Mind maps make it easy to expand ideas into content marketing

Posted January 10th @ 6:30 am by Roger C. ParkerPrint

Use mind mapping software, like Mindjet, to turn ideas into content marketing articles, blog posts, ebooks, and SlideShare presentations.

In a recent blog post, I shared a mind map showing a new approach to blogging a book.

It described a revised, 2-step approach with content marketing blog posts both before and after the book’s publication.

Before mind map example

My original mind map, that you can view here, displayed just the 7 steps involved in blogging a book. It emphasized the importance of getting the original book published as quickly as possible…quickly followed by a more detailed follow-up blog posts and an expanded book.

Although the original map just displayed the 7 topics,  it was enough to provide me with a framework for identifying the supporting ideas I needed for planning and promoting my monthly free book coaching teleseminar call.

After mind map example

Once I had identified the main ideas for my call, it took me less than 45 minutes to expand each topic with supporting ideas and details.

The revised mind map, above, took me less than 45 minutes to complete shortly before the call.

The mind map also contains ideas that occurred to me during the call. It also contains ideas sparked by attendee comments and questions during the call’s spirited question and answer session.


All in all, the mind map served me well. The original mind map helped me organize my thoughts and identify the main ideas to discuss during my live presentation.

More important, since I recorded the call, and it’s being transcribed, I now have a head start on a follow-up series of content marketing series of articles, blog posts, and presentations. There are also possible ebooks and other audio/video information products.

Would this approach work for you?

Are you using mind maps to brainstorm and expand ideas into content marketing like articles, blog posts, ebooks, and SlideShare presentations? Share your mind mapping experiences and questions below as comments, and I’ll do my best to answer them!

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