursday’s profit tip for authors
Before beginning to write and publish a book or ebook, test the feasibility of your project from a SWOT point of view.
SWOT is a classic business planning review process; SWOT stands for:

Situation. What’s going on in your business and the environment it operates in?
Weaknesses. What are the challenges currently holding back [...]

Friday’s upcoming events for Authors, #2 of 2
Join me on Tuesday, July 6, for a teleseminar presentation and discussion of strategies and tips for writing and publishing a brand-building book this year.
We’ll look at what’s involved in making a commitment to overcome inertia and procrastination, in order to get your book published and sold online [...]

Monday’s planning tip for authors
Where does writing a book on appear on your bucket list of things you want to do before you die? Is writing a book a high priority, or just a casual dream–a fantasy, or wishful thinking?
Bucket List, of course, refers to the thoughtful 2008 film starring Jack Nicholson and Morgan Freeman, [...]

Tuesday’s writing tip of the week
The best way to create great content is to write consistently; as shown by a partial view of the monthly columns in Fast Company written by the Heath Brothers, authors of Made to Stick and Switch: How to Change when Change is Hard.
Consistent writing quickly builds equity & ability
It never [...]

Monday’s planning tip for authors
“How do I get started writing my book?” is one of the most frequently-asked questions that Published & Profitable friends and members ask me.
If they’re first-time authors, I often recommend they begin by taking some small steps that can establish momentum in a short time.
Focusing on tasks that can be easily [...]