Latest Updates | Author Blogging and Book Marketing Done Right

Posted November 14th @ 7:15 pm by Roger C. ParkerPrint

Visit Mike Rohde's latest Update blog post and download a PDF of The Sketchnote Handbook's Chapter 4Click the graphic to read Mike Rohde’s latest blog post Update about writing & marketing The Sketchnote Handbook and download a free PDF of Chapter 4.

In a blog post last week, I discussed how Mike Rohde has skillfully used a series of blog posts to build pre-publication demand for The Sketchnote Handbook: The Illustrate Guide to Visual Notetaking.

Without overtly “promoting” his book, Mike’s blog post Updates have provided an engaging, credible, and realistic behind the scenes view of an author/designer at work meeting an aggressive publishing schedule.

Mike announced the book on March 5.  His first Update appeared on March 24. My post contained links to his updates.

Latest updates

Since my post appeared, Mike has posted two additional Updates:

  • The Sketchnote Handbook: Update 11 – Launch Prep. In this post, Mike describes last-minute corrections needing attention and marketing tasks, like preparing the book’s landing page. (Be sure to note the “before” and “after” examples showing the original problem with one of the illustrations compared to the corrected version.)
  • The Sketchnote Handbook: Update 12 – Free Chapter 4 PDF! Also included in this Update is a discount code saving you to save 35% by purchasing The Sketchnote Handbook from Peachpit Press before its November 30 publication date. (There’s also an RSVP invitation to a book launch party on Thursday, December 6, if you’re going to be in in the Milwaukee area that day.)


There are a lot of “special moments” contained within Mike’s 14 blog posts and Updates. These capture the unique combination of euphoria, stress, and exhaustion that writing and designing a nonfiction book often entails.

But, my favorite is a short section from Update 11 towards the end titled A Little Progress Every Day. In that section, Mike wrote:

After a few weeks of reflection, I’m appreciating the process of creating The Sketchnote Handbook in a way I couldn’t while creating the book. I can see that a project of that size required consistent, daily progress.

On other, smaller projects, if I was pressed, I could pull and all-nighter or three and knock out the work. But with the book, that just wasn’t an option. Not even two weeks of all-nighters could get me to a completed book. It required a long-term, 7-month journey of daily progress.

He concludes:

That’s a great life reminder that the toughest and most rewarding things I can do (parenting, managing my heath and more) are long-term, daily journeys.

What’s your favorite takeaway from Mike Rohde’s blog post Updates about writing and marketing a nonfiction book? Were there any lessons or surprises that you’d care to share as comments, below?


  1. Roger C. Parker
    January 25, 2013

    For those who have been studying Mike Rohde’s blog post Updates about his bestselling Sketchnote Handbook, I’ve just updated this post with his most recent blog posts.

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