Join me next Tuesday, May 30, when I interview Andrew Davis, content marketing author/keynote speaker, and catalyst for urban change.
Andrew Davis is a fascinating exception to the conventional wisdom, which advises experts to “find your niche and dominate it!”
I discovered Andy through his frequent, Content Marketing Institute blog posts, blog posts, Claim Your Fame podcasts, and presentations. He is also an instructor for the Content Marketing Institute Online Training and Certification program.
Andy also contributes a provocative Unsolicited Advice feature in the CCO (Chief Content Officer) Magazine. It’s always the first thing I turn to when the latest issue arrives.
To content marketers, Andy is best known as the author of Brandscaping: Unleashing the Power of Partnerships.
Brandscaping is based on a simple question, Who has your next customer as their current customer?
Brandscaping contains hundreds of case studies and lessons describing how firms, both large and small, out-marketed their competition using content-based partnership tactics.
To help you answer the question, Andy has organized the contents into three parts:
- The Paradigm Shifts
- Branding in the New World
- Content is Currency
The Appendix contains numerous resources, including 27 Questions to Ask Yourself which you can use to facilitate discussion when introducing Brandscaping to your clients and coworkers.
Andy’s second bookTown Inc., subtitled Grow Your Business, Save Your Town. Leave Your Legacy, is a vital resource for informed citizens concerned about their hometown’s survival and quality of life.
It’s a thoroughly-researched and statistically-based book introduces a new approach that addresses a topic of growing relevance written from a historical, rather than economics and world trade perspective.
Town Inc. is a readable, story-based comparisons of identical towns in adjacent regions, one of which has a vibrant economy and attractive quality of life, the other with a stagnant economy and deteriorating quality of life.
It’s the perfect book to inspire citizens to Stake their Claim! a encourage appropriate action from unexpected community resources.
Why you should attend this call
As always, I want my conversation with Andrew Davis to uncover lessons and tips that all of us can apply to the pragmatics of content marketing and writing books that make a difference. But, that’s just the starting point.
More important, as I talk to Andrew next Tuesday, I’ll be looking for clues that will help all of us “stake our claim” (Andrew’s words) as thought leaders.
To attend this free call
My interview with Andrew Davis takes place Tuesday, May 30, at 4:00 PM Eastern. To attend, dial 605-475-6150 and enter PIN 513391. All Published & Profitable friends and members are invited to attend. You’re invited to pass along this invitation. There will be an opportunity to ask Andy questions at the end of the call.