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Branding tips for authors & coaches writing for CEOs

Posted March 16th @ 12:42 am by Roger C. ParkerPrint

Tuesday’s writing tip of the week
Authors and coaches writing books to build their brands among CEO’s and upper management will find plenty of ideas by studying Marshall Goldsmith’s Succession: Are You Ready?
Publishers interested in marketing to CEOs will also benefit from studying the production details of  Succession, part of  the Harvard Business Press’s Memo to [...]

Case study: Building your online presence with Ezinearticles

Posted March 15th @ 10:14 am by Roger C. ParkerPrint

Friday’s upcoming events calendar for authors
Learn how to use article marketing to build your web presence by attending next week’s Guerrilla Marketing Association call when I interview Dr. Bill Tallmon, author of over 100 popular Ezinearticles, an article portal used by over 260,000 subject area experts to build their brand and search engine visibility.
Click here [...]

Issues involved in planning new editions of best-selling books

Posted March 8th @ 10:12 pm by Roger C. ParkerPrint

Monday’s book planning tip for authors
When does it make sense for author to plan a new edition of a best-selling book that has become a classic in its field? And, What should remain from the first edition; how much should be rewritten?
These, and other questions, have been sparked by the recent appearance of a [...]

List building done right - Twitter, Facebook & Your Website

Posted March 4th @ 12:47 am by Roger C. ParkerPrint

Thursday’s profit tip for authors
Phyllis Zimbler Miller’s free report, Twitter, Facebook and Your Website: A Beginning Blueprint for Harnessing the Power of 3 for Your Business, provides a case study in list building and personal branding done right.
Relevant content
The quality and relevance of its content sets Twitter, Facebook and Your Website apart from similar offerings. [...]

Case study - multiple streams of income based on simple premise

Posted February 25th @ 11:22 am by Roger C. ParkerPrint

Thursday’s profit tip of the day
If you’re looking for an excellent example of of an author who has successfully created multiple streams of income based on a simple idea, I recommend Success from Scratch, an article profiling NY Times best-selling author Leanne Ely, author of the Saving Dinner series. The article originally appeared in the [...]

Web site design tips based on focus, clarity, simplicity, & high-impact 1-color design

Posted February 20th @ 2:27 pm by Roger C. ParkerPrint

Jay Nelson’s Design Tools Monthly site provides authors and entrepreneurs with an excellent illustration of the power of content tools like clarity, focus, and simplicity combined with design tools like choosing a limited color palette.
The home page teaches as much about high-impact website design as Jay’s monthly Design Tools Monthly newsletter and Design Tools Weekly [...]

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