The importance of choosing book titles for from a long-range point of view was emphasized by Branded for Life, an article in this week’s Bloomberg Business Week.
Sparked by the article, I wrote Is Your Personal Brand Going to Make You Obsolete, for Dan Schawbel’s Personal Branding Blog. In it, I discussed how changing technology may render your brand obsolete if it over-emphasizes short-term goals.
Avoiding obsolescence
To avoid obsolescence, you should choose your book titles, and the personal brands that they create, from a long-term point of view.
Place the emphasis on qualities that are fundamental to you. Avoid placing too much emphasis on skills or tools that may not be as important in the future as they are now.
This is particularly true if you’re choosing the title for your first book. First books have a particularly strong brand-building power for their authors.
Are you choosing a book title for your first book?
If you’re in the process of choosing a title for your first book, you may enjoy yesterday’s guest post, as well as viewing my brief presentation, 7 Keys to Choosing the Right Book Title. Share your favorite nonfiction book title ideas below, or use the comments area to ask your questions about choosing a book title for your first book.
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