Authors who give the impression of trying to blackmail their loyal readers into buying more risk forever alienating their readers. For example, I have in front of me a brochure sent by a self-published author who writes and publishes books in a very narrow niche (i.e., the railroad history of the state where he lives). [...]

C.J. Hayden’s bestselling book Get Clients Now! celebrates its 10th anniversary this month. Get Clients Now! has the rare distinction in business nonfiction of continuing to sell as many copies with each passing year as the first year it was published. To date, the book has sold 65,000 copies. C.J. Hayden is a long-time member of Published [...]

I call Arthur Einstein an “anti-guru” for one simple reason: his accomplishments exceed his current search engine visibility. He’s the real thing; Arthur Einstein doesn’t just talk advertising, copywriting, and marketing, he’s actually done them all his life, at the highest levels of New York City ad agency success. He’s worked for top clients like [...]

At some point, most individuals wish they could start all over, leave their corporate life, and become a career renegade…making a great living doing what you love. Many dream of becoming a career renegade, however, but few actually do it. Jonathan Fields, whom I’m interviewing next week, is one of the few who did it–and [...]