A generation of authors, entrepreneurs, and marketing professionals have lost a good friend and guiding light with the passing of Jay Conrad Levinson.
The concepts of Jay’s Guerrilla Marketing brought new hope to entrepreneurs and marketers looking for inspiration and practical advice to apply to their marketing.
At a time when marketing books focused on the stories of corporations with multi-million dollar budgets, Jay spoke the language of everyday people thrust into the threatening abyss of trying to market their business with limited resources.
Jay showed how creativity and consistency could outmaneuver larger competitors with big budgets.
Jay shows authors how to write a book and build a brand
Jay Conrad Levinson also shows a generation of authors how to write a book, turn it into a series, and create a worldwide following of engaged and enthusiastic followers…not “readers,” but followers who felt a personal relationship with Jay–even if they never met him.
In person, Jay lit up a room. He was endlessly curious, deeply enthusiastic, always sharing and connecting. He had an encyclopaedic understanding of marketing, and a story for every occasion. He never held back. And, he never had a personal agenda.
He was also trusting; he knew how to delegate, nurture, and let go. He allowed me to take over the weekly teleseminars for the Guerrilla Marketing Association, providing me with an opportunity to interview of 500 published authors.
Whenever Jay joined me and ended one of the calls, his closing words not only provided a perfect summary of what had transpired, but also made everyone “feel inspired and happy to be alive.”
Seth Godin on Jay Conrad Levinson
In his blog post today, Seth Godin summarized what I call the Jay effect. In Seth’s words:
Jay was at his best when, with a mischievous smile, he’d answer a question, turning a newbie into an expert with one of his many lists or with a clever story. The point of his many, many books wasn’t that there was a formula to follow, but that there was an attitude, an attitude that could help just about anyone make a difference.
The core of that attitude was the lighthearted application of generosity, for no other reason than it was the right thing to do.
We should all strive do the same.