If you, too, have been wondering what kind of role content curation can play in building your brand and marketing your book, start by visiting Mindjet’s excellent example of content curation, a weekly feature called Super Happy Fun Friday Link Time.
Here’s the link to last week’s post.
I used last week’s post as the basis for 7 Content Curation Tips for Personal Branding, my weekly guest post on Dan Schawbel’s Personal Branding Blog.
Content curation best practices
If you compare Mindjet’s Super Happy Fun Friday Link Time with many of the online “compilation” newsletters sent out by authors, coaches, and consultants, you’ll notice a few significant differences.
- Predictability. Many compiled newsletters fail to build a unique and memorable personal brand because they feature the same types of articles day after day or week after week.
- Failure to differentiate. Worse, compiled newsletters often draw from the same high-profile sources their competitors also feature in their newsletters. Unfortunately, this increases the chances that your readers will encounter the same content in your competition’s newsletters.
- Lack of perspective. At it’s best, content curation projects an informed perspective. You’re known by the quality of the links you share, as well as the care you take “selling” their relevance to your readers.
Challenge of content curation
The challenge of content curation is balancing relevance, predictability and serendipity.
- Relevance. The starting point is understanding your followers and selecting only posts that are related to their goals and objectives.
- Predictability. On the surface, relevance limits you to topics that have a high probability of value to your readers. Yet, if you are too predictable, the lack of surprise” may lead to a boring publication.
- Serendipity. What I like best about Mindjet’s Super Fun Friday Link Time posts is that a high percentage of the posts engage my interests….usually in areas where I don’t normally look for information.
Thought leadership versus content curation
Successful nonfiction writing and brand-building is described in terms like thought leadership, breaking new ground with fresh perspectives, information, and solutions to your reader’s frustrations, problems, and unachieved goals.
However, after observing Mindjet’s Super Fun Friday Link Time posts, I now realize that–when done right–content curation can be as creative and valuable as writing fresh content.
For many, content curation is a way to save time maintaining a flow of relevant information for attracting prospects and retaining clients.
But, it’s important to note that–properly done–content curation can play as much of a role building your brand as writing fresh content.
What about you?
After visiting the Mindjet example and reviewing my 7 Content Curation Tips for Personal Branding, let me know what you think. Did I cover all the important points, or did I leave something out? What are your favorite examples of content curation for authors and self-publishers? More important, share your ideas about balancing content curation with fresh content for building your brand and marketing your book. Learn more next week’s book coaching call, Tuesday, October 30, at 4:00 PM Eastern. To join us, call 605-475-6150 and enter PIN 513391#. Or, share your comments, below.