Hubspot’s Inbound Marketing… As Told Through Cartoons shows the power of using humor to tell your story.
In a few seconds, you’ll gain a new respect for the power of humor to communicate, convince, and differentiate.
Humor instantly cuts through the clutter, visually communicating the essence of your book, brand, or content.
Humor sets your message apart and makes it easier to remember.
One cartoon that prospects remember does more for your brand than dozens of pages of text that prospects skim and forget.
Cartoons are available in numerous formats, either custom-drawn created or licensed through sources like the The New Yorker magazine’s Cartoon Bank.
Once obtained, you can use cartoons in articles, blog posts, one-sheets, presentations, newsletters, speech hand-outs, and–even–on your business cards. Licensing fees can be very affordable, usually depending on the circulation of newsletter.
Here’s an example of a New Yorker cartoon I licensed for one of my early newsletters. Total cost, about one hundred dollars.
What about you?
How are you using humor to tell your story? Are you using cartoons to make your message easy to read and easy to remember? Where else have you seen cartoons used for brand building and content marketing? What’s your favorite cartoon in Hubspot’s Inbound Marketing…As Told Through Cartoons? Share your favorites and questions as comments, below.