Monday’s book planning tip for authors
When does it make sense for author to plan a new edition of a best-selling book that has become a classic in its field? And, What should remain from the first edition; how much should be rewritten?
These, and other questions, have been sparked by the recent appearance of a [...]

Monday’s planning tip for authors
When planning your next book, consider writing a different type of book. Specifically, explore different formats for your next book.
I did, and it was a pleasant change of pace!
My books have always been long
I’ve always written long books, books that go deep in every chapter and contain not only ideas, but [...]

Monday’s writing tip for authors
February’s transition into March provides you with an opportunity to take a fresh look at the planning progress you’ve made so far this year writing a book, and commit to specific planning tasks you want to accomplish during March.
Specificity is the key to March success
The easiest way you can make the [...]

Monday’s planning tip for authors and marketing professionals
Are you able to write as much as you’d like? What’s keeping you from writing more in less time? What’s your biggest writing and content management challenge?

I want to know what’s keeping you from achieving your writing and marketing goals!

Tomorrow’s Author Guide to Content Management teleclass is for [...]

Get a new perspective on social media when I interview Mitch Joel, the master social media marketer who has helped define social media marketing with his Six Pixels of Separation blog and book.

Mitch will be my guest on the next Guerrilla Marketing Association interview. This interview offers a unique opportunity to learn from one of [...]

Monday’s book planning tip for authors
The title of Joe McNally’s Hot Shoe Diaries: Big Light from Small Flashes is short, but it tells the full story, accurately positioning the book and previewing its contents. It’s a title that teaches many lessons about choosing the right book title.
The title represents exacting word choice. Let’s start with [...]