Wednesday’s marketing and promoting tip for authors
In an age of niches and specialization, it makes more and more sense for blogs and websites to make it easy for visitors to qualify themselves to access the content that most appeals to them.
Dan Schawbel, Me 2.0 author, whose Personal Branding Blog is one of the top [...]

Do you have a process, or a systematic approach, to creating your book and business marketing materials? Do you have a marketing copy planner that provides a framework for efficient copywriting you can use on all types of projects?
If you answered “no” to either question, there’s no reason you have to continue to reinvent the [...]

Get a new perspective on social media when I interview Mitch Joel, the master social media marketer who has helped define social media marketing with his Six Pixels of Separation blog and book.

Mitch will be my guest on the next Guerrilla Marketing Association interview. This interview offers a unique opportunity to learn from one of [...]

If you’re looking for additional branding, blog content, and writing ideas, I encourage you to visit the numerous blogs where I’ve recently posted as a guest. In addition to my guest posts, each of the following blogs is filled with authoritative, useful, and well-expressed information.
Writing & publishing blogs
These blogs address overall writing and publishing issues [...]

David Airey’s Logo Design Love blog is for authors and entrepreneurs who want to design their own logo for blogs, business cards, e-books, or back-end products.
The Logo Design Love blog is also for you if you want to learn more about logo design so you can be a more helpful and informed client. The more [...]

Recently, I wrote about Tina Roth Eisenberg’s Swiss Miss design blog, one of the Top 50 design blogs in the world.
Since then, I’ve returned many times, partly to learn from her constantly fascinating posts, and partly to analyze why I–and hundreds of thousands of others each month–find her site so satisfying.
Tina’s recent post, Japanese Design [...]