Joe Pulizzi’s Tips for Locating Your Content Tilt

Posted October 1st @ 6:11 am by Roger C. ParkerPrint

Take Joe Pulizzi, author of Content Inc. along on your next commute or workout, so you can learn how to locate your content tilt.

Your content tilt is that magical moment of perfect alignment. It occurs when your content aligns with market’s needs, your experiences, passions and skills–and there’s an information gap that your competitor are not addressing.

“The bottom line,” as Joe Pulizzi said during this recorded interview, “is that customers want what they want.”

It’s that type of straightforward, common-sense thinking that characterized my interview with Joe Pulizzi.

In less than 45 minutes, Joe candidly and enthusiastically held nothing back as he addressed topics as diverse as:

  • Why most entrepreneurs still get it wrong, and how they continue to get it wrong….in spite of the numerous examples of the growth potential and sustainable profits from the content-driven approach described in Content Inc.
  • The Content Marketing Institute’s early years, its original goals, it’s pivotal content tilt, and its current “tripod” revenue structure.
  • How he simultaneously wrote and built an audience for Content Inc. using tools that are available for all Internet-savvy authors and entrepreneurs.
  • Why he’s bullish on podcasting and making books available in multiple formats.

Joe Pulizzi even describes the content tilt that Content Inc. underwent while he was writing it!

If you equate writing a book with the frustrating experiences you might have had during English classes or writing during high school or college, you’re likely to shout with glee when you hear Joe Pulizzi enthusiastically describe his alternative approach to write a bestselling book.

Then, on to serial content marketing…

Following Joe’s departure for another Content Inc. interview, I shared 10  examples of content themes that content marketers can use implementing Part 2 of my Serial Content Marketing article -series, 3-Step Action Plan With Worksheets for 2 Months of Blog Post. You can also access Part 1, How to Turn 1 Idea into 2 Months of Content (and more) on the Content Marketing Institute.

The catalyst you may be looking for

This call can be the catalyst you may have been looking for to create your own content tilt.

Whether your goal is to drive new business, generate leads, or build your personal brand, Joe Pulizzi’s Content Inc. stories and lessons, combined with the serial content suggestions at the end of the call, puts you in a good position to become a more content-driven firm. And, if you need assistance, you can always call on me to help you choose the right topics, create a sustainable workflow, and help with experienced copywriting assistance. Share your takeaways and comments below.

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