Writing and Design Tips from Marketing the Moon’s Co-authors

Posted August 17th @ 6:49 am by Roger C. ParkerPrint

Interview to share the story behind David Meerman Scott and Richard Jurek Marketing the Moon: The Selling of the Apollo Lunar ProgramGet a fresh perspective on writing and designing a bestselling book when I interview David Meerman Scott and Richard Jurek, co-authors of Marketing the Moon: The Selling of the Apollo Lunar Program.

As  you can see from the sample pages at left, design played a major role in positioning Marketing the Moon.

The story of man’s first steps on the moon is told through a complex mix of text and graphics.

There are several hundred graphics, and each two-page spread is different!

Marketing the Moon is unlike any other “coffee table” book you may have seen. It’s contents are as carefully curated and written as you’ll find in any of the best marketing books and business school case studies.

What’s involved creating a book like Marketing the Moon?

That’s the “big question” I’m going to ask David Meerman Scott and Richard Jurek when I interview them on Monday, August 18, at 4:00 PM Eastern.

This involves addressing the basic question:

“Which comes first, the words, the graphics, or the design?”

During this call, you’ll learn the steps they took to use design to position their book. You’ll also gain a timeline, or better understanding, of the time it takes to turn an idea into a published design-intensive book.

Who should attend this call?

This call is for you if:

  • You want to use design to position your book apart from the competition by providing a different kind of reading experience for your readers.
  • You want to learn how to turn your passion into a bestselling book. David Meerman Scott and Richard Jurek are lifelong space enthusiasts. They both have assembled museum-quality collections of artifacts from the space program. They are are on a first-name basis with astronauts and behind-the-scenes players from the Apollo program through their attendance at events normally closed to the public.

This is your chance to listen as they share the “story behind the story” of one of America’s iconic events, sharing ideas and tips that may inspire you to turn your passion into a book.

Learn more about the interview here and here.

To attend this interview

I’ll be interviewing Marketing the Moon co-authors David Meerman Scott and Richard Jurek Monday, August 18, at 4:00 PM Eastern. All  Published and Profitable friends and members are invited to attend. To attend, dial 605-475-6150 and enter PIN 513391. You’ll be able to ask your questions about Marketing the Moon or converting your passion into a bestselling marketing book during the call, or submit your questions below.

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