David Meerman Scott Shares Key Author Profit Tip During Newsjacking Interview

Posted January 19th @ 6:15 am by Roger C. ParkerPrint

During our Interview with bestselling author David Meerman Scott reveals power of Newsjacking as a content marketing toolrecent interview, David Meerman Scott shared an author profit tip that may change your approach to writing a book!

I recently interviewed bestselling business author David Meerman Scott about his new Newsjacking video training program. You can download or listen to our interview for free.

Newsjacking is the art and science of inserting yourself into breaking news stories, in order to generates sales leads, adds new customers, and gets media attention.

David popularized the term Newsjacking five years ago. Since then, he’s been speaking about it, conducting workshops, and sharing Newsjacking ideas with CEO’s around the world. He’s also been blogging about it collecting new data and examples.

His latest blog post is an excellent example of Newsjacking at work!

His new Newsjacking video training program provides a step-by-step guide for businesses, organizations, and nonprofits of all sizes. It contains information that is usually reserved for those attending his $20,000+ keynote presentations that have taken place on 6 out of the world’s 7 continents. !

The author profit information David shares

About 44 minutes into our interview, David revealed a surprising author profit statistic based on his experiences as a worldwide bestselling business author.

Many will be amazed by David’s revelation. Others will use it as a North Star to guide their future writing and publishing plans.

David’s background (or why his story is so important)

David has written 7 books for a major publisher, one of which (The New Rules of Marketing and PR, 5th edition) has sold over 365,000 copies in 26 languages around the world.

44 minutes into the interview, David compares the earnings from his bestselling books compared to his initial earnings from his video!

After you download or listen to my interview with David Meerman Scott,  share your impressions as comments, below.  (And, feel free to share the link with your friends and coworkers.)


  1. Shel Horowitz
    January 25, 2016

    Thanks, Roger. I’ve been a fan of David Meerman Scott for many years. Not such a fan of ebooks, though. I rarely read past about 20 pages. My eyes were designed in the pre-computer era, and they like paper much better than electrons.

  2. Roger C. Parker
    January 25, 2016

    Dear Shel:
    Thanks for your comment, and for attending my recent recorded interview with David.
    I agree with you, re: ebooks. Wonderful for travel, but the readability and ability to underline a paper-based book certainly offers a compelling advantage.
    Congratulations on your upcoming book this spring!

Leave a comment

OpenID Login

Standard Login