Use the Back Cover of Your Book to Sell More Books

Posted October 8th @ 6:12 am by Roger C. ParkerPrint

Put your best sales arguments on the back cover of your book if you want to sell more booksTo sell more books, put the best reasons to buy your book on the back cover of your book!

The back cover of your book is no place to be humble about the benefits that readers will gain from reading your book.

Use every square inch of the back cover to share specific reasons that different types of readers will benefit from your book.

At left is the back cover of Marc Ostrofsky’s Word of Mouse: 101+ Trends in How We Buy, Sell, Live, Learn, Work, and Play.

Masterpiece of copy and design

Although it presents a simple, clean, easy-to-read image, the back cover of Word of Mouse is a, concise, compelling, benefit-oriented sales letter that offers readers specific reasons to buy the book.

From the headline to the book’s mission statement, “Word-of-Mouse is the key to unlocking the power of technology in your life,” each word reinforces the book’s relevance. Each of the 7 bullet points targets a different reader category or area of concern.

To gain even more appreciation for the back cover shown above, compare it to the back covers of most of the books you find at Barnes & Noble. Or, compare it to back covers of other books online by using Amazon’s Look Inside feature. Learn more Word of Mouse lessons in my previous blog post. NOTE: email me at Roger@Published & Profitable and I’ll send you a copy of my Back Cover Planning Worksheet!


  1. John Smithman
    October 11, 2013

    Another great post by the author’s Zen Master. It’s hard to keep up with you,Roger, you’re so far ahead of the pack!

    Thanks you.

  2. Roger C. Parker
    October 16, 2013

    Dear John:
    Thank you for your kind words–I love the “author’s Zen Master” idea!

    Best wishes on your continued writing and publishing success.

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