Amy Morin Tells How She became a Bestselling author

Posted February 19th @ 6:34 am by Roger C. ParkerPrint

Listen as Amy Morin shares the story behind her bestselling book, 13 Things Mentally Strong People Don't Do Listen as Amy Morin, author of 13 Things Mentally Strong People Don’t Do, tells how viral marketing helped her become a bestselling author.

A study in writing and marketing best practices

Visit Amazon.com to learn more about Amy Morin's 13 Things Mentally Strong People Don't DoMy recent interview with Amy Morin is not an “interview about her book” as much as it’s about how she planned, wrote, and marketed her book–and the opportunities her bestselling book opened up for her and other nonfiction authors who are willing to commit to their ideas.

During our recorded interview, Amy provides a detailed timeline of events between the time created her list of the 13 qualities that create mental strength (originally intended for her own use) to her book’s immediate success upon publication.

You’ll hear why she wrote her original list, how it quickly went viral when she posted it online, with tens of thousands of readers discovering and sharing it. This lead to its publication on the Forbes blog, where it was read by three million readers–a number that continues to grow.

A fast-track publishing contract, with a surprisingly short writing deadlines,  soon followed. 

Is Amy Morin an overnight sensation?

At first glance, Amy’s journey to bestselling success with her first book appears to have taken place at lightning speed–especially compared to the experiences of most authors.

Yet, you’ll find, listening to our interview, a different story emerges. For example, Amy spent years fine-tuning her writing while fulfilling her other responsibilities.

More important, our interview provides important clues and best practices for other authors who want to write a bestselling first book. For example:

  • Open to change. Amy was prepared to take immediate action when opportunities appeared.
  • Willing to learn. She was willing to change her writing focus from short-form articles and blog posts to longer projects like a book proposal and a book length manuscript. This required simultaneously mastering new skills and immediately putting them to use.
  • Disciplined. You may be surprised when you hear how little time Amy had to complete the manuscript for 13 Things Mentally Strong People Don’t Do. She also had to upgrade her author platform and commit to a more aggressive guest blogging schedule.
  • Trust and commitment.  Her journey to publishing success required trusting others in areas where she lacked experience. Yet, she remain committed to her initial concept of the 13 Things that Mentally Strong People Don’t Do.

Timeline from 13 Things list to 13 Things book

During our interview, Amy provided a detailed timeline of the steps and tasks she took:

  • Responding to opportunities. You’ll hear Amy describe the initial steps she took following the viral popularity of her list, and rapidly leading new skills, like preparing a book proposal and writing long documents (compared to articles and blog posts).
  • Locating the right publisher. This involved decisions like choosing between self-publishing and trade publishing, preparing a book proposal, and evaluating the pros and cons of competing offers.
  • Writing her book to meet an almost impossible deadline. You’ll be surprised at the tight manuscript she committed to, and how she met it while keeping up with her other commitments. You may be further surprised to hear about the benefits of tight deadlines.
  • Promoting the launch of her book You’ll learn how she promoted the launch of her book and has continued to strengthen her author platform.  (She’s now a weekly Forbes columnist, she regularly contributes to the Huffington Post, and has had numerous television appearances and interviews).

Our interview concludes with a candid discussion about some of the opportunities her book’s  success has opened up. You’ll also hear her share the “What next?” questions she is addressing.

Interview resources

Here are some resources to help you make the most of my interview with Amy Morin about how viral marketing contributed to her journey to the bestselling success of 13 Things Mentally Strong People Don’t Do: promoted, and intends to profit from her

  • View a Biggerplate Mindjet MindManager mind map of the questions I asked bestselling 13 Things author Amy MorinDownload a mind map of the questions I asked Amy during my interview. You can view the questions online while listening to the interview, or if you’re a Mindjet MindManager user, you can download the mind map template and use it to take notes during the interview.
  • Listen to the interview. You can listen to my Amy Morin interview or download it for later playback.
  • View a mind map of Amy Morin’s book. You can get an overall view of her book online. If you use Mindjet MindManager’s software for Macs, Windows, or iPad,  (free trial), you can also use the mind map to take notes while reading her book.

Suggestion: compare the mind map of Amy’s published book (above) with the original article that sparked her viral marketing bestseller.

You can also learn more watching the videos on her website and discover 5 Powerful Exercises To Increase Your Mental Strength. You can also review my previous posts here and here.

1 Trackbacks/Pingbacks

  1. Pingback: Case Study: 600 Word Blog Post Turns Writer into Bestselling Author on March 26, 2015

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