Click the image for a fresh perspective on how the Internet has changed communications since the first edition of David Meerman Scott’s New Rules of Marketing & PR.
David’s presentation, The Communications Revolution 2007-2013, contains just 16 slides, but it offers a year-by-year perspective of the highs and lows of our changed marketing world.
The Communications Revolution is significant because–today–change takes place so quickly and so continuously that we’re apt to overlook the trends and their implications.
As David describes in his blog post, the 4th edition–like the 3rd edition–reflects a major rewrite. There are over 70 pages of new material, stories, and examples, including the latest social media marketing tools.
I been a David Meerman Scott student and fan since I discovered the first edition of his New Rules of Marketing & PR. I was interviewing breakout marketing authors for Jay Conrad Levinson’s Guerrilla Marketing Association when I discovered David’s book at a local Barnes & Noble.
David was a consummate interview guest. Responding to impromptu questions, he speaks with the same engagement, clarity, and organization found in his books.
Since then, I’ve interviewed David for Published and Profitable on several occasions. Each time, he responds to me and my callers as if he’s being interviewed by CNN or Fast Company.
The first 3 editions of The New Rules of Marketing & PR have sold over 300,000 copies around the world. Follow David’s Web Ink Now blog for the latest news about the launch of the next bestselling edition.
Share your comments, impressions, and questions regarding David Meerman Scott’s Communications Revolution, 2007-2013, below.