Blogging Tips from David Meerman Scott and Richard Jurek’s Marketing the Moon

Posted August 13th @ 1:16 am by Roger C. ParkerPrint

David Meerman Scott and Richard Jurek's Marketing the Moon Blog Shows Book Marketing Done RightClick the image to get the most out of next week’s interview with Marketing the Moon’s co-authors David Meerman Scott and Richard Jurek.

Their book site and blog, Marketing the Moon.com is an excellent example of author book marketing at its best.

-  Before publication, it provided a platform for the authors to introduce their upcoming book and build anticipation for its publication.

-  After publication, it provided a platform for promoting the book, consolidating reviews, and leveraging the co-author’s speaking and media interviews.

Book marketing and author branding

As we’ll be discussing during next week’s interview, Marketing the Moon.com not only promotes the co-authors’ book, but it also plays a continuing role in reinforcing the co-author’s personal brands. And, each time it’s updated, it renews the author’s personal passion for their subject.

Marketing the Moon: The Selling of the Apollo Lunar Program is a unique book. When I first reviewed it, I called it the “world’s first coffee table marketing book.” It s a design-intensive, carefully-researched case  study of the role that marketing played building support for what many consider America’s greatest post-World War II success. The story is enhanced by hundreds of relevant graphics.

What you’ll learn during Monday’s interview

Marketing, of course, is just one of the topics I’ll be discussing with David Meerman Scott and Richard Jurek during next week’s interview.

We’ll also be discussing the book’s timeline–beginning with the co-authors’ initial decision to write a book, how they organized their ideas, how they selected and convinced a publisher, plus their commitment desire to make Marketing the Moon a design-intensive, full-color, First Class book.

I’m especially interested in learning more about the co-authors’ experiences turning their lifelong passion into a published book, did the writing and publishing process enhance or take away from their passion for the topic?

For more on the topic, see How to Turn Your Passion into a Bestselling Marketing Book and Coming Soon: The World’s First Coffee-Table Marketing Book.

To attend our interview

Our interview takes place Monday, August 18, at 4:00 PM Eastern. All Published & Profitable friends and members are invited to attend. To attend, dial 605-475-6150 and enter PIN 513391. There will be an opportunity for you to ask questions at the end of the call, or you may submit them as comments, below.

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