During the past few decades, Jay Conrad Levinson has built his Guerrilla Marketing brand by writing new books with co-authors who bring new perspectives and readers to his brand. This is a technique that works best when you choose the right book title for your first book.

Tips for choosing a book title based on the early success of David Meerman Scott and Brian Halligan’s Marketing Lessons from the Grateful Dead

Your book title must appeal to both prospective readers as well as book publishers and acquisition editors. Publishers are interested in acquiring books located in categories with high sales and growing sales. Good books in declining categories are less likely to get published.

Monday’s book planning tip for authors
One of the best ways to sell more books is to use words that add urgency to the title. One of the best ways to do this is to emphasize how quickly readers will be able to enjoy the benefit promised by your book title. Consider the difference between:

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Scott Belsky’s Making Ideas Happen teaches lessons about choosing the right book title. The Behance.com network illustrate the importance of author’s building an online back-end profit system before their book’s publication.

3 lessons in choosing the right nonfiction book title from Nicholas Carr’s The Shallows: What the Internet is Doing To Our Brains plus link to the first book about book titles.