The best book and content marketing titles make a simple promise and clearly identify their intended readers, as these 2 examples show.
Book and content marketing titles should be as simple as possible, clearly identifying how readers will benefit from the article, book, or blog post.
An excellent example is David Viney’s Get to the Top on Google: Tips and Techniques to Get Your Site to the Top of the Search Engine Rankings–and Stay There.
At a glance, the title and subtitle clearly describe a benefit that will resonate with you if you want to improve your search engine rankings.
Simple title concept, simple language
The title’s to the top metaphor and the everyday language used in the title contribute to the title’s effectiveness. There are no jargon or overly complicated words, just a simple, conversational, statement of benefit.
A final element in the title’s success is the –and Stay There conclusion, which emphasizes the long-term benefits that readers will enjoy from reading the book.
Even if a prospective reader goes no further than glancing at the title and subtitle, it’s obvious that this is a worthy book that deserves further attention.
Book and content marketing titles should target their intended readers in addition to promising a clearly-identified benefit.
An excellent example of targeting a specific market niche is Bill Winn’s A Musician’s Complete Guide to Sound.
Subtitled, 17 Insider Tips that Every Musician Must Know, the title and subtitle not only describe who should read the book, but why they should read it.
Note how a few, carefully chosen, key words, i.e., complete, 17, insider, every, and must know, add specificity and urgency to the title.
The sales message is completed by well-known musician Herbie Hancock’s credible testimonial that adds further proof to the book’s value to its intended market.
To learn more about choosing book and content marketing titles
For more book and content marketing examples, ideas, and tips, plus a downloadable Title Evaluation Scorecard, check out, Write the Best Titles for Content Marketing: A Ten-Point Checklist. Or, check out #Book Title Tweet: 140 Bite-Sized Ideas for Compelling Article, Book, and Event Titles, the first book about choosing nonfiction book titles. Share your favorite title ideas, below, as comments!