If you’re an author preparing your own book marketing materials, here are several useful graphic design ideas, resources, and tips.
Follow the links to learn how to create better-looking, easier-to-read one sheets, sample chapters, white papers, and other book marketing materials.
Start by reading 7 Readability Tips for Designing Engaging Content, on the Content Marketing Institute Blog.
My goal was to distill the essence of creating easy-to-read publications to 7 tips and guidelines to help you save time and avoid inadvertently putting visual distractions and obstacles in the way of your message.
You’ll also find a link to Bill Hill’s The Magic of Reading, Microsoft’s landmark into how we read and how to make your message easier to read. This is one of the finest pieces of practical design writing that I’ve ever read.
For more in-depth information
If you’re interested in learning more about creating attractive, easy-to-read book marketing materials like one sheets, newsletters, and white papers, check out White Paper Design that Sells: 16 Easy-to-Implement Best Practices. Fully illustrated, it describes 9 more ways to make your book marketing materials easy to read. You’ll also gain a fresh perspective for formatting ebooks and sample chapters.