Fresh Strategies for Organizing Your Brand-building Book

Posted April 15th @ 6:31 am by Roger C. ParkerPrint

Introducing a fresh strategy for organizing your brand-building book around the letters of the alphabet.

Recently, I wrote about alphabet books, like Doug Patt’s How to Architect. The 1-chapter-per-letter structure provides an easy way to organize your ideas:

Once you identify the 26 ideas relevant to your readers, you’re ready to start writing!

The limits of “alphabet books”

Although an alphabet book approach helps you quickly organize your ideas, there are some possible disadvantages associated with the idea. These include:

  • Limited options. You’re limited to 26 possible chapters. This may, or may not be, offer you enough opportunities to establish your expertise and build your personal brand.
  • Difficult decisions. By limiting your book to 26 chapters, you may find it hard to try to decide between several options available for some characters.
  • Problem letters. On the other hand, you may find it difficult to find ideas, examples or terms appropriate for letters like q, x, or z.

Redefining alphabet books

The Universal Principles of Design greatly expands the concept of alphabet books.

The Universal Principles of Design covers 125 topics, alphabetically arranged. The advantages of this approach include:

  • Multiple entries when needed. By focusing on the total number of ideas, rather than strictly adhering to one-chapter-per-letter allowed multiple chapters beginning with the same characters. For example, the h entries include Hierarchy (pages 122-123) and Hierarchy of needs (pages 122-123).
  • Freedom to omit letters. By going beyond a strict, 26-chapter, structure, and emphasizing the 125 ideas, also allowed the authors to omit letters like j, q, and x, where there weren’t relevant ideas to discuss.

To view the book’s table of contents, visit and click Amazon’s Look Inside! book cover icon. You’ll be able to review the alphabetical table of contents. You can also explore other aspects of this extremely popular title which remains in the Top 10 books in 2 of the 3 categories where it’s listed.

Does this example change the way you view organizing your ideas for a brand-building book around the letters of an alphabet? Share your comments and questions about preparing to write a brand building book below. And, start your journey to writing a book with my free workbook, 99 Questions to Ask Before You Write and Self-Publish a Brand-building Book.

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