One of the best examples of author blogging and book marketing done right is Mike Rohde’s blog post series promoting his upcoming Sketchnote Handbook.
A serialized work in progress
During the past 7 months, Mike Rohde’s blog post series about his upcoming book provides a model of blogging best practices for engaging followers and building interest in a book as it’s being written.
Mike has serialized his experiences writing his book, creating a candid insider’s guide describing what it takes to write a book while maintaining a successful business and raising a (growing) family.
Starting with the right title
One of the biggest lessons from Mike’s Rohde’s blog posts about writing The Sketchnote Handbook is the importance of a descriptive title for his series of blog posts about writing his book.
With the exception of the original announcement, and the post of video outtakes, the individual blog posts are tied together with a title created from the title of his book plus update and the number of the update.
Here are the links to the various posts.
- Writing a Book on Sketchnoting! March 5, 2012.
- The Sketchnote Handbook: Update 1. March 24, 2012.
- The Sketchnote Handbook: Update 2. April 3, 2012.
- The Sketchnote Handbook: Video Outtakes. April 5, 2012.
- The Sketchnote Handbook: Update 3: San Francisco. April 20, 2012.
- The Sketchnote Handbook: Update 4: Digging In. May 18, 2018.
- The Sketchnote Handbook: Update 5 – Promo Video and Final Cover Design. June 13, 2012.
- The Sketchnote Handbook: Update 6 – Manuscripts & Videos. July 5, 2012.
- The Sketchnote Handbook: Update 7 - Juggling. July 21, 2012.
- The Sketchnote Handbook: Update 8 - Cranking. August 9, 2012.
- The Sketchnote Handbook: Update 9 – Home Stretch. September 5, 2012.
- The Sketchnote Handbook: Update 10 - Delivery! October 17th, 2012.
Note that, beginning with 3rd update, Mike began to add a description of the main topic of each post to the title. As always, authors improve their efforts as they go along!
Together, Mike Rohde’s blog post series of Updates presents a detailed, engaging, and honest diary about what it’s like to write, illustrate, and produce a nonfiction book as any I’ve ever seen.
He touches upon just about every important aspect of his experience, involving his followers and prospective readers at every step in his journey to publication…without ever overtly promoting his book. He allows the words and illustrations to speak for themselves, while telling what it’s like to be fast-tracking a book in an already-crowded life.
I’m impressed. You’ll learn a lot from the series.
I’ll be returning to this series with more lessons from this blog post series in the future.
In the meantime, after reading his concise and illustrated posts, share your takeaways from Mike Rohde’s blog post series of updates about writing The Sketchnote Handbook.
And, please let me know if you know of any other, equally-compelling, examples of successful author blogging and book marketing that pre-sells books by sharing the process of writing a book!