If you want to blog a book, take a close look at Camille Sweeney and Josh Gosfield’s The Art of Doing: How Superachievers Do What They Do and How They Do It So Well.
Blogging a book is the best way to get published; blogging a book is a proven and practical way way to simultaneously write and promote a book.
However, blogging a book, itself, is not a silver bullet:
To succeed blogging a book, you have to choose the right structure for your book.
Consider a profile book
The Art of Doing is an example of profile book.
It is based on engaging profiles of 30 superachievers who have achieved success in a variety of endeavors, from ballet to finance, erotica to war correspondents, divas to game show winners, and tennis to highly successful crossword puzzle writers.
Each chapter offers a fascinating profile of a superachiever, based on interviews and–most important–summaries of each interview.
Advantages of profile books
Like the other books in this series of posts looking at book titles and topics for blogging a book, profile books make sense because they break a big topic, i.e., What Really Separates The Best From the Rest? into a series of topics that can be addressed in blog posts as they are written.
In addition to being author-friendly, profile books are reader-friendly. They lend themselves to a series of short chapters which time-strapped readers can dip into and enjoy without committing an afternoon to reading. They’re ideal for business travelers and commuters.
In The Art of Doing, for example, the 30 chapters average 8 pages in length, perfect for reading while grabbing a quick lunch or waiting for the next bus or train.
30 profiles, 300 tips
In addition to choosing superachievers from many fields, some familiar, but, everyone fascinating, one of the best features of The Art of Doing is the way that each of the 30 profiles is summarized into 10 concise takeaways, or lessons.
In addition, each chapter provides additional information about each superachiever’s accomplishment in a pair of short lists.
You can learn more about The Art of Doing from the personal branding perspective from my article in Dan Schawbel’s Personal Branding Blog.
The Art of Doing is an important book, not only from what it teaches you about the habits and discipline of superachievers, but what it can teach you about writing, blogging, and marketing a helpful, inspiring book.
Start your journey to blogging a book by downloading my free workbook, 99 Questions to Ask Before You Write and Self-Publish a Brand-building Book. It will save your time and provide a new perspective on planning, writing, marketing, and profiting from a book. Answer the questions, and you’ll have a writing, marketing, and profit plan for your book!