The back cover of your book is no place to be humble about the benefits that readers will gain from reading your book.
Use every square inch of the back cover to share specific reasons that different types of readers will benefit from your book.
At left is the back cover of Marc Ostrofsky’s Word of Mouse: 101+ Trends in How We Buy, Sell, Live, Learn, Work, and Play.
Masterpiece of copy and design
Although it presents a simple, clean, easy-to-read image, the back cover of Word of Mouse is a, concise, compelling, benefit-oriented sales letter that offers readers specific reasons to buy the book.
From the headline to the book’s mission statement, “Word-of-Mouse is the key to unlocking the power of technology in your life,” each word reinforces the book’s relevance. Each of the 7 bullet points targets a different reader category or area of concern.
To gain even more appreciation for the back cover shown above, compare it to the back covers of most of the books you find at Barnes & Noble. Or, compare it to back covers of other books online by using Amazon’s Look Inside feature. Learn more Word of Mouse lessons in my previous blog post. NOTE: email me at Roger@Published & Profitable and I’ll send you a copy of my Back Cover Planning Worksheet!