But, as Venture Marketing’s John Fox shows, there’s a second, even better way to blog a book.
This involves writing and self-publishing a book of questions, like his 99 Questions to Jumpstart Your Partner Channel Brain, then answering each question in greater detail in a follow-up series of blog posts.
Benefits of this new way to blog a book
This approach reinforces sales of your original book, provides months of daily content marketing visibility, and–most important–creates the content needed for an even better follow-up book!
Get your first book published faster!
This approach is also practical because it gets your first book published faster and provides you with an opportunity to test your topic as well as master the various skills involved in writing and self-publishing.
In addition to building your visibility as an expert in your field, getting your first book published faster also provides you with a premium you can use as an incentive to build your email list.
I encourage you to check out John Fox’s blog and his 99 Questions to Jump Start Your Channel Partner Success book. Consider signing-up to receive his daily blog posts as he answers the 99 questions.
John’s strategy is practical and sound; you can use it as a template for your content marketing and self-publishing success.
Others who have employed this strategy involve Bud Bilanich; learn more about strategies for writing and self-publishing in my profile of Bud, 7 Essentials of Author Profitability, Part 2: Creativity, and an article about his blog content plan.
To learn more about blogging a book
Learn more about blogging a book during next week’s Published & Profitable Book Coaching Call, Tuesday, January 8, at 4 PM Eastern. I’ll be sharing more resources and answering your questions about the best way to blog a book. To attend, simply call 605-475-6150 and enter PIN 513391#.