Tips for Blogging and Content Marketing Success from Rajesh Setty

Posted February 28th @ 2:47 pm by Roger C. ParkerPrint

Rajesh Setty's T is for Teaching shares best practices for authors, content marketers, and career successLessons for authors, content marketing, and career success from Rajesh Setty’s T is for Teaching.

Rajesh Setty’s T is for Teaching provides an excellent case study of the benefits of serializing a theme for authors or content marketers looking for an efficient structure for their blog or ideas for blogging a book.

Use the alphabet to organize your blog posts or a book

One of the biggest problems authors and content marketers struggle with is the need for content ideas, the need to create an on-going series of blog posts.

The hardest part of creating a consistent flow of content is deciding what to write about!

Sue Grafton, of course, was one of the first to use the alphabet as a branding technique for her bestselling mystery series. Her A is for Alibi established a bestselling series that continues today.

Besides providing a way to brand a series of books, the alphabet also provides an easy structure for creating the structure for a single book, as Doug Patt shows in his bestselling How to Architect.

Recently, Rajesh Setty has been writing a series of powerful, alphabetically-titled career coaching and personal development posts; the latest is T is for Teaching.

The series is notable not only for its concise, practical, contents–which I highly recommend–but for the innovations that Rajesh has brought to the concept of creating a series of alphabetically-organized blog posts.

  • Each post in Rajesh Setty's series drives traffic to the other posts in the series by including links to the other postsCross-promoting other posts in the series. Equally important, each of Rajesh’s posts contains links to the other posts in the series. This reinforces the series concept, and continues to drive interested traffic to the earlier posts in the series.
  • Guest posting. Rajesh’s has also posted installments in his series as guest posts on other blogs, such as the Huffington Post. These guest posts expose hisĀ  series to an expanded audience, especially since they contain links to other posts.
  • Using graphics to brand the posts. Another lessons from Rajesh Setty’s blog post series is to brand the series by using a consistent graphic style to visually tie the series together. (See graphic at top of article.)

The colors used in the graphics may change, but the shape of the title graphic remains the same.

To learn more

Besides reviewing each of Rajesh Setty’s recent, alphabet-based, blog post series, which I recommend for the conciseness and pragmatism of his advice, I encourage you to think seriously about how you can use the “series” concept to organize your upcoming blog post ideas into a series. The benefits of a series of blog posts include:

  1. Efficiency. By identifying the titles of the various installments in advance, you’ll find it much easier to prepare the individual blog posts.
  2. Synergy. Your series will build anticipation among your readers, as they will look forward to upcoming installments, as well as be more likely to review previous installments.
  3. Expandability. Once you have completed the series, it will be relatively easy to expand it into a book or ebook, or a series of podcasts or videos.
  4. Momentum. As you prepare each post, you might consider creating tip sheets or worksheets to accompany it, adding value to each post, as well as getting a head start on a future book or ebook.
  5. Flexibility. It’s important to note that the series concept does not prevent you from blogging about different topics in between your “series” posts. You are still able to comment on current topics or discuss other concerns relevant to your market.

For additional ways to organize a blog post series, see Book Title Tips to Save Time Writing a Book, More Content Marketing Ideas for Blogging Your Book, and Book Title and Topic Ideas for Blogging a Book.

Will this approach work for you?

What are your impressions after exploring various posts in Rajesh Setty’s “alphabetical” blog post series? Can you see ways to adopt it for your own business? What are some of the ways you could customize the idea to your market’s needs?

No Comments Yet

You can be the first to comment!

Leave a comment

OpenID Login

Standard Login