To engage your readers, your book must not only deliver wanted information, but must do so in a likeable way.
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The Element of Academic Success provides an excellent example of pre-publication book promotion
The Directory of Colleges & Universities has added the Published & Profitable blog to their list of the Top 100 Blogs to Improve Your Writing in 2010. In the Directory’s words: Aimed at being profitable in writing, this blog is a step-by-step guide in how to make your writing into a book that will sell. [...]
Advice for college professors interested in making the transition from academic publishing to trade publishing and writing for the general public