Oct

15

Over 45 responses to Chuck Frey’s question, “How do you define a great software-produced mind map?”

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The power of a blog to create a community of like-minded individuals is illustrated by the a recent post in Chuck Frey’s Mind Mapping Software Blog. A while back, Chuck asked his blog’s readers for their opinions on a great question, “How do you define a great software-produced mind map?”
Over 45 readers responded to Chuck’s [...]

Oct

11

Let Richard Bolles tell you how he wrote (and re-wrote) his 30+ year bestseller, “What Color Is Your Parachute?”

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What would your life be like if you could conceive and write a book that would help millions of readers enjoy happier lives, plus consistently sell hundreds of thousands of copies a year for over 30 years? Join me this Friday, when I interview Richard Bolles, author of the perennial nonfiction best-seller, What Color Is [...]

Oct

1

Dr. Joe Capista’s 3-step process for authors who want to promote themselves to meeting planners and speaker’s bureaus

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Wednesday’s promoting tip for authors
Speaking remains one of the most effective ways that authors promote their book. Speaking opportunities can sells dozens, sometimes hundreds of books, as well as create  additional profit opportunities. Dr. Joe Capista, author of What a Dentist Can Teach You About Life, Business, and Success, uses a simple, but effective, [...]

Sep

29

Authors should delay writing their book until they have a strong content plan, like Daniel Levitin’s “The World in Six Songs”

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Monday’s planning tip for authors

Many new authors begin writing too soon, often after paying just passing attention to their book’s content plan–or table of organization. This can be a big mistake. A strong, simple, content plan, or organization, makes it possible for authors to write successful books about even the most complicated topics, such as [...]

Sep

25

Guy Kawasaki’s “Reality Check:” Reader Loyalty Based on Immediate Results

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Thursday’s profit tip for authors
Why do readers immediately snap-up new books by certain authors? My recent experience with an advance copy of Guy Kawasaki’s latest book, Reality Check, The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition, provides an interesting perspective.
My copy of Reality Check arrived on a Monday. The next day, I was [...]

Sep

24

Guy Kawasaki shows authors how to promote new books by using a very simple and highly-focused home page

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Wednesday’s promoting tip for authors #3 of 3
Guy Kawaski’s latest home page is an example of of a very simple and highly focused website home page. When a visitor arrives, their screen guides them to the 4 most important options available to them:

About guy. Click Guy’s picture to learn more about him.
Latest book. Click the [...]

Sep

11

New Published & Profitable case study shows how Donna Genett, Ph.D., creates back-end product and service profits based on her book

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Thursday’s author profit tip
One of the recurring themes that shows up time after time during Published & Profitable author interviews is the need for authors to create additional revenue sources beyond those generated from the sales of their books. The most successful authors tend to be those who offer a wide range of product and [...]

Jul

23

It’s never too early to begin promoting your next book, as Paul Gillin, author of the “New Influencers,” shows

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Wednesday’s promoting tip for authors
Many authors wait too late to begin promoting their book. They wait until they have printed copies of their book in their hands…and then discover that their book is no longer “news.” It’s “old news.”
But, there are also authors like Paul Gillin, author of The New Influencers: A Marketer’s Guide to [...]

Dec

14

From lemons to lemonaide: What can authors do with deleted chapters?

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Sarah Susanka, the author who created the highly-successful Not So Big brand of architecture and lifestyle books, obviously recognizes the importance of building reader loyalty.
Sarah’s recent e-mail newsletter (sign up here) offered her Not So Big Life readers a end-of-year holiday bonus–an additional chapter to her book plus a 4-page worksheet.
She also [...]