Content Chemistry’s Strategy For Book Marketing Success

Posted July 28th @ 6:16 am by Roger C. ParkerPrint

Learn how Andy Crestodina and Orbit Media positioned Content Chemistry, an illustrated handbook, apart from other content marketing booksIf you’re looking for ways to position your book in a crowded field, listen as Andy Crestodina shares his strategy for setting Content Chemistry apart from other content marketing books.

In our recorded interview, which for a limited time is available for streaming or downloading for later listening, Andy offers a candid description of the planning, writing, design, and marketing decisions which set Content Chemistry apart from the thousands of other marketing books listed on Amazon.

In a matter-of-fact tone of voice, Andy Crestodina discusses Content Chemistry’s background, lessons learned during 12 years as co-founder and strategy director at Orbit Media, his goals for the book, and the decisions and steps needed to bring it to life.

Once again, you’ll learn how writing and publishing success is a team sport, utilizing contributions from numerous individuals.

Listen as Andy Crestodina describes how he positioned Content Chemistry apart from other marketing books

  • Click the above graphic to begin listening to my recorded interview with Orbit Media’s Andy Crestodina, as he describes the Content Chemistry’s journey to publication success.
  • Download a transcript of the recording. Read this lightly-edited transcript while traveling, or use it to take notes while listening to the recording.

In addition, to gain a better understanding of Content Chemistry, download a mind map of Content Chemistry. If you’re a Mind Manager user, you can use it to take notes while reading Andy’s book. You can also download Mindjet MindManager mind maps of other marketing, creativity, presentation, and writing books to study or use to take notes while reading the books.

Share your impressions and takeaways from the call as comments, below!

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