Monday’s planning tip for authors
When planning your next book, consider writing a different type of book. Specifically, explore different formats for your next book.
I did, and it was a pleasant change of pace!
My books have always been long
I’ve always written long books, books that go deep in every chapter and contain not only ideas, but [...]

Titles sell books; my forthcoming book, #BOOK TITLE Tweet, offers 140 bite-sized ideas for creating compelling titles for articles, books, and events.
Designed to inspire by providing as many ideas as possible in a readable, non-technical format, this is the book that I’ve long wanted to write.
All books need titles, but, unfortunately, until now, there’s never [...]

Monday’s book planning tip for authors
The title of Joe McNally’s Hot Shoe Diaries: Big Light from Small Flashes is short, but it tells the full story, accurately positioning the book and previewing its contents. It’s a title that teaches many lessons about choosing the right book title.
The title represents exacting word choice. Let’s start with [...]

Thursday’s profit tip for authors
I’ve always wondered why some books and other creative endeavors  succeed, and so many others fail to make a significant impact on their author’s and reader’s careers.
Timing, of course, has always played a role in the success of books that seemingly come out of nowhere and enjoy great success. But, I’ve [...]

SurveyMonkey is a free online resource that makes it easy to test your book’s title and subtitle before its too late.
Here’s an example of how you can test multiple  titles and subtitles combinations as well as offer readers an opportunity tosubmit their own their own suggests.
Most important, note the first sentence which describes the [...]

Monday’s planning tip for authors
One of the best ways to choose the right title for your book is to train yourself to recognize the characteristics and qualities of the titles found on existing books in your field.
By studying their strengths and weaknesses, you’ll be better able to create your own title. The time you spend [...]