Author Blogging & Book Marketing Done Right

Posted November 8th @ 6:50 am by Roger C. ParkerPrint

One of the best examples of author blogging and book marketing done right is Mike Rohde’s blog post series promoting his upcoming Sketchnote Handbook.

As you’ll see when you visit the blog post shown to the left, Mike Rohde recently celebrated the delivery of the final files for his Sketchnote Handbook to Peachpit Press, his publisher.

A serialized work in progress

During the past 7 months, Mike Rohde’s blog post series about his upcoming book provides a model of blogging best practices for engaging followers and building interest in a book as it’s being written.

Mike has serialized his experiences writing his book, creating a candid insider’s guide describing what it takes to write a book while maintaining a successful business  and raising a (growing) family.

Starting with the right title

One of the biggest lessons from Mike’s Rohde’s blog posts about writing The Sketchnote Handbook is the importance of a descriptive title for his series of blog posts about writing his book.

With the exception of the original announcement, and the post of video outtakes, the individual blog posts are tied together with a title created from the title of his book plus update and the number of the update.

Here are the links to the various posts.

Note that, beginning with 3rd update, Mike began to add a description of the main topic of each post to the title. As always, authors improve their efforts as they go along!

My impressions…

Together, Mike Rohde’s blog post series of Updates presents a detailed, engaging, and honest diary about what it’s like to write, illustrate, and produce a nonfiction book as any I’ve ever seen.

He touches upon just about every important aspect of his experience, involving his followers and prospective readers at every step in his journey to publication…without ever overtly promoting his book. He allows the words and illustrations to speak for themselves, while telling what it’s like to be fast-tracking a book in an already-crowded life.

I’m impressed. You’ll learn a lot from the series.

I’ll be returning to this series with more lessons from this blog post series in the future.

Your impressions…

In the meantime, after reading his concise and illustrated posts, share your takeaways from Mike Rohde’s blog post series of updates about writing The Sketchnote Handbook.

And, please let me know if you know of any other, equally-compelling, examples of successful author blogging and book marketing that pre-sells books by sharing the process of writing a book!

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  1. Mike Rohde
    November 8, 2012

    Roger, thanks so much for the very kind words about my book documentation experiment. It seemed the natural thing to do — for myself and for others who wonder what it’s like creating a book.

    I was inspired by Austin Kleon and his Tumblr site used for book research, mentioned at his SXSW talk. I took my approach in a different direction, blogging more about the process and sharing images along the way.

    Instagram was another great resource for sharing imagery and connecting potential readers and buyers to the book, since they could see my work as it happened, favorite and comment on the images.

    Those same images were saved to a Flickr set that I’m now using as a blogger’s resource and used in all of the book updates to make those posts much more visually interesting.

    It’s hard to know what kind of impact this documentation will have on the book’s sales, awareness and staying power, but the alternative of toiling away in silence and secret certainly wouldn’t have offered any kind of boost in that regard.

    I hope my work inspires other authors to do the same!


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