How often should you post fresh content on LinkedIn? {Free call}

Posted October 3rd @ 10:22 pm by Roger C. ParkerPrint

How many times a month should you post fresh content on LinkedIn Publisher?

Join our free call for a fresh perspective on this critical topic.

Many content marketers overlook the importance of choosing a realistic publishing frequency.

Unrealistic expectations

Choosing an overly aggressive LinkedIn publishing schedule is likely to lead to problems with content quality, leading to poor results.

It takes time to plan, create, and promote top quality blog posts.

The reality is that, in today’s competitive online world, only the best quality content will attract the constant stream of traffic, email sign-ups, and qualified prospects you need for profitability and growth

The role of quality was stressed over and over again at the Content Marketing Institute’s Content Marketing World convention in Cleveland.

Just about every keynote speaker and presenter emphasized the need for top quality content. “Good is no longer good enough!”

Consistent visibility

There are similar penalties associated with not being consistently visible. You need to establish a consistent presence if you want to enjoy top-of-mind awareness when your market is ready to buy.

Consistent visibility also plays a key role in the image your content projects. Consistent visibility builds familiarity, and familiarity builds trust.

Worksheet and discussion topics

During the call, I’ll discussing the causes of Content Marketing Discontent and describing some of the other benefits of deciding how often and when as soon as possible.

I’ll also be sharing a free copy of my LinkedIn Content Marketing Frequency Planner worksheet and describing how to use it to create a framework for creating the structure for a realistic and sustainable content marketing program.

I want you to leave the call with a fresh perspective with the information you need to determine the ideal frequency for posting fresh content on LinkedIn.

How to attend the call

The call is free, and open to all Published and Profitable members and friends.

  • It takes place Tuesday, October 4, at 4:30 PM Eastern.
  • To attend, dial 605-475-6150 and enter PIN# 513391.

I hope you can attend. Call in a few minutes early and introduce yourself! Feel free to share this invitation with coworkers and friends.

In the meantime, you can learn more about the relationship between frequency and quality by reading my recent LinkedIn post, How to Turn Intention into Commitment for LinkedIn Content Marketing Success.

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