The hardest part of blogging a book is choosing a book title and selecting topics for your content marketing blog posts.
Jeremy Rosenberg’s Laws that Shaped LA suggestions an idea that could work in every field…write a series of blog posts addressing the question:
What are the causes of our current problems?
The Laws of LA series introduction provides an excellent example of creating a mission statement for your book and/or series of blog posts:
The Laws That Shaped L.A. will spotlight regulations that have played a significant role in the development of contemporary Los Angeles. These laws – as nominated early on by a variety of experts we’ve been polling – may be considered by readers and nominators to have either been beneficial to the city or malevolent…
Once you’ve identified the “big picture” behind your blog post series and/or book title, writing becomes much easier–a task, rather than an impossibly huge project.
Win-win situation for you and your readers
Exploring the origins of problems that are obvious in your field provides the perfect framework for blogging a book for several reasons:
- Engaging. Exploring the multiple causes behind contemporary will attract blog traffic and prospects for buying your book. Everyone is looking for fresh perspectives and possible solutions. Helping your peers and followers learn about the origins of contemporary problems positions you as an expert…one blog post at a time, building interest in your book while you’re writing it.
- Chunking. Blogging your book, one problem at a time, breaks the complex task of writing a book into a series of practical tasks. Each week, or, easy time you blog, focus on a specific issue that contributed to today’s problems. Your blog posts don’t have to be extremely detailed. Later, when you begin to write your book, you can choose the topics that you will explore in greater detail.
- Serendipity. As you explore the past actions or trends that contributed to current problems, new solutions are likely to appear, further reinforcing your expert status. As you’re blogging your book, however, you don’t have to offer recommendations–you can offer a formula for change at a later date.
To learn more about blogging a book, check out Nina Amir’s How to Blog a Book blog and book.
Putting the “LA Laws” idea to work
How can you adapt Jeremy Rosenberg’s Laws that Shaped LA to your particular field? What are the contributing factors to the problems that may be behind the obvious frustrations and challenges in your field?
What are the decisions, ideas, or trends that played a role in creating today’s problems?
For more content marketing productivity tips for blogging a book to build your personal brand, attend Published & Profitable October end-of-month coaching call Tuesday, October 30, at 4:00 PM Eastern. I’ll begin the call by sharing more lessons from The Laws of LA. Then, I’ll open the lines for your comments as well as questions about blogging a book. To join us, call 605-475-6150 and enter PIN 513391#. Share your thoughts about The Laws of LA as comments, below.