David Meerman Scott’s recent post, Still More Top Ten Tips for Incredibly Successful Public Speaking, shows the power of a simple blogging strategy tip.
Serialization, or the idea of building blog post on one, or more, previous blog posts, is not a new idea.
But, usually, the blogger only provides links to the earlier blog posts.
Proving link value
What sets David Meerman Scott’s blog post apart is the fact that he not only provides links to the earlier posts, but he proves the value of the earlier blog posts by providing a list of their key ideas.
I find the idea startlingly simply–and definitely effective.
The benefits of providing proof
Here’s what I like about the strategy (other than the fact it costs nothing to implement:
- Reasons to revisit previous posts. The summary of the key ideas in the previous posts not only adds to the value of the current blog post, but provides me with concrete reasons to go back and read the previous posts.
- Context. The list of key ideas brings me up to speed, and provides a context for the latest Top 10 ideas introduced in the current post.
- Credibility. There’s a very powerful credibility element in the fact that the original Top 10 blog post came out in 2009—-six years ago! This reinforces David Meerman Scott’s position as an experienced source of speaking and sharing marketing ideas.
- Pre-sells the next installment. I find there’s almost a hypnotic effect
What I don’t know, and would like to know, is whether or not the addition of the earlier, list-based content contributed additional SEO horsepower to this post, and whether or not it drove significant traffic to the earlier posts.
Perhaps David Meerman Scott might share some insights in a future Web Ink Now blog post!
More David Meerman Scott blogging strategy tips
For more blogging tips based on analyzingDavid Meerman Scott’s blog, see:
- Blogging Tips from David Meerman Scott and Richard Jurek’s Marketing the Moon. This post, and our subsequent recorded interview, described the dual marketing and discovery role that the Marketing the Moon Blog played in book’s successful launch.
- Anatomy of blog post success – David Meerman Scott & Amanda Palmer. After reading one of his most popular blog posts, I asked David for more details. This post shares the interesting story behind the post…as well as the importance of both following his passions and immediately responding to opportunities.
- How David Meerman Scott Uses an Infographic to Drive Home a Blog Post’s Message. I wrote this post to stress the importance of limited blog post graphics of customized, meaningful graphics, as opposed to “decorative” graphics
David Meerman Scott’s Example of Marketing Recriprocity at Work. This story, based on an exclusive interview with David Meerman Scott, will reassure you if you’ve been concerned that you might hurt book sales if you give too much away for free in your blog posts and ebooks.
What’s your favorite David Meerman Scott blogging tip?
Would David Meerman Scott’s blog tip to use excerpts, rather than just links, work for you when sharing information in a series of blog posts? Please share your concerns and impressions as comments, below. (Thanks to Anne H. Janzer, my next interview guest, for drawing my attention to David’s post.)