The Origins of The Road to Recognition {Interview}

Posted April 24th @ 11:43 pm by Roger C. ParkerPrint

Last night, I interviewed Barry Feldman, co-author (with Seth Price) of The Road to Recognition: The A-Z Guide to Personal Branding for Accelerating Your Professional Success in the Age of Digital Media.

The interview was a celebration of tomorrow’s release (April 25th) of the Kindle version of The Road to to Recognition. Other versions will follow on May 9th.

If you’re looking for an inside look at what’s involved in self-publishing a nonfiction book, you’ll be fascinated by the amount of detail that Barry reveals.

Click the image to access the recording of the interview.

How can we make this book better and different?

Although most authors and co-authors focus on the writing and leave the marketing for later, Barry described a different scenario.

What emerged during our interview was the authors’ goal of differentiating The Road to Recognition from competing marketing books.

The need to differentiate drove decisions involving:

Rarely has one of my guests been as open about the role of decisions and the amount of planning that goes into a book as Barry Feldman did was last night.

After you’ve heard the recording of my interview with Barry, and had a chance to read the Kindle version The Road to Recognition, let me know what you think, in the comments. And, let me know if you have any questions you’d like me to ask co-author Seth Price when I interview him in the near future.

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