View the based on Ann Handley’s Everybody Writes.
Then, simply ask yourself:
Can I create a similar infographic based on my book?
If you can’t immediately answer “Yes,” you should take a fresh look at your book and how effectively you have organized your ideas.
Structure and purpose
Thought leadership books–books written to position their authors as experts in their field–require a structure that instantly communicates their book’s purpose and the benefits readers will gain from their book.
The power of proof
When you view the complete Writer’s GPS infographic at a larger size, the 12 benefits of reading Ann Handley’s book are immediately visible.
In addition, each benefit is accompanied by proof in the form of concise “sound bites” of text. As a result, at a glance, prospective readers understand why they should buy the book, what they will learn, and how they will benefit.
Lessons from Everybody Writes
Ann Handley’s Everybody Writes is an excellent example of the type of nonfiction books that are popular today. It’s immediate Amazon Top 100 success, and its continuing brisk sales, is based on the:
- Quality of information that’s shared
- Depth, or quantity of information
- Tone, or the Author’s unique, conversational tone
- Structure, or the way information is organized
Everybody Writes contains 74 chapters and 9 tools organized into 9 parts. This organization is a key element in the book’s continuing success.
To learn more about Ann Handley’s Writing GPS
In addition to viewing the Writing GPS at large size, you can learn more about it by reading Ann Handley’s recent article, A Writing GPS: The Step-by-Step Guide to Creating Your Next Piece of Content [Infographic].
The article describes the origin of the infographic and the purpose of the Writing GPS infographic. In Ann’s words:
This GPS gets you from one place to another: from discombobulated thoughts to a coherent, cogent piece of writing that others can grok (and maybe love).
If you’re already a MindManager user, you can use my mind map to take notes while reading Everybody Writes.
As both the infographic and the MindManager mind map show, visual thinking plays a big role in writing success. Visually displaying the contents of your book reveals your book’s structure and purpose.
- Visual thinking before you write your book helps you organize your ideas–no matter how complex your topic or the amount of detail you intend to present.
- Visual thinking helps you market and sell your book by displaying the benefits your book offers and the advice that you share.
Most important visual thinking helps you evaluate your book idea–whether it’s a new book or an existing book–and offers an easy way for you to compare your book to the competition in a whole new way.
How visible is your book’s structure and purpose?
Can your book pass the infographic test? Is the structure of your book hidden in your book’s table of contents, and the contents of each chapter, or can the contents and value of your book be displayed as clearly as the infographic and mind map of Ann Handley’s Everybody Writes? How can you use visual thinking to make your book easier to write and easier to sell? Share your comments, below.
You can also learn more by attending next week’s Published & Profitable interview with Ann Handley on Tuesday, April 28, at 4 PM Eastern. To join us, simply dial 605-475-6150 and enter PIN 513391. There will be an opportunity to ask questions at the end of the call.